Borys Vasylchuk
Performance Marketing Expert at Coupler.io with 6+ years of experience in creating, managing, and optimizing PPC campaigns in B2B SaaS products. Before Coupler.io, I worked in SE Ranking and Loio, which definitely contributed to developing my marketing skills. I embrace a full-stack user acquisition approach, including running ads, designing ad creatives, optimizing landing page experience, and measuring analytics.
Articles by author
Conducting a PPC Audit
PPC tutorials
A Quick Guide to Conducting a PPC Audit: A Checklist, Templates, and More
Google Ads Report Templates
Google Ads
7 Must-Have Google Ads Report Templates for Marketers in 2025
Facebook Ads Metrics
Facebook Ads
Top 10 Facebook Ads Metrics and How to Analyze Them
Amazon Ads, BigQuery
What is the Best Way to Connect Amazon Ads to BigQuery
BigQuery, Google Ads
How to Connect Google Ads to BigQuery: Best Ways to Import Your Data
PPC Optimization Checklist
PPC tutorials
PPC Optimization Checklist & 3 Tips
PPC Tracking
PPC tutorials
PPC Tracking: How to Monitor And Evaluate Your PPC Campaign Performance?
PPC Reporting
PPC tutorials
The Complete Guide to PPC Reporting in 2025
Google Ads
How to Load Data from Google Ads to Redshift: 2 Methods Explained
Google Ads, PostgreSQL
How to Load Data From Google Ads to PostgreSQL? – Three Methods Explained
