Borys Vasylchuk
Performance Marketing Expert at Coupler.io with 6+ years of experience in creating, managing, and optimizing PPC campaigns in B2B SaaS products. Before Coupler.io, I worked in SE Ranking and Loio, which definitely contributed to developing my marketing skills. I embrace a full-stack user acquisition approach, including running ads, designing ad creatives, optimizing landing page experience, and measuring analytics.
Articles by author
BigQuery, Facebook Ads
What is the Best Way to Send Data from Facebook Ads to BigQuery?
Export Data from TikTok
TikTok
How to Export Data from TikTok on a Schedule
Marketing tutorials
Marketing Data Management: Challenges and Best Practices
Best GA4 Alternatives
GA4
10 Best GA4 Alternatives to Consider in 2025 & Beyond
Google Ads
How You Can Export Google Ads Data to Google Sheets and Why
Top Google Ads Metrics
Google Ads
Top 10 Google Ads Metrics to Measure PPC Performance + Free Dashboards
Google Ads Competitor Analysis
PPC tutorials, Google Ads
Your Guide to Google Ads Competitor Analysis
Twitter Ads Report Templates
Dashboards, Twitter Ads
Top 5 Twitter Ads Report Templates in 2025
TikTok Analytics Dashboard
Dashboards, TikTok
How to Build a TikTok Analytics Dashboard in 2025
Build A PPC Dashboard
PPC tutorials
How to Build A PPC Dashboard Without Actually Building It
