Unfortunately, there is no simple “Export” button to pull Instagram analytics data. However, this does not mean that you can’t get this trove of valuable insights for your business. There are a few options that will do the job. One of them even lets you automate exports of Instagram Insights data to spreadsheets or dashboards without any coding.
Methods to export Instagram Insights data
Automated data export. You can automate Instagram Insights data export with Coupler.io. It connects Instagram analytics to different destinations (BI tools, data warehouses, and spreadsheets) in just a few clicks. You can streamline Instagram Insights data export and even combine this data with information from TikTok, LinkedIn, etc. This is a real treasure for marketers who need data-driven solutions.
Manual data export. It’s also possible to export data from Instagram Insights manually. Neither the mobile application nor its web version allows you to do that right within the Instagram pace. Analytics data can be viewed and downloaded from Meta Business Suite. This method is very time-consuming and can’t be automated, which doesn’t align with contemporary business objectives. Anyway, the manual method might be convenient for downloading occasional reports.
Instagram Graph API. The Instagram Graph API offers programmatic access to your analytics data. It is a complex exporting option that requires technical expertise and coding skills. At the same time, you can gain a deeper dive into your Instagram Insights data.
Desktop Access to Instagram Insights. With access to Instagram via a desktop browser, you can use web scraping tools to collect analytics data. However, this approach also requires a certain level of technical skill. Another bottleneck is that it may conflict with Instagram’s usage policies. So, we wouldn’t recommend this method.
How to set up an automated export of Instagram Insights data on a schedule?
Complete these 3 simple steps to collect, organize, and load your Instagram Insights data using Coupler.io.
Step 1. Collect Instagram Insights data
To start collecting your data, use the form below: select the desired destination app and click Proceed to create an automated Instagram Insights importer.
Create a Coupler.io account for free, or sign in if you already have one. Then, authorize your Instagram account from where you’d like to extract data and configure the source settings:
- Basic settings – select the Instagram profile from the dropdown.
- Report type – select the report type for export.
- Report period – for the profile insights report, you also need to specify the start and end date for your report.
Make sure all the needed information is indicated in the source settings, and click FINISH AND PROCEED.
You can start with the most popular destination app and connect Instagram Insights to Looker Studio. In addition to insights, Coupler.io lets you also export Instagram public data.
Step 2. Organize and transform data
If you need to prepare data for further analysis or storage, Coupler.io offers a range of data management and transformation options:
- Column management – select only those columns that are important for your specific objective.
- Filtering – indicate criteria for picking up specific items for analysis (for instance, posts with <200 likes).
- Sorting – select the parameter based on which the Instagram posts are sorted.
- Formula – this option allows you to create new columns using mathematical operands and functions (for instance, a column that shows the relation of likes and shares).
Once the data preparations are complete, click Proceed in the upper-right corner. Follow the in-app instructions to connect and set up the chosen destination.
Step 3. Automated updates
If you wish to regularly export Instagram Insights data, toggle the Automatic data refresh button. The system will then ask you to specify when and how often to transfer data from Instagram analytics to the destination of your choice.
As Coupler.io allows users to select the refresh frequency up to every 15 minutes. This way you’ll always have near-real-time data for analysis.
What data can be exported by Coupler.io from Instagram Insights for Social Media Analytics?
While selecting the report type during the source setting, you might have noticed multiple options in the dropdown. It might seem confusing which category to choose and when a particular report type might be useful. So, we’d like to shed light on all those report types and available metrics for you to better understand when and how to apply them.
