Borys Vasylchuk
Performance Marketing Expert at Coupler.io with 6+ years of experience in creating, managing, and optimizing PPC campaigns in B2B SaaS products. Before Coupler.io, I worked in SE Ranking and Loio, which definitely contributed to developing my marketing skills. I embrace a full-stack user acquisition approach, including running ads, designing ad creatives, optimizing landing page experience, and measuring analytics.
Articles by author
Track Ad Creatives Performance
Dashboards
How To Track Performance of Ad Creatives – Best Practices + Dashboards
Facebook Ads for Small Business
Dashboards
Facebook Ads for Small Business: How to Maximize ROI Without Wasting Your Budget
PPC Stats & Benchmarks 2025
PPC tutorials
120+ PPC Statistics and Benchmarks You Need to Know in 2025
AI Impact on PPC
Dashboards, PPC tutorials
AI Impact on PPC: How Artificial Intelligence is Transforming Paid Advertising in 2025
Instagram Analytics Dashboard
Instagram Ads
How to Build an Instagram Analytics Dashboard: Key Metrics, Tips, and a Free Template
PPC Analysis
PPC tutorials
PPC Analysis: How to Collect Data and What Tools to Use
PPC Budget Management
Dashboards, PPC tutorials
Guide to PPC Budget Management and Tracking
Best ChatGPT prompts for PPC
Dashboards, Marketing tutorials
20+ ChatGPT Prompts for PPC – Automate & Optimize Your Paid Ads
Instagram Ads
Top 10 Instagram Ads Metrics Every PPC Specialist Must Track In 2025
Facebook Ads Templates in Looker Studio
Looker Studio, Dashboards
Looker Studio Facebook Ads (Google Data Studio) Templates: 15 Reports to Try in 2025
