When you have a popular website, blog, or social media account (TikTok and Pinterest included), you can continue referring people to products or services, just digitally and for money. And the beauty of the deal is that you do not have to deliver, develop, manufacture, or support anything. You don’t have to be an industry influencer either. All you need to do is get people to visit the advertiser’s website via your custom link.
If done correctly, this low-to-no-cost business effort can shift from a side hustle to a viable online income stream. According to Statista, the affiliate marketing sector is worth around $17 billion today and is projected to grow to USD 40 billion by 2030, which is huge. And to get a piece of that pie, you just need to choose the best niche for affiliate marketing which is both profitable and lucrative.
What is the best niche for affiliate marketing?
A broad niche includes smaller sub-niches and even tiny micro-niches. For example, a healthcare niche comprises fitness, weight loss, haircare, skincare, etc. And if you choose skin home remedies for women under 40, it is already a micro-niche. The choice of the niche (broad, sub-niche, or micro one) influences the number of visitors and conversion rate, as shown in the picture.
Let’s start with broad niches. In a TL;DR look, the best niches for affiliate marketing in 2025 are:
- Technology
- Finance
- Health and fitness
- Fashion and beauty
- Online education and Lifestyle
- Hobby
- Pet care
- Travel
- Home and kitchen
- Bed and bath
- Outdoor
- Sports
- Equipment
- Business
- Medical
- Legal
- Food and beverages
- Culinary
- Security and survival
- Non-profit and charity
This list is handy if you want to start your blog and are looking for ideas and inspiration for making money with affiliate marketing right away.
Choosing the most profitable niche for affiliate marketing: the top 20 options
1. Technology and electronics
People love getting the latest gadgets and discovering new useful apps. The passion for innovative products never fades, so they are always in high demand. As a result, the technology market is constantly growing. For example, the revenue for mobile apps alone is expected to reach over $673 billion by 2027. This, in turn, results in considerable profits for affiliate marketing partners as many tech companies offer good commissions. For instance, SaaS affiliate programs can have referral fees of up to $500 per sale, depending on the product price. Other high-paying micro-niches are VPN services and security software providers.
The tech niche includes a variety of different sub-categories, so there are a lot of options to choose from. Likely, you are interested in at least one of these topics and can consider promoting one tech product or another.
Sub-niches:
- Smart home devices – smart lighting, security systems, smoke and water leak sensors, smart air filters
- Gadgets and appliances – laptops, smartphones, smart watches, robotic vacuum cleaners, other electronics
- Gaming devices – Xbox consoles, VR sets, gaming laptops
- B2C software – antiviruses, VPNs, PC/Mac cleaning software; various mobile applications, such as fitness or language learning apps
- B2B software – cloud storage services, reporting automation solutions, CRM apps, other SaaS products
What you can do:
- Run a blog with SEO-optimized content
- Make videos about the latest technology trends
- Promote new products and explain how they work
- Share reviews on your website
- Recommend software on social media
Trending within the niche:
- Automation
- Artificial intelligence
- Smart devices
Market size: the information technology spending worldwide is about to pass the $5.26 trillion mark, as estimated by Gartner.
Average monthly revenue: $2,054.75, according to Diggity Marketing research (also used as an information source on monthly revenue for the other niches listed in this article).
Consider partnering with SaaS (software as a service) companies. This type of software is typically subscription-based, which means you can earn recurring commission as long as the customer recruited by you keeps paying for the SaaS product.
A hands-on example
You can earn a 25% commission with this affiliate marketing program from Coupler.io, which is a reporting automation and analytics tool often used by marketers. It automatically collects data from 60+ apps and lets users build self-updating reports and live dashboards. This solution will be useful to any professionals who need regular reporting: ad and marketing specialists, sales professionals, project managers, and people working in finance and ecommerce.
You are offered 25% of the first payment from a customer who signs up with your referral link. In addition, you get a 25% commission every time this customer renews their monthly/yearly subscription. On average, you should receive from $150 up to $500 per customer within a period of their stay with Coupler.io.
2. Finance and wealth-building
Everybody wants to be rich. Many people would like to earn on an investment, hate being in debt, and try to save for retirement, but not everyone knows how to do it right, so they are constantly looking for solutions. They can seek proper advice from trading services, popular financial newsletters, best investment apps, trending on-topic webinars, etc. And you don’t need to be Warren Buffet to publish content in the investment niche. Except for stock portfolios, there are also real estate, precious metals, peer-to-peer crypto loans, etc.
As for cryptocurrencies, with the rise of Web 3.0 and blockchain technologies, the Bitcoin ‘craze’ is far from over, so you can still be an early adopter and yield significant revenue from this niche.
Long story short, there’s a huge market for wealth-building products and financial services. If you combine a unique angle with hard work, success is guaranteed.
Sub-niches:
- Bank products – loans, saving accounts, bank cards
- Payment systems – Wise, PayPal, and others
- Personal finance – budgeting apps, expense tracking apps, financial education tools
- Insurance products – travel insurance, car insurance, home insurance
- Cryptocurrencies – wallets, cryptocurrency exchanges, NFTs
- Investing and trading – stock trading platforms, forex trading, investment apps
- Financial software – accounting platforms, FinTech solutions, financial services
Trending within the niche:
- Cryptocurrencies
- FinTech
Market size: the finance market size is estimated to be about $33539.52 billion in 2024.
Average monthly revenue: $7,610-$9,296
3. Health and Fitness
As well as being rich, everyone would like to be fit and healthy. And for that, people are ready to pay unhealthy amounts of money, which makes the niche lucrative and evergreen.
With more awareness of health issues, which even doubled during the coronavirus pandemic, people take action and buy expensive health-related products. Once the user tries out a product and likes it, they are sure to keep buying it again and again to maintain results.
Another thing to note here is that the global population is getting older. And an aging population has a high need for medical care and products, which leads to the growth of the medical market. Additionally, many people get obsessed with anti-aging activities, aiming to look younger and reverse aging. They keep trying different treatments and approaches.
In addition to aging, the population also gets fatter. Products helping people lose weight have great potential: consumers spend $60 billion each year in this category.
Closely connected to getting fitter are sports, fitness, gym at home, and yoga. From yoga mats, training sneakers, sports equipment, and energetic drinks, this niche offers good profit and genuinely passive income if you have the right approach to it or can find a unique angle.
Sub-niches:
- Nutrition – meal delivery services, healthy snacks, diet plans
- Weight loss – supplements, meal replacement shakes, fitness programs, calorie trackers
- Diet supplements – vitamins, superfoods, pre-workout supplements, immunity boosters
- Sports and fitness – training programs, sports equipment, apparel, workout apps, home gym
- Personal care – hygiene and beauty products, massagers, perfumes
- Alternative medicine – herbal teas and supplements, homeopathical products, acupuncture, ayurvedic healing products
- Anti-aging products – cosmetic products, detox programs, cosmetic surgery, health monitoring devices
- Mental health – professional counseling, stress-management programs, self-help apps, mindfulness apps
Trending within the niche:
- Organic products
- Online workouts
- Fitness trackers
- