27 Must-Have Marketing Agency Tools to Enhance Performance

One of the biggest challenges for digital marketing agencies is managing time. That’s why the right combination of tools is crucial for delivering high-quality work. Marketing tools are also necessary to stay competitive and produce better client results. 

Marketing agencies often use diverse tools to cover various aspects of their work. It includes SEO, social media management, email marketing, analytics, and project management. Some of these tools are left unused half the time. The very best tools for marketing agencies are designed to be helpful all the time and have various features. Our toolbox will cover all of them.

The main benefits of marketing agency tools

The marketing agency tools help you scale, boost productivity, make a strong impression on clients, attract new leads, and more. Here are five of the most significant advantages they offer:

• Automation of repetitive tasks and streamlining workflows.
• Insights from analytics for better strategies and decisions.
• Enhanced team communication and project management.
• Stronger client relationships with CRM systems and nurturing flows.
• Advanced SEO, PPC, and social media management capabilities.

The marketing agency tools on our list can bring you all these benefits.

Marketing agency reporting and analytics tools

Modern marketing relies heavily on data — impressions, conversions, web traffic, engagement, and more. Use these analytics tools to track metrics and make informed decisions.

Coupler.io: Client reporting automation

Coupler.io is a marketing reporting tool that simplifies data management and streamlines client reporting. It helps marketing agencies gather, transform, and analyze marketing data so that they can make data-driven decisions. 

Coupler.io aggregates data from client platforms (e.g., Facebook Ads, Google Analytics, Instagram, etc.) and turns it into unified, insightful dashboards. Agencies can set up automatic data updates to keep reports current without manual effort. This real-time tracking enables quick responses to performance shifts.

With Coupler.io, marketing agencies can establish client trust by using transparent reports that showcase progress and achievements. The platform’s dashboard library includes white-label templates, allowing agencies to rapidly build custom reports for each client.

Key features

• 500+ ready-made integrations: Easily collect and combine data from the apps you use without any coding. 
• 70+ free dashboard templates: Kick-start your reporting with a number of ready-to-go reporting templates for PPC, SEO, web analytics, e-commerce, and more.
• White-label and multi-channel reporting: Rapidly build custom reports for your clients.
• Data transformation module: Modify your data directly in the app before sending it to BI tools.
• Data analytics consultancy: Coupler.io team will help you solve any issue or answer any question to make your journey with Coupler.io as smooth as possible. 

Pricing

You can start using Coupler.io with a free 7-day trial on the Team plan and then upgrade/downgrade to one of the following subscriptions:

• Free: 1 user, 1 data connection, 100 rows per run, and manual data refresh.
• Personal: $24/month, 1 user, 5 data connections, unlimited rows per run (1,000 rows for high-volume sources), and daily data refresh.
• Professional: $49/month, 5 users, 20 data connections, unlimited rows per run (10,000 rows for high-volume sources), and daily data refresh.
• Team: $99/month, unlimited users, 50 data connections, unlimited rows per run (100,000 rows for high-volume sources), and data refresh every hour.
• Business: $249/month, unlimited users, 250 data connections, 20 data connections, unlimited rows per run, and updates every 15 minutes.

Google Analytics 4: Web performance analysis

Among the top tools for a digital marketing agency, Google Analytics is an absolute must-have. Google Analytics 4 is a platform that measures and reports on website traffic and user behavior. 

GA4’s event-based tracking can help agencies understand how people use their websites, identify the most popular content, see how much time visitors spend on each page, and what devices they use to browse. With these insights, agencies can optimize their strategies to improve user engagement and drive conversions.

Features 

• User-centric measurement: Understand the journey of your customers across various devices and platforms. 
• Customizable Reporting: Create tailored dashboards and reports that highlight relevant metrics and dimensions.
• Data-Driven Attribution Models: GA4 uses data-driven attribution models, which use machine learning to assign credit to touchpoints in the customer journey.
• Integrations: GA4 easily connects with other Google products like Google Ads, BigQuery, and Looker Studio.
• Enhanced Privacy Controls: Supports cookieless tracking options and complies with data privacy regulations.

Pricing

• Standard GA4: free-to-use, event-based tracking, privacy controls, and basic reporting capabilities.
• GA 360: $50,000 per year for up to 25 million monthly events, higher data limits, advanced analysis, and dedicated support.

Hotjar: Website behavior analytics

Hotjar is an all-in-one digital experience insights platform. This marketing tool helps you explore users at every step of their journey. You can use interviews, behavioral insights, and feedback.

It provides a visual representation of user interactions. You can use heatmaps to see the most popular (or unpopular) elements on client websites. Then, combine them with session recordings to understand what happens before and after.  

