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AgencyAnalytics Alternatives: Which to Choose?

AgencyAnalytics is well known for its incomparable user management and customization options. At the same time, AgencyAnalytics reviews on G2 and other similar analytics platforms indicate that users find this solution rather costly. While its basic Launch plan seems affordable, even for small businesses, it imposes limitations, such as allowing only one custom dashboard per client and lacking the option to add custom metrics.

Additionally, AgencyAnalytics lacks data blending and custom alert options. The absence of these features, combined with the high pricing might be a critical drawback for some businesses.  Therefore, this article will explore alternative reporting solutions, highlighting their functionality and benefits.

A brief comparison of AgencyAnalytics alternative solutions

Let’s have a quick look at popular AgencyAnalytics alternatives in the comparison table below.

ToolStarting PriceFree TrialG2 RatingFree PlanFeature Request
Coupler.io$24?4.8/5??
Funnel.io$120?4.5/5??
WhatagraphCustom?4.5/5??
Geckboard$44?4.3/5??
Coefficient.io$49?4.7/5??
AgencyAnalytics$79?4.7/5??

Best AgencyAnalytics alternatives

Now, let’s take a close look at each solution that could serve as a decent substitution for the AgencyAnalytics service. When shortlisting alternatives, we first considered whether a particular tool overcomes AgencyAnalytics’ limitations. Next, we explored which additional features it offers users for added value.

Coupler.io

Coupler.io is a reporting automation platform that is definitely a great alternative to AgencyAnalytics to consider. It aggregates data not only from marketing resources but also from other popular data systems, making Coupler.io a solid one-stop reporting optimization solution for any business.

This tool enables users to perform all the operations on gathered data, including blending and transformation, within a unified and intuitive UI. Coupler.io can also automatically export data to BI tools, spreadsheets, data warehouses, or JSON files on a custom schedule with intervals as frequent as every 15 minutes. All this speeds up your reporting process by making data instantly available for visualization and analysis.

Coupler.io integrations

With Coupler.io, you can extract data from over 60 data sources using pre-built connectors with no coding. Below are the categories of tools from which you can import data for reporting:

Coupler.io supports data loading to the most popular analytics tools for data visualization and reporting:

Coupler.io pros

Coupler.io cons

Coupler.io pricing

NOTE: Each pricing plan provides access to all available sources and destinations.

Coupler.io offers five pricing plans described in the table below:

UsersMax. data refresh
frequency
Data connectionsStarting price
Free1Manual1$0
Personal1Daily5$24
Professional5Daily20$49
TeamUnlimitedHourly50$99
BusinessUnlimited15 minutes250$249

There’s also an Enterprise plan with custom pricing that can be tailored to your specific reporting requirements.

Funnel.io

Similarly to AgencyAnalytics, the Funnel.io marketing intelligence platform is designed for marketing reporting and analytics. It connects to hundreds of marketing solutions and allows users to create dashboards based on the already pre-configured but adjustable dashboards.

This AgencyAnalytics alternative can also build a custom integration for any required tool if it’s not on the list of available connectors. This platform boasts 99.99% uptime, ensuring that users can always access their custom reports in the online hub.

Funnel.io integrations

This tool offers ready-to-use connectors for over 500 data sources that are in demand among marketers. Below are the categories of tools from which data can be imported for reporting:

On the other side, Funnel.io supports over 20 destinations used to send data for reporting. These include spreadsheets, BI tools, and data warehouses.

Funnel.io pros

Funnel.io cons

Funnel.io pricing

Funnel pricing is formed based on two criteria: plan and flexpoint capacity. While the selected plan determines the available functionality, the flexpoints represent the capacity of the chosen Funnel subscription. If you run out of flexpoints, you can add them to your subscription at any time.

Funnel.io provides four pricing tiers:

  1. Free plan offers four connectors and one destination.
  2. Starter plan offers 121 connectors and Looker Studio for reporting, with the price starting from $120/month.
  3. Business plan offers 500+ connectors, 20+ destinations, and four reporting tools, with the price starting at $1,100/month.
  4. Enterprise plan offers 500+ connectors, 20+ destinations, and four reporting tools, with a custom price.

Discover more about Funnel.io alternatives. On our blog, you can also find more materials dedicated to comparing different tools including:

Whatagraph

Whatagraph is another tool among the AgencyAnalytics alternatives. It includes proprietary data visualization options for creating smart, interactive, and customizable reports from scratch or using a template.

Whatagraph also offers scheduling options for reporting automation. This refers not only to data ingestion from various sources at a specific time but also to dashboard sharing. It’s possible to select custom times for sharing reports with clients or stakeholders.

Whatagraph integrations

This platform easily connects to popular data sources in the following categories:

If your preferred tool is not on the list, you can access the data source of your interest using custom APIs or decide to look for Whatagraph alternatives.

Whatagraph pros

Whatagraph cons

Whatagraph pricing

This platform offers custom pricing for each business or marketing agency. The cost is based on the amount of source credits and the number of features for report creation. To learn more, request a custom quote on the Whatagraph website.

