Top 5 Instagram Report Templates to Analyze Your SoMe Performance (+Bonus)

Are you still manually inputting your Instagram marketing data into Google Spreadsheets to create reports? This process is time-consuming and doesn’t allow you to make your reports live. Instead, make things easier for yourself by automating reporting using white-label Instagram report templates.

Our selection of the best Instagram report templates 

We’ve compiled a list of the best ready-to-use reporting solutions to track Instagram data, including ads and social media performance. These Instagram report templates are equipped with connectors that can automatically pull data from Instagram and present it to you as highly useful visualized insights.

1. All-in-one social media report template by Coupler.io

It’s not a dedicated report template for Instagram. However, it provides a performance overview of 4 social media platforms including Instagram, Facebook, LinkedIn, and YouTube.

All-in-one social media analytics dashboard

Preview dashboard

All-in-one social media analytics dashboard

Preview dashboard

Why use this: To keep track and compare how your campaigns perform across different platforms.

What does it help measure? The report collects data from the mentioned social media platforms and integrates it with information from GA4. As a result, you can see how Instagram and other social channels have driven traffic for the last month. In addition, the report provides an overview of key performance metrics, such as followers, engagement rate, etc. 

Data sources: Instagram Insights, Facebook Page Insights, YouTube Analytics, LinkedIn Company Pages, GA4

BI tool used: Coupler.io, Google Looker Studio

Data connector: Coupler.io

Price: Free template that works with a free Coupler.io account

The dashboard is available in the Coupler.io interface and as a Looker Studio template. Choose the version you prefer and try it right away for free!

2. Instagram Ads report template by Supermetrics

Since Instagram is part of Meta, you can find relevant Instagram Ads metrics within the Meta Ads Manager. This means you can easily set up a Facebook and Instagram Ads report template using data from one source and measure performance across both social media platforms.

Why use this: Get a comprehensive view of your social media marketing paid campaigns in a custom report.

What does it help measure? Track platform performance with ad spend, CPC, and ROAS. View specific ad creative results to understand the top-performing ones.

Data sources: Meta Ads Manager

BI tool used: Google Looker Studio

Data connector: Supermetrics

Price: Free 14 days trial, then $29/month

3. Instagram insight report template by Databox

Instagram Insights helps you track your overall account performance and important metrics for individual posts. However, the native analytics are only available on mobile, making it difficult to report on your marketing strategy results.

This Instagram reporting template helps you visualize relevant data in one view within a comprehensive dashboard.

Why use this: Use this dashboard to quickly build a marketing report for key Instagram business account metrics.

What does it help measure? The report tracks the growth trend of new followers and gives a quick activity overview of impressions, clicks, reach, profile visits, and number of posts.

Data sources: Instagram Insights

BI tool used: Databox

Data connector: Databox

Price: Free for one data source

4. Instagram stories report template by Porter Metrics

Use this Instagram report template to build a targeted report and analyze the impact of Instagram Stories on your marketing efforts.

Why use this: To gain granular insights on how your Instagram Stories are performing and understand when it’s best to post.

What does it help measure? Track account-level story performance measured by impressions, replies, reach, Existing, and Taps. You also get a breakdown view per Story and statistics on the best time to post based on your data.

Data sources: Instagram Insights

BI tool used: Google Looker Studio

Data connector: Porter Metrics

Price: 14 days free trial, then $12.99/month

5. Instagram monthly report template by Databox

A monthly report is helpful to gain an overview of your business results and so you can share it with stakeholders.

Why use this: This Instagram Business Post Performance dashboard looks at the actions and performance of your Instagram posts. It helps you understand the types of posts that drive more followers and engagement for your business.

What does it help measure? Overall view of Impressions, Followers, and Reach, and new posts analytics by likers and commenters. 

Data sources: Instagram Insights

BI tool used: Databox

Data connector: Databox

Price: Free for one data source

Bonus: All-in-one marketing dashboard

With this Coupler.io dashboard, you can track the performance of your marketing efforts across all channels – from Google Analytics and Google Search Console, through paid ad platforms (Instagram included), to social media and email tools.

Why use this: To track your campaigns across different platforms, optimize marketing strategy, and maximize ROI.

What does it help measure? This single-point-of-truth report can be used for tracking your performance across popular paid ad, social media, and email marketing platforms. In addition, it features data from Google Analytics and Google Search Console for a complete picture of your marketing activities to better plan your efforts and efficiently manage your budget.

Data sources: Instagram Insights, Facebook Page Insights, Facebook Ads (Meta Ads), YouTube, LinkedIn Company Pages, LinkedIn Ads, Microsoft Ads (Bing Ads), Google Ads, Mailchimp, Klaviyo, GA4, Google Search Console

BI tool used: Coupler.io, Google Looker Studio, Power BI

Data connector: Coupler.io

Price: Free template that works with a free Coupler.io account

The dashboard is available in the Coupler.io interface, plus as a Looker Studio or Power BI template. Choose the version you prefer and try it right away for free!

