Borys Vasylchuk
Performance Marketing Expert at Coupler.io with 6+ years of experience in creating, managing, and optimizing PPC campaigns in B2B SaaS products. Before Coupler.io, I worked in SE Ranking and Loio, which definitely contributed to developing my marketing skills. I embrace a full-stack user acquisition approach, including running ads, designing ad creatives, optimizing landing page experience, and measuring analytics.
Articles by author
Optimize Instagram Ads
Instagram Ads
How to Optimize Instagram Ads to Boost ROI in 2025
Marketing tutorials
KPI Tracking: What, Why, How, and Other Related Questions Explained in One Guide
LinkedIn Ads Report Templates
LinkedIn Ads
8 Free LinkedIn Ads Report Templates to Maximize Your Campaign Results
Hands-on guide on LinkedIn Ads Analytics
LinkedIn Ads
Your Guide to LinkedIn Ads Analytics: Metrics, Hands-on Tips, And Free Dashboard Templates
Automate LinkedIn Ads Reporting
Dashboards, LinkedIn Ads
How to Automate LinkedIn Ads Reporting if You’ve Never Done This Before
LinkedIn Ads Performance
LinkedIn Ads
Maximizing Your LinkedIn Ads Performance: A Guide to Measuring Success
Best TikTok Report Templates
Dashboards, TikTok
8 Essential TikTok Report Templates to Have in 2025
Best free GA4 report templates
GA4
Top 11 Free GA4 Report Templates to Simplify Your Analytics and Drive Insights
Export Google Analytics Data
GA4
Ambitious Guide on How You Can Export Google Analytics Data
Excel, Google Ads
How to Connect Google Ads to Excel For Efficient PPC Reporting