Geckoboard

Geckboard is a decent alternative to AgencyAnalytics due to its powerful data visualization capabilities and high level of customizability. These features make Geckboard an outstanding solution for remote and hybrid marketing teams that need to access their performance results instantly and monitor their KPIs on dashboards in real time. 

This tool is designed with simplicity and ergonomics in mind, so users with any level of technical expertise can easily access and navigate it. What’s more, it offers plenty of customizations, which help businesses adapt any dashboard to their particular needs.

Learn more about what is the best alternative to Geckoboard.

Geckoboard integrations

Geckboard has around 100 pre-built connectors that require no coding for setup. Most of these connectors belong to the following categories:

Geckoboard pros

Geckoboard cons

Geckoboard pricing

This solution offers three pricing plans:

NOTE: The cost of Geckboard changes progressively for each plan depending on the number of dashboards selected.

Coefficient.io

Another AgencyAnalytics alternative is Coefficient.io, a no-code solution for streamlining spreadsheet workflows. This tool connects to spreadsheet software (Google Sheets and Excel) and synchronizes its data with that in corporate systems, including databases, e-commerce apps, accounting tools, and more.

With Coefficient.io, it’s easy to auto-map fields and columns, clean up datasets, and export data to your preferred system. It’s also possible to share KPIs via Slack channels and email.

Coefficient.io integrations

This platform comprises 80+ built-in data integrations to popular tools in the following categories:

Coefficient.io pros

Coefficient.io cons

Coefficient.io pricing

Coefficient.io offers four pricing plans:

What is AgencyAnalytics all about?

AgencyAnalytics is a modern solution that helps marketing agencies fully automate their reporting and analytics tasks. This platform can connect to dozens of marketing data sources, aggregate them in one place, and create comprehensive dashboards.

According to AgencyAnalytics reviews, this platform is characterized by notable simplicity owing to its drag-and-drop interface, which notably accelerates report preparation. What’s more, it also encompasses a library of white-label templates that you can use to build a dashboard to your taste.

AgencyAnalytics features

AgencyAnalytics integrations

This reporting platform offers 80+ pre-built connections, including Amazon Ads, Amazon RedShift, CampaignMonitor, ConstantContact, Google Sheets, and many others in the following categories:

AgencyAnalytics pricing

AgencyAnalytics provides three paid pricing plans:

  1. Launch starts at $59/month. It provides one custom dashboard per user and does not provide access to advanced features. It’s suitable for individual entrepreneurs, small businesses, and agencies.
  2. Grow starts at $179/month and includes almost all basic and advanced features. It’s suitable for mid-size marketing agencies.
  3. Perform starts at $349/month and comprises features such as AI, data aggregation, priority, and many others. It’s suitable for mid-size and large marketing agencies.

It’s possible to start with a 14-day trial on each paid plan.

Why should you consider Agencyanalytics alternatives?

Marketing agencies value AgencyAnalytics for its granular user permissions, allowing clients to access their real-time dashboards anytime. Another important advantage of this tool is the AI-driven insights that make reports more self-explanatory.

Despite all its strengths, AgencyAnalytics is not for everyone. In certain cases, alternative solutions will be much more suitable for reporting and analytics.

Let’s explore some notable limitations of AgencyAnalytics that push users towards looking for similar reporting tools.

Cost

The basic AgencyAnalytics plan starts at $59 per month if paid annually. It’s suitable for small marketing agencies as it includes only five clients. However, extra clients can be added for $10 each. This plan doesn’t include AI suggestions and lacks customization features.

Data blending

AgencyAnalytics lacks data merging functionality, which can be a significant limitation for marketing reporting. A unified view of performance across various marketing channels is essential. Additionally, while AgencyAnalytics offers basic data organization features, they are insufficient for handling complex datasets.

Only marketing data sources

This tool primarily includes connectors to marketing-related data sources. Although it is targeted at marketers, this limitation could be tangible for extended teams that utilize other systems and want to collect information from them daily.

No custom alerts

Some AgencyAnalytics alternatives include the custom alert feature, which notifies users when a KPI goal is achieved, or a sudden metric drop is in place, for instance. This function is not present in AgencyAnalytics, and many users report that it should be added for convenience.

Recommendations on how to select an appropriate alternative to AgencyAnalytics for client reporting

When looking for a similar solution, make sure it already contains all the core features you value in AgencyAnalytics. At the same time, explore what a specific alternative service can offer extra and which gains it allows you to achieve. One such tool is Coupler.io, which is similar to AgencyAnalytics as it offers white-label templates, connectors to digital marketing sources, scheduling options, and much more.

Coupler.io also overcomes the limitations of AgencyAnalytics. For instance, it offers exceptional data management and merging options, connectors to non-marketer sources, and lower starting prices. Feel free to try out Coupler.io with a free trial, no credit card is required!

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