All-in-one marketing dashboard in Coupler.io

Track the performance of all your digital marketing efforts in one place to have full control over your campaigns and spending.

Try this dashboard

All-in-one marketing dashboard in Looker Studio

Gain complete command over your marketing with a single, unified view of all your digital campaign performance and spending.

Try this dashboard

All-in-one marketing dashboard in Power BI

Consolidate all your performance data in one central hub to effortlessly manage campaigns and optimize your marketing spend.

Try this dashboard

What are the key metrics to track using Instagram reporting templates?

Depending on your goals and focus, you will want to include specific Instagram metrics in your social media analytics reporting template. Below, we’ve outlined the top metrics and KPIs relevant for analyzing Instagram results.

• Total Followers: The total number of people following your Instagram account. This metric in your Instagram reporting templates helps you track how well your content drives more interest in your business and your follower growth trend.
• Follower reach rate: The percentage of your followers that your posts reached within a specific period. This is an important Instagram metric as it shows how active your followers are.
• Reach: The total number of unique users your posts reached during a specific period.
• Reach by content type: A breakdown of how different types of content performed in terms of reach.
• Impressions: A count of how many times people saw your content within a specific period. One person can see your posts multiple times and generate multiple impressions, while the reach will still be counted as one.
• Engagement metrics: Specific KPIs that show how your audience interacts with your content. These include Likes, Shares, Comments, and Saves.
• Clicks: The total number of times users click links on your contact details or messages. Website clicks, Get directions clicks, Phone call clicks, and Text message clicks are all counted.
• Follower demographics: A breakdown of your followers based on age and gender. This metric is important as it helps you understand your Instagram audience better.
• CTR (Click-Through rate): The percentage of people who click on the links in your posts or ads. Calculate CTR using this formula: (Clicks / Impressions)*100%.
• Conversion rate: How many users took the action you wanted, like purchasing or signing up for a newsletter, after clicking on the links in your posts or ads.
• Cost per click (CPC): Tracks how much you pay for each click generated by your Instagram ads. The lower, the better.
• Engagement rate: The percentage of followers who interact with your content. Calculate the engagement rate using this formula: (Total interactions / Total followers)*100%.
• Top-performing posts: Your Instagram posts that got the most engagement or the biggest reach. 

Now, let’s walk through how to create an Instagram monthly report template from scratch.

How do you build an Instagram report template on your own?

Once you’ve decided on the metrics that you want to include in your social media report template, you can use reporting tools to build and automate your Instagram performance report.

Coupler.io allows you to turn data from Instagram into comprehensive reports without needing to code. You can load your reports to a spreadsheet app (Google Sheets or Excel) or a BI tool (Looker Studio, Tableau, Power BI) and then easily build an Instagram report dashboard. 

Let’s see the three simple steps to automate all the hard work and easily track your Instagram Ads analytics.

Step 1. Collect data

Select the destination app for your report in the form below and click Proceed.

If you don’t have a Coupler.io account, you can create one by signing up with your Google account. A free plan is available and no credit card is required.

After signing up, create a new importer and select Instagram Insights as your data source to connect your Instagram data. 

Step 2. Organize data

Coupler.io will load up to 500 rows from Instagram for preview. At this step, you can prepare your report using some transformation options:

• Hide/unhide columns
• Sort and filter data
• Add new columns using the supported formulas
• Blend data from multiple sources

This will get your data ready for analysis without requiring any additional changes.

Step 3. Load data

Next, follow the in-app instructions to connect your selected destination app and load your Instagram report. 

Before customizing your dashboard, finish the importer setup by enabling automatic data refresh. Set a schedule and Coupler.io will refresh your data on auto-pilot, keeping your Instagram report up to date.

Head to your newly created Instagram dashboard and customize it to reflect the Instagram metrics you want in your report. You can use custom graphs, charts, and pivot tables to build your dashboard and visualize the data. 

Report templates vs. custom-made dashboards to track Instagram performance

Report templates make it easy to analyze your digital marketing efforts across social media platforms.

They eliminate the hassle of using native analytics tools inside Instagram, Facebook, TikTok, or other platforms which are difficult to customize and don’t provide sufficient insights.

You also don’t have to waste time or deal with the complexity of designing a dashboard. Simply choose a template, connect your data, and you’re good to go. Some Instagram reporting templates can also be further customized if needed.

On the other hand, custom-made Instagram dashboards enable you to connect multiple data points and view both organic and paid Instagram performance data in just one view. Additionally, you can combine other PPC channels, such as Google Ads or Facebook Ads, and get comprehensive analytics across all your campaigns.

Tracking Instagram performance with a custom dashboard gives you flexibility but can also be time-consuming. To get started quickly, use a ready-to-use template customized for specific insights.

Borys Vasylchuk

Performance Marketing Expert at Coupler.io with 6+ years of experience in creating, managing, and optimizing PPC campaigns in B2B SaaS products. Before Coupler.io, I worked in SE Ranking and Loio, which definitely contributed to developing my marketing skills. I embrace a full-stack user acquisition approach, including running ads, designing ad creatives, optimizing landing page experience, and measuring analytics.