Features

• Data visualization: Robust graphical representation of behavior data.
• Visual analytics: Provides visual insights, an intuitive UI, powerful filters, charts, and graphs.
• Integrations: Out-of-the-box integrations with the most popular platforms.
• Behavioral and website analytics: The tool analyzes user behavior within a system and provides information on website visitors.
• Reporting: Representation of numerical data and generation of reports.

Pricing

• Basic: free forever for up to 35 daily sessions, unlimited heatmaps, and recordings.
• Plus: €32/month for up to 100 daily sessions, advanced filtering. For small teams.
• Business: €80/month for up to 500 daily sessions, advanced analytics, and integrations. For growing companies.
• Scale: €171/month for up to 270k daily sessions, API, Webhooks, and support. For large companies.

Marketing agency project management tools

Project management software is essential to coordinate, track, and optimize agency activities across channels.

Service Provider Pro: Client portal software

Service Provider Pro is a marketing agency platform designed to simplify your team’s workflow. By consolidating data from various sources into one place, everyone can access the information they need to deliver projects effectively.

Automated workflows enabled through Zapier integration or custom webhooks/API development help streamline operations and reduce manual tasks. This allows you to focus on high-value activities and make more efficient use of your time.

The platform also provides advanced analytics tools that offer real-time insights into project performance, client satisfaction, and team productivity. A referral management system is available within the platform, allowing you to track referrals from existing clients and partners. 

Features

• Project management: Fulfill your projects with tasks and stay up-to-date with deadlines and team assignments.
• CRM: Get all your data from leads, contacts, and clients into one system to have all data at hand.
• Billing: Integrate Stripe or PayPal and handle payments easily — both one-time and recurring.
• Referral management: Allow clients and partners to refer their friends and earn a commission.
• Analytics: Get an overview of all your agency data, such as most-sold services, revenue, and project completion.
• Form builder: Collect any kind of data with the form builder, from leads to clients who submit project data.

Pricing

• The Basic plan is available for $129 per month. It is best suited for teams of up to 5 people. 
• Larger agencies can opt for the Pro plan at $299/month.

ProofHub: Project collaboration platform  

ProofHub is a project management and team collaboration software for marketing teams. It provides a comprehensive suite of tools to manage projects, teams, and collaboration. 

With ProofHub you can create projects, design a roadmap, delegate tasks, track progress, and collaborate with team members from one place to improve productivity and streamline operations. 

The platform’s built-in online proofing and collaboration capabilities make it ideal for internal work management for marketing agency teams. 

Features   

• Task management: Helps you create, delegate, and manage tasks from one place. 
• Gantt Chart: Allows you to create a project plan, break a project into tasks, set milestones, and manage dependencies.
• Task comments & files: Mention people and share documents directly on tasks.
• Multiple project Views: Including Board, Table, and Calendar to track progress.
• Project reports: Lets you to overview project and team performance. 
• Real-time chat: One-to-one instant messaging and team discussion. 

Pricing

• A 14-day free trial.
• Two flat-fee paid plans, starting from $45 per month.  

Quickbase: No-code workflow automation

Quickbase is a low-code platform designed to help marketing agencies streamline their operations by creating custom workflows, automating repetitive tasks, and centralizing project and client data. 

Quickbase allows teams to manage complex campaigns, track deliverables, and collaborate effectively. Marketing agencies can use this tool to build tailored solutions that align with their unique processes, ensuring efficiency and scalability as they grow. A great benefit of Quickbase is that it requires no coding skills. 

Features

• Custom workflows: Create and modify workflows to fit specific campaign requirements.
• Automation: Streamline repetitive tasks like client updates, approvals, and notifications to save time and reduce errors.
• Real-time dashboards: Gain actionable insights into campaign performance by tracking and visualizing key metrics and timelines.
• Integrations: Quickbase connects with tools like Google Workspace, Slack, HubSpot, and other platforms.
• Collaboration tools: Centralize communication with role-based permissions and shared data access for internal teams and external stakeholders.
• Reporting: Generate detailed reports on campaign progress, resource allocation, and client deliverables to keep everyone informed.

Pricing

• Team Plan: Starting at $30 per user per month (minimum 20 users).
• Business Plan: Starting at $50 per user per month (minimum 40 users).
• Enterprise Plan: Custom pricing based on organizational needs.

Slack: Internal communication platform

Slack is one of the leading remote working tools. Agency team members can collaborate on marketing projects using public channels for group discussions and private channels for focused conversations.

