Ivan Burban
Head of Marketing at Coupler.io with over 12 years of experience in digital marketing, SEO, and product management. All these years I've been helping SaaS businesses such as Stripo and Skylum grow fast and build proper workflows to increase company revenue. I believe that marketing is the first driver in business growth, and I'm happy to share my knowledge to help you grow from zero to unicorn status fast.
Articles by author
How to Measure & Track SEO ROI
SEO tutorials, Dashboards
SEO ROI: What It Is & How to Measure It
Mailchimp Report Templates
Dashboards
7 Great Mailchimp Report Templates in 2025
Brand Marketing vs Performance Marketing
Marketing tutorials
Brand Marketing vs Performance Marketing: Differences and Similarities
Looker Studio, Mailchimp
How to Connect Mailchimp to Looker Studio (Google Data Studio)
Google Cloud Partner Advantage Program
Coupler.io updates
Coupler.io Joins Google Cloud Partner Advantage Program
Marketing tutorials
13 Marketing Awards Worth Applying To in 2025
Affiliate marketing tutorials
What Are the Biggest Affiliate Marketing Trends in 2025?
Search Console vs Google Analytics
GA4, Google Search Console
Google Search Console vs Google Analytics: What’s the Difference?
How to Build a CMO Dashboard
Marketing tutorials
How to Build a CMO Dashboard That Makes Sense
Marketing Mix Model
Marketing tutorials
Introduction to the Marketing Mix Model for Marketers
