We recently shared Coupler.io’s highlights of 2024. It was a great year for our users, product, website, and team. But we kept special news for a separate announcement:
In late 2024, Coupler.io joined the Google Cloud Partner Advantage Program as a Partner Level partner for Google Workspace in the Build Engagement Model.

We joined Google Cloud Partner Advantage to explore ways of collaborating with Google Cloud and to continue contributing to the worldwide Google Cloud community with our solutions and expertise.
It’s an important step for our product and team since Coupler.io has been transforming from a Google Sheets add-on into a data platform for insightful reporting in recent years. Using Google Cloud infrastructure and solutions remains a vital part of this journey.
Let’s overview the milestones and Coupler.io features that you and Google Cloud users can benefit from.
The power of Coupler.io BigQuery connector
Becoming a Google Cloud partner emphasizes Coupler.io’s reliability and our focus on continuing to provide solutions for Google Cloud users. One such example is our BigQuery connector.
Coupler.io offers integrations with Google Cloud’s BigQuery as a data source and a data destination. You can both load data from your sources into BigQuery and export SQL queries from BigQuery to other platforms, which is particularly important for businesses with large data sets and diversified app systems.
Our BigQuery connector enables you to:
- Get and store historical data. With the data refresh option, you’ll automatically update your records daily, hourly, or even every 15 minutes. Use append mode to ensure you won’t lose any single record in your database.
- Combine data from multiple sources in BigQuery. You can collect insights from various sources, including accounting and marketing apps, CRMs, spreadsheets, and more with our BigQuery integrations.
- Prepare data for auto-updated reports. Our Transform Module allows you to modify data and make it analysis-ready, focusing on what matters most. While built-in integrations with BigQuery will help you create dashboards in Looker Studio, Google Sheets, or other BI/spreadsheet applications.
Many BigQuery connector users find Coupler.io’s data transformation capabilities a valuable solution for streamlining data management and reporting. The Transform Module represents a powerful hub for aggregating, joining, filtering, calculating, and blending data directly in the app. Users can choose the depth of transformation based on their needs or use pre-defined suggestions.
Besides, the Transform Module eliminates the need for deep tech knowledge to modify data, which is useful for non-tech users. For example, one case for marketers is creating a custom SEO dashboard.
You can connect SEO software to BigQuery and combine it with the needed data you store in Google Sheets. By filtering and reorganizing data in Coupler.io, highlight the needed metrics and send them to Looker Studio. This way, you’ll get a comprehensive overview of backlinks, keywords, positions, and more in an auto-updated dashboard, while Coupler.io and BigQuery will do the job under the hood. Learn more about what you can do with the tool in our Coupler.io tutorial.
Coupler.io and Google Workspace
Coupler.io joined the Google Cloud Partner Advantage program and was authorized as a partner level partner for Google Workspace in the Build Engagement Model.
We’re proud of such recognition since Coupler.io historically started as a Google Sheets add-on. With time, our product has developed into a data automation and analytics platform, creating more integrations with Google Workspace solutions in parallel.
Our team developed connections to Google Calendar and Drive, which got positive feedback from the users. Still, Google Sheets is the most popular Google Workspace product for our customers.
Coupler.io Google Sheets add-on maintains a high 4.8-star rating and crossed over 838,000 downloads on the marketplace in 2024:

Also, our in-app Google Sheets integrations simplify the data management and analytics routine for thousands of users, so they can focus on decision-making and drive business growth.
Apart from connectors for Google Workspace products, Coupler.io offers integrations with other popular Google Cloud products such as Google Analytics, Google Ads, Google Search Console, and more. A particular role in this experience belongs to Looker Studio.
Exploring Coupler.io for Looker Studio
In 2024, our team invested efforts in improving the user experience with our Looker Studio destination.
Being a Google Cloud product, Looker Studio is a powerful and accessible tool for Google Cloud and Workspace users. We see great potential for contributing to this direction.
Coupler.io’s connector for Looker Studio has grown in popularity and attracted thousands of new users, helping them with reporting automation. This highlights trust in our product among people who do marketing, sales, finance, and other business reports.
For instance, our platform helped streamline multi-channel client reporting and complex data transformations for SellThru. Also, United Way NWI saved 80 hours per week on average in managing data workflows and analytics with Coupler.io and our dashboard templates for Looker Studio.
Dashboard templates gallery
Our team introduced dozens of new dashboard templates last year while improving the existing ones. The most popular are reporting templates for Looker Studio and Google Sheets.
We offer over 80 free templates for these platforms, allowing Google Cloud and Workspace users to jump into reporting easily. Since our templates are customizable, you can tailor your reports to specific needs, while the security and shareability provided by Google Cloud solutions give you an opportunity to keep stakeholders informed.
With templates for Looker Studio and Google Sheets, you can analyze your multi-channel ads performance, monitor key social media metrics, check invoices and other accounting data, evaluate sales KPIs, and much more.
Thank you for your trust!
Joining Google Cloud Partner Advantage and becoming a Google Cloud partner is a significant landmark for Coupler.io. It validates Coupler.io’s trustworthiness and opens doors to more robust progress.
This recognition wouldn’t be possible without the community of our users. The existing and new users gain confidence in Coupler.io’s performance and scalability, which is especially required when working with large datasets in Google Cloud’s BigQuery, Sheets, Looker Studio, or other systems.
Our team will continue its mission to help businesses become data-driven. We believe that crafting partner solutions for Google Cloud and Workspace will only strengthen this endeavor.