Slack transforms communication by bringing AI and automation so you can interact with apps and data. This means you can streamline your workflow by accessing project management tools and CRM systems directly within the platform. Integrations with tools like Google Drive, Trello, and Asana help teams on Slack stay organized and efficient.

Features

• File sharing: Documents, images, and files can be shared directly within Slack.
• Searchable history: All messages and files are searchable by keyword or specific criteria.
• Custom notifications: Schedule messages, reports, and reminders to stay informed.
• Statuses: Update your status to indicate when you’re available, in a meeting, on the way home, or focused on a task.
• Access controls/permissions: Set levels of authorization to manage access to specific data.

Pricing

• Free plan offers 90 days of message history, 10 app integrations, 1-2-1 audio and video meetings, and one workspace. You can chat with people outside your organization.
• Pro (USD 8.75/mo): Unlimited message history, app integrations, group audio and video meetings, and one workspace. Slack AI add-on and unlimited workflows are also available.
• Business+ (USD 15/mo): User provisioning, single sign-on, data loss prevention, collaboration, and a built-in employee directory.
• Enterprise grid offers custom features and pricing.

Content creation and design tools for agencies

With the right tools, your agency can produce high-quality, compelling content even without a team of graphic designers.

Visme: All-in-one design tool  

Visme is an all-in-one design tool that helps users create, manage, and market stunning visual content. It is the perfect tool for any marketing agency’s arsenal. With its collaborative features, it fulfills all the design requirements of remote teams and helps cut down on design time by keeping track of client brand information in one place.

You can connect Visme with your integration tools like MailChimp, Loom, Slack, Google Drive, and HubSpot to make the design process seamless. The platform’s features allow you to create work on the design in real-time, address feedback, and incorporate suggestions. 

Visme helps agencies scale by simplifying the creation of media-rich content that sets their clients apart. With its low learning curve, the tool eases the process of training new hires.

Features

• 1000s of templates: A massive library of templates provides users with an incredible opportunity to create designs in no time. 
• Millions of design elements: You can find images, lines, fonts, and shapes to design your idea from scratch. 
• Collaborative features: Share your design project with your remote teams to ensure your whole team is the same for each project. 
• Content Calendar: Schedule content within Visme’s dashboard. The content calendar allows you to pre-schedule your content across all social platforms. 
• AI Design Tools: Includes AI Designer, AI Image Generator, AI Image Search, and more.
• Visme’s Brand Kit: It enables you to store, manage, and collaborate on all your design projects. 
• Project success tracking: Visme’s analytics feature allows you to track the statistics of your design project that has been published. You can get granular details of each project and track its performance.  

Pricing

• Free: Visme has a free version with limited features. It’s great to kick-start your design journey. 
• Starter for $12.25/mo: It’s the most affordable plan that can fulfill all your necessary design requirements. 
• Pro for $24.75 /mo: Visme’s pro version unlocks powerful design features and offers better options for managing your brand’s digital presence. 
• Entreprise with customized pricing: This version is great for big organizations to enable them to empower each department with signature designs for better project management, and crisp brand building.

Canva: Graphic design tool

Canva is design software that can be used by non-designers. It offers many templates and the ability to save branding, making designing easy. This tool helps marketing teams craft infographics, visuals, and even presentations.

You can use it to enhance your exciting design or choose new visuals from their extensive library of stock images and videos. Canva also provides functionality to upload images directly to social media platforms. 

Features 

• Image Editing: Edit, enhance with AI, and convert images for versatile use.
• Pre-Built Templates: Access and customize templates for checklists, flowcharts, mind maps, wireframes, diagrams, and charts.
• Branding: Apply variable fonts, custom logos, and brand colors to ensure brand consistency.
• Intuitive Interface: Use an easy drag-and-drop, user-friendly interface for quick design creation.
• AI Features: Automatically resize, add filters and effects, and remove backgrounds with AI-powered tools.
• Video Editing: Trim, split, and enhance videos with text, music, and other effects.

Pricing

• Canva’s free plan offers basic design possibilities, 3.2+ million photos and graphics.
• Canva Pro is $120/year per person for premium content, advanced tools, AI features, and 100+ million graphics.
• Canva Teams is $100/year per user (minimum 3 people) and offers pro features plus team collaboration tools.
• Custom pricing for non-profit organizations.

Storydoc: AI pitch deck creator

Storydoc is a digital pitch deck tool that offers a more interactive way to present information compared to traditional options. Instead of static slides like PowerPoint, it provides a scroll-based, web-style experience.

If you want to make your content stand out and engage your audience, Storydoc is an excellent choice. The interactive web-based presentations it creates enhance your communication. You can showcase value through storytelling design, multimedia elements, and interactive content.

The tool provides hundreds of templates and uses AI to speed up content creation.

Features

• Videos from Loom, Vidyard, or YouTube: Boost engagement with easy video embeds.
• Auto-personalization for each lead: Decks adjust details based on who’s viewing.
• Synchronization with calendars, CRMs, and more: Keep it all connected and simple.
• Track interactions: See who’s engaged and what they’re interested in.
• Instant design from quick inputs: Get a polished look without the hassle.
• Beginner-friendly: Super easy for anyone to use.

Pricing 

• Starter: $30/month/user (annual billing).
• Pro: $45/month/user (annual billing).
• Team: Custom pricing.

Venngage: Easy-to-create visuals

Venngage is a tool that allows marketers to easily create stunning visuals without having a design background. It helps to turn complex ideas into simple, eye-catching content that communicates ideas effectively — be it infographics, reports, or presentations. 

With a ton of templates available, Venngage makes it easy for agencies to drag, drop, and customize everything, so they don’t have to waste time figuring out complicated design software.

Features

• Numerous templates: The tool offers templates that can fit almost any need — from infographics to social meadi creatives.
• User-friendly editor: Easily move elements around and tweak them until they’re just right.
• Brand customization: Add your brand’s colors, fonts, and logos.
• Flexible export options: Export your work in formats like PNG, PDF, or PowerPoint.
• Collaborate with your team: Multiple people can edit the same design, streamlining the feedback and approval process.

Pricing 

• Free plan to get started with your first designs.
• Premium ($10 /month/user) for students or individuals creating simple designs.
• Business ($24 /month/user) for professionals needing advanced tools and flexibility.
• Enterprise (custom pricing) for larger teams needing extra support, controls, and security.

Claspo: Widget maker

Claspo widget maker simplifies popup creation with its intuitive drag-and-drop editor, making it easy to design engaging popups without hiring developers or designers. The platform also offers a diverse library of templates tailored to various use cases, helping you save time and streamline the design process.

Features

• Drag-and-Drop Editor: Easily create any popup by simply dragging and customizing the blocks you need.
• Gamification: Add a fun, interactive element to your popups. Customize pre-designed gamified templates or integrate game-like features into your unique designs to boost engagement.
• Targeting Options: Ensure your popups reach the right audience by setting specific display conditions based on user behavior and preferences.
• A/B Testing: Test multiple popup designs effortlessly to determine which performs best, enabling data-driven decisions for optimal results.

Pricing

• You can use the free plan to try out all the tools and features of Claspo without time limits or the need to provide payment info.
• If you’re ready to scale up, the Basic plan starts at just $10 per month.

CRM and scheduling software

With CRM tools and scheduling software, agencies can better manage client relationships, automate workflows, and optimize time management.

Hubspot: CRM and automation

Hubspot is an inbound marketing platform that manages content and optimizes customer journeys. It allows marketing teams to generate leads through content marketing and automate workflows. 

Hubspot uses AI to automate the agency’s routine tasks in marketing, sales, and customer service. This tool is also highly customizable, allowing agencies to tailor workflows, personalize customer interactions, and track performance across every stage of the buyer’s journey.

Features 

• Reporting/Analytics: Track and analyze metrics to understand user behavior and campaign success.
• AI content writer: Easily draft content for blogs or social media.
• AI chatbot: Engage website visitors with an AI-powered chatbot that answers questions and guides users. 
• Lead management: Organize, prioritize, and nurture leads throughout the sales funnel.
• Sales pipeline management: Visualize and manage lead stages with an intuitive pipeline view, keeping sales processes organized and efficient.

Pricing

Some HubSpot tools are free, with basic features suitable for small teams.

• Starter plan starts at $15 per user per month for marketing, sales, service, content, and operations tools.
• Professional plan starts at $800 per month for 2,000 contacts, advanced features for growing teams, automation, and reporting.
• Enterprise plan starts at $3,600 monthly for 10,000 contacts, advanced customization, and analytics.

Calendly: Online appointment scheduling

Calendly helps automate meeting scheduling. It allows various types of individual and group bookings. Its cloud-based platform creates a more delightful customer experience and provides measurable data. More than 20 million users across 230+ countries use Calendly.

The tool easily integrates with calendars, apps, websites, APIs, and webhooks.

Features

• Calendar management: Offers customization, buffer times, custom event times, notifications, and other options.
• Mobile access: You can manage the app remotely via mobile devices.
• Appointment management: Allows controlling bookings, rescheduling, and canceling.
• Group scheduling: Suggests available meeting time slots across multiple calendars.

Pricing

• Free. Basic scheduling needs, unlimited meetings, one event type, and integration with one calendar. 
• Standard ($10 per seat/month). Unlimited event types, many calendar connections, and integrations with HubSpot and PayPal.
• Teams ($16 per seat/month). More admin controls and Salesforce integration.
• Enterprise ($15,000 per year). Single Sign-On (SSO), domain control, and support.

Creatio: CRM and workflow automation

Creatio CRM is an AI-powered CRM that simplifies tasks for marketing, sales, and customer service. The drag-and-drop interface helps agencies easily create custom solutions and improve client interactions. Its no-code design allows users to automate processes without technical skills. 

Features

• No-code customization: Build and modify CRM functionalities without technical expertise.
• AI automation: Leverage AI for lead scoring, sales forecasting, and workflow optimization.
• Comprehensive analytics: Gain actionable insights through AI-powered reporting and real-time data analysis.
• Prebuilt specialized workflows: Access industry-specific CRM solutions tailored to diverse business needs.
• 360-degree customer view: Consolidate customer data for a holistic understanding of each client.

Pricing

• The core platform starts at $25 per user per month.
• Individual CRM products (Marketing, Sales, and Service) are available for $15 per user per month each.
• A free trial is available.

YouCanBookMe: Scheduling and appointment management

YouCanBookMe is a scheduling software that simplifies appointment booking for marketing agencies. It seamlessly syncs with different calendars (Google, iCloud, Outlook) to help users keep availability up to date without back-and-forth emails. Agencies can set appointment durations, add buffer time, and control their schedule.

With YouCanBookMe, marketing agencies can create custom booking pages with their own branding. The tool also offers automated email and SMS reminders, as well as multiple calendar syncs to avoid double bookings. Its support for 44 languages makes it an ideal solution for global teams.

Features

• Availability management: Tailor your schedule and meetings to fit your needs.
• Automated notifications and reminders: Help to stay on-top of bookings and reduce no-shows.
• Custom booking pages: Showcase your brand and stand out from the business crowd with a polished, professional, and personalized booking page. 
• Integrations: YouCanBookMe offers 7,000+ integrations through Zapier.
• Payment processing: Connect your booking page with Stripe to securely take payments via debit, credit card, Apple Pay, or Google Pay.
• Team Scheduling: Shares team availability, allows customer selection, or displays pooled availability.

Pricing

• Free Plan: 1 calendar connection, 1 booking page, customizable booking forms, email/SMS notifications, and multiple integrations.
• Individual Plan ($9/month): 2 calendar connections and booking pages with additional customization options like branded notifications and fixed-date scheduling.
• Professional Plan ($13/month): Up to 6 calendar connections and 10 booking pages, unlimited workflows, no-show management, tracking with Google Analytics, and social media pixels.
• Teams Plan ($18/member/month): Designed for larger teams with role-based access, centralized billing, multiple administrators, round-robin scheduling, unlimited API access, and priority support.

Uniqode: Digital business cards

Uniqode is a QR code platform that helps marketing agencies create and manage secure QR codes and digital business cards. Uniqode’s digital business card solutions have proven to be beneficial for agencies looking to streamline networking and client outreach thanks to advanced customization and tracking capabilities.

These cards let you share your contact information conveniently through QR codes. You can add different information, including links to key marketing and sales assets like client case studies, sales demo videos, your business website, or a specific landing page.

Features

• Two-way contact sharing: The e-business cards can pull contact information from leads and add them to your CRM automatically. 
• Integration with Apple Wallet and Google Wallet pass: Use the cards as an Apple or Google Wallet pass for easy sharing.
• Business card templates: There are lots of templates that can be customized to align with your branding needs. You can also choose company-wide templates to ensure consistency throughout your marketing agency. 
• Digital address book: Manage all the leads collected through your digital business cards from a single digital address book. 
• Advanced analytics: Gain insights into your top-performing digital business cards, how leads engage with them, and overall team performance.

Pricing

• Free forever plan: Supports one user and offers basic personalization options and contact management.
• Team: $6 per user/month for unlimited card personalization, branded QR codes, multi-lingual cards, and advanced customizations.
• Business+: custom pricing to access custom fonts & styles, SSO integration via SAML, two-factor authentication, and onboarding & setup. 

Email marketing tools for agencies

Effective client communication relies on well-crafted email outreach; therefore, robust email marketing software is a valuable tool for agencies to enhance performance.

ActiveCampaign: Email marketing automation

ActiveCampaign is a platform for intelligent marketing automation that is particularly beneficial for agencies. Its pre-built automation and integrations with platforms like Facebook, Google, WordPress, Salesforce, and Shopify streamline campaign management.