| Report name | Description |
|---|---|
| Profile: performance totals | This report type provides a comprehensive view of your Instagram posts’ performance. It includes such Instagram data: profile visits, comments, likes, shares, reach, accounts engaged, follower count, etc. |
| Profile: performance by day | Similarly to the previous report type, this one also provides all the principal indicators. The major difference is that it presents the breakdown for each day, so you may clearly observe when the peak activity and interactions take place. |
| Profile: performance by follow type | This report focuses on all the characteristics associated with your followers. In particular, it includes the number of accounts reached and total followers in the indicated period. Thus, you’ll clearly see where most of your Instagram followers come from. Coupler.io also allows you to blend this data with other social media marketing channel data. |
| Profile: performance by media type | If you need to have a clear overview of your target audience’s reactions to posts, this report may come in handy. Combined with reports on reels and stories statistics, you’ll be able to analyze which content type works best. |
| Profile: links taps by contact button type | If you have contact buttons on your Instagram profile, this report shows which one is most frequently used. Thus, you’ll see whether your visitors and subscribers prefer to contact you via email, messages, or calls. |
| Profile: reach by media product type and follow type | This report shows the number of follower and non-follower accounts reached for each post for the specified period of time. |
| Profile: new audience demography insights | Here you get a detailed overview of your followers and a number of unique accounts from a demographic perspective. You may generate a report based on parameters such as age, gender, city, and country. |
| Profile: followers daily breakdown (last 30 days) | It shows the followers’ activity for the last 30 days in terms of impressions, contact button clicks, and profile views. |
| Post: performance totals | This report provides a detailed breakdown of each of the posts, including images and videos. It contains all the Instagram metrics describing the interactions with the post and the follower growth. |
| Story: performance totals (last 24 hours) | Similarly to Instagram internal analytics, this report provides user interactions with the story for the last 24 hours at maximum. You may export this report within the scheduled period of every 24-hour period to preserve the historical information. |
| Story: navigation by action type (last 24 hours) | This report depicts the number of navigation actions for each story for the last 24 hours. |
| Post: profile interactions breakdown | It contains details on each post (media type, URL, permalink, etc.) and the corresponding profile activity and comments. |
| Story: profile interactions breakdown (last 24 hours) | It contains details on the story product and media type with the corresponding profile activity numbers. |
| Profile: followers demography insights | It provides follower demographics data, including age range, gender, and top locations to help you understand audience composition. |
| Profile: account overview | It offers a summary of your profile’s overall activity and growth including metrics like total followers, reach, and interactions. |
| Post: comment details review | It includes details on the number of comments, types of comments, and sentiment analysis for each post to assess engagement quality. |
What are the supported destinations to import Instagram Insights data?
With Coupler.io, you’re not limited to creating one import scenario for your Instagram analytics data. You may create different import scenarios, each designed for a particular destination, which makes Coupler.io a great data management and orchestration tool.
- Spreadsheets. Coupler.io supports Google Sheets and Microsoft Excel software. You can use in-app functionality by creating formulas for analytical purposes or building charts for data visualization.
- Data warehouses. BigQuery, PostgreSQL, and Redshift are among the supported data warehouses. Export data from Instagram Insights there if a warehouse is the preferred option in your organization.
- BI and reporting tools. Coupler.io supports a wide range of business intelligence tools, including Looker Studio, Power BI, Tableau, and Qlik Sense. Exporting Instagram Insights data there enables you to create descriptive and predictive analytics models that power up business decisions.
- JSON. You can save data as a JSON file if you intend to use it in various applications supporting this format.
- Project management. You can also send data to monday.com for crafting social media reports.
How to visualize data from Instagram Insights with Analytics Report?
Coupler.io lets you create reports in Looker Studio, Power BI, and other BI tools by setting up a data import flow from Instagram Insights (as described above). This way you can design custom dashboards to analyze and report on your data.
At the same time, Coupler.io provides a library of pre-configured dashboard and report templates that you can use right away. For Instagram Insights, you can benefit from the Instagram dashboard.
Explore other Instagram reporting templates.
It provides all key metrics to track your Instagram account performance in one place. These include followers, impressions, likes, shares, and so on.
You can also use this Instagram analytics dashboard to monitor the dynamics of profile interaction based on 4 main types of clicks: website, get directions, phone calls, and text messages.
In addition to that, the dashboard uncovers insights into your audience demographics, reach by types of media posts, and more.
To start using the dashboard, just connect your Instagram account and follow the in-app instructions to load your data to your SMM report.
If you use Instagram in advertising campaigns, you can connect Instagram Ads to Looker Studio or consider our PPC multi-channel dashboard templates. They support the Instagram Ads source and include all the principal metrics for analyzing your ad campaigns.
Bonus: How to export Instagram Insights manually
The in-app functionality of Instagram provides user interaction data, but only for a short time. Meta Business Suite partially resolves this issue allowing users to download reports for longer timeframes in CSV files.
Now, it’s time to explore how to download reports for posts and stories performance from Meta Business Suite manually.
- Log into your Instagram business account.
- Go to More->Meta Business Suite. You’ll be redirected to the main page of the Meta Business Suite.
- Click on Insights in the menu on the left and select the Content tab.
- Click on Export Data in the right corner. Go to the Instagram tab, select the business account(s), time period, and post/stories. Then click Generate.
- The report creation may take some time. Once the circle in the upper-right corner of the Export Data button stops, the report is ready.
- Click on Export Data, select the needed report, and click on the Download icon next to it.
- The report is downloaded on your computer in a CSV file.
Given that report generation can’t be automated, you’ll have to create and download it every time on demand. The manual method is good, but it’s mostly suitable for point-in-time occasional reports. As businesses need to continuously monitor their Instagram performance, automation is the preferred option.
Coupler.io addresses all the challenges of the manual method by automating the Instagram Insights data extraction. Moreover, this tool prepares user interaction data from Instagram business profiles for further use in the specified destination.
Automation with Coupler.io helps companies understand which type of content is preferred by the target audience. Thus, businesses can advance social media management and increase the user engagement rate.
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