The platform allows you to trigger marketing, sales, and customer retention campaigns. You can send emails, which include greetings for new users, payment reminders for existing customers, and more. 

Features

• Marketing Automation: Create advanced triggers, implement actions, and utilize an AI-powered automation builder.
• Solution for advertisers: Combines advertising campaigns and a CRM system for storing data.
• CAN-SPAM Compliance: Adhere to anti-spam guidelines as required by the CAN-SPAM Act.
• CRM integration: Allows managing pipelines and scoring leads for better sales tracking.
• Landing pages and forms: Design web forms and high-converting landing pages to gather valuable information from your audience.
• Dynamic content: Personalize content based on behavior and preferences.

Pricing

The pricing depends on the contact’s amount. From 1K contacts: 

• Starter: Starts at $15 per month for email marketing, web forms, and limited automation.
• Plus: $49 per month for advanced automation, customer insights, and landing pages.
• Pro: Starts at $79 per month. Full omnichannel marketing automation and enhanced segmentation.
• Enterprise: Costs $145 monthly for enterprise-level support, advanced reporting, and premium CRM integrations.

SendX: Email marketing campaigns management

SendX is an easy-to-use email marketing platform designed to simplify campaign management for marketing agencies. Its drag-and-drop editor makes creating visually appealing emails simple, without the need for coding skills.

One of the key benefits of SendX is its compatibility with industries often restricted by other email tools. Pricing is based on your list size, not the number of emails sent, making it scalable for agencies working with multiple clients.

For those interested in data, SendX provides detailed analytics and A/B testing to help optimize your campaigns.

Key Features

• Drag-and-Drop Editor: Create professional emails without technical knowledge.
• Automation: Set up automated email sequences to improve engagement.
• High Deliverability: Ensures your emails reach inboxes, not spam folders.
• Comprehensive Analytics: Gain insights to refine your marketing strategies.

Pricing

• Free trial with unlimited email campaigns.
• Paid plans start at $7.49/month for up to 1,000 subscribers.
• Pricing increases based on list size.

GrowMeOrganic: Email finder and cold email software

GrowMeOrganic is a versatile sales automation tool designed to assist agencies in improving their lead-generation processes. 

The platform’s email finder pulls verified email addresses from various online sources, automating the process of collecting and managing leads. For agencies handling large outreach campaigns, GrowMeOrganic’s cold email software allows for the creation and management of personalized email campaigns, improving the efficiency of client engagement efforts. 

Also, its LinkedIn Chrome extension enables easy extraction of contact details from LinkedIn profiles, providing an efficient solution for agencies focused on B2B lead generation.

Features

• Email Finder: Easily discover verified business emails from webpages, Google My Business, and other sources.
• Bulk Email Extractor: Extract multiple email addresses from websites or lists to save time and effort.
• LinkedIn Chrome Extension: Integrate with LinkedIn to find prospects, gather contact information, and build relationships directly from your browser.
• Vast Database: Access a vast database of B2B companies and filter them based on industry, location, and other criteria.
• Cold email software: Create and send unlimited cold email campaigns to your prospects with automated follow-up options.
• CRM integration: Integrates with popular CRM platforms, allowing you to manage your leads and sales pipeline effectively.

Pricing

GrowMeOrganic offers 14-day FREE trial. The paid plans include:

• Starter Plan: $39/mo for 2000 email credits/mo.
• Growth Plan: $79/mo for unlimited email credits.
• Pro Plan: $159/mo for unlimited credits and seats.

VerifiedEmail: Email list verification and hygiene

VerifiedEmail is a real-time email verification tool designed to help marketing agencies keep their email lists clean and campaigns effective. It checks every email address—removing duplicates, spotting typos, flagging risky addresses, and more—so your messages reach people, not bounce back.

With a 99% accuracy rate and tools like a website widget, REST API, and integrations with HubSpot, Zapier, and Klaviyo, VerifiedEmail fits easily into any workflow. Whether you’re validating emails one by one or cleaning a list of thousands, it gets the job done quickly and securely.

Features

• List cleaning: Automatically detect and remove invalid, outdated addresses.
• Real-time verification: Individual and in-bulk email list verification (duplicates removal, syntax checking, domain validation, SMTP verification and scoring, and more).
• Website widget: Catch bad emails instantly via the website widget.
• Integrations: Connect easily with CRMs and marketing platforms like HubSpot, Klaviyo, and more.
• Security: Data is encrypted and removed automatically after 60 days.

Pricing

• Free: 200 verification credits to get started.
• Pay-as-you-go: Starts at $7 per 1,000 emails.
• Subscription plans available for automated, ongoing verification.

Social media marketing and advertising software

Digital advertising and social media tools enable agencies to fine-tune ad spend, engage audiences in real time, and monitor campaign results across platforms.

SocialBee: All-in-one social media management tool

SocialBee is an all-in-one social media management tool designed to help agency teams create, schedule, publish, and analyze content performance. It allows marketers to collaborate within the team to share notes, approve content before it goes live, and streamline their workflows.

SocialBee supports content scheduling and sharing across various platforms, including Facebook, X, LinkedIn, Instagram, TikTok, YouTube, and more. Whether you want to design with Canva, find images using Unsplash and GIPHY, or automate tasks with Zapier, SocialBee integrates seamlessly with the tools you trust, including URL shorteners like Bitly and content curators like Pocket.

Features

• AI tools: Automatically generate captions and images for your posts with SocialBee’s AI-powered features, such as platform recommendations, post ideas, and an optimized posting schedule.
• Category-based content planning: You can organize your content by topic, type, or whatever makes sense for your strategy. 
• Evergreen content recycling: Set posts to be reshared multiple times, and establish an expiration date so they stop after a while. 
• Team collaboration: Work with your team by assigning roles, providing feedback, and managing post approvals.
• Social inbox: Engage with your audience in real time by managing comments, mentions, and direct messages directly through SocialBee.
• Analytics and reports: Track your performance and generate detailed PDF reports for team and client presentations.

Pricing

• SocialBee offers a 14-day free trial with access to all features. 
• After the trial period, plans start at $29 per month.

Planable: Social media scheduling and collaboration

When it comes to content collaboration, Planable is a great marketing agency tool that simplifies the entire content creation, planning, and approval process. It is perfect for agencies who want to work faster and effortlessly collaborate on projects real-time.

Planable’s features help to streamline workflows, foster seamless teamwork, and ensure smooth execution across social media platforms and long-form content like blogs, newsletters, and briefs. You can schedule and re-schedule posts across multiple platforms and draft and approve content across multiple formats. 

Features

• Visual content calendar: Use the drag-and-drop calendar, color-coded labels, and an ample filter set.
• Real-time collaboration: Includes features like comments, suggestions, instant feedback, and a centralized notification hub.
• Custom approval workflows: Set up multi-level approvals to create step-by-step review processes across multiple teams, ensuring content is polished and client-ready.
• Tailored roles and permissions: Invite team members, clients, or experts to collaborate directly within the platform. Divide creators from approvers with custom roles and permissions.
• AI caption writer: Leverage AI-powered tools to generate engaging, on-brand captions.
• Ready-made integrations: Easily integrate Planable with other tools like Canva and Slack.

Pricing 

• Planable offers a trial version with 50 free posts. 
• The paid plan starts at $11/user per month.

AdEspresso: PPC management and optimization

AdEspresso is an optimization software for the creation and management of advertising campaigns. It provides tools to target ideal audiences, automate ad posting, and streamline teamwork. This software supports Facebook, Instagram, and Google Ads.

AdEspresso is useful for agencies and businesses looking to optimize their ad spend. Users can split test creatives and demographic targets to deliver the best result.

Features

• Engagement tracking: Track interactions with any interface or product.
• Campaign analytics: Detailed analysis of marketing campaign performance metrics.
• Marketing automation: Streamline workflows and use trigger campaigns based on customer actions.
• Multi-campaign: Launch multiple campaigns in one system.
• Multi-channel marketing: Email, landing pages, social media, etc.

Pricing

• Starter ($49/month). One user account to manage an unlimited number of ad accounts, with a maximum ad spend of $1,000 per month.
• Plus ($99/month). Custom performance triggers, approval, onboarding, white label, and collaboration tools.  You can have up to 15 user accounts.
• Enterprise ($259/month). Facebook and Google Ads consultant, training, strategy planning, API, contacts sync. You have unlimited user accounts.

SEO and link building tools for agencies

From keyword research and on-page analysis to off-page SEO monitoring and outreach, these tools help agencies craft and execute data-driven SEO strategies.

Ahrefs: Search Engine Optimization

Ahrefs is a powerful SEO tool for agencies. It offers backlink analysis, competitor and keyword research, rank tracking, and an SEO audit. Ahrefs also provides insightful data on competitors, helping agencies stay ahead in the ever-changing SEO landscape.

With a database of over 11 billion keywords and 400 billion indexed pages, you’ll have the information you need to create data-driven SEO strategies.

Features 

• Content Research: Discover and analyze the most popular content on any topic.
• Site Explorer: Explore site structure, analyze links, and identify linking authors.
• Keywords Explorer: Generate AI-driven keyword suggestions, organize keyword clusters, and monitor SERP updates.
• Rank Tracker: Track historical ranking data for performance insights.
• Report Builder: Share and schedule reports for seamless reporting.
• API: Access data via Ahrefs API v3 to integrate Rank Tracker insights into your custom workflows.

Pricing

• Lite ($129/month) for beginners and small businesses. Key features are basic website monitoring, keyword research, and backlink analysis. Limitations include the number of projects, shorter history, and fewer extra users.
• Standard ($249/month) for freelance SEOs and marketing consultants. Key features are Site Portfolios, Content Explorer, and Batch Analysis.
• Advanced ($449/month) for in-house marketing teams. Key features are Looker Studio integration, Web Explorer, and more.
• Enterprise (Custom pricing, starts at $14,990 /yr) for agencies and enterprises with complex needs. Has unlimited projects, users, and credits, advanced API access, Report builder.

Collaborator: Digital PR distribution

Collaborator is a digital PR marketplace that assists SEO agencies, marketers, brands, and site owners with business promotion, increasing positions in search results, and building authority. This marketing tool makes the process of guest posting and press release distribution much easier and quicker with a vast catalog of websites and blogs in various niches worldwide.

Additionally, digital marketing or SEO agencies can streamline their work process by creating a Master Account. This allows them to manage teamwork, finance, and orders from one account and have discounts on content placements.

Features

• Database of websites: Access domains with live audiences and traffic data verified by Ahrefs, Moz, Majestic, Serpstat, and Google Analytics.
• Comprehensive filters: Sort websites in the catalog by over 40 options: website subject, geography of traffic, placement speed, domain authority, and other SEO metrics.
• Multi-currency system: Pay in dollars, pounds sterling, euros, and hryvnias.
• Free guarantees: Get 3-month guarantees (with the ability to extend for a year);
• Low commission fees: A 10% commission on deposits and a 15% commission on withdrawals.

Pricing 

Individual pricing for each publisher (starts from $0.56).

Respona: Cold outreach tool

Respona is an all-in-one email outreach tool. Its comprehensive features set help marketing agencies streamline all kinds of outreach activities — whether it be for blogger outreach, digital PR, booking podcasts, or even sales.

It automates the entire outreach process from start to finish, including prospecting websites for collaboration and gathering their contact information, as well as personalizing your pitches with AI.

All you really have to do is input your target keywords or upload a list of prospects — and Respona will do the rest. 

Features 

• Built-in search engine: Find collaboration opportunities with Google, Listen Notes, and Moz.
• AI personalization: In addition to simple variables like the first name, Respona offers full-on AI-powered personalizations on auto-pilot.
• Shared inbox: Easily manage multiple inboxes in one place.
• Email Health: Daily email health checks to help keep you out of spam.
• Detailed analytics: Monitor campaign performance, perform A/B tests, and check team leaderboards.

Pricing

• A 14-day free trial is available. 
• Paid plans start at $198/month.

What to look for when selecting marketing agency tools

When selecting tools for a digital marketing agency, carefully evaluate your options. Ensure you choose a solution that aligns with your agency’s needs and goals. Here are important factors to consider:

• Agency-specific needs (e.g., lead generation, social media management, campaign analytics). Determine if you need an all-in-one platform or multiple specialized tools.
• Core functionality. Consider your projects and clients to define the features you need. They might include automation, analytics, customer management, email marketing, content management, etc.
• Available integrations. Your agency tech stack must work well together. Pay attention to integrations with your existing tools, clients’ systems, and popular third-party applications.
• Scalability. The software must grow with your agency and clients. It’s also crucial to maintain flexible pricing plans for the team.
• User experience. Take note of ease of use and the learning curve for your team and clients.
• Support and training. 24/7, multiple channels, onboarding resources, documentation, and training options.
• Security. Be mindful of data protection and compliance with relevant regulations like GDPR and CCPA.
• Transparent pricing with no hidden fees. Use free trials or demos to test the marketing agency software before committing.
• Reviews and reputation. Check case studies from similar agencies and industry records.

Conclusion

The right combination of marketing agency software can be extremely important. So, invest time in researching and testing various tools. Don’t hesitate to pivot when new, more efficient solutions emerge. Your agency’s success hinges on the right tools to deliver exceptional client value.

Nadia Basaraba

Outreach Specialist at Coupler.io. I’m passionate about content creation, off-page SEO, and data-driven marketing strategies. Outside of experimenting with marketing approaches, I’m an avid reader and world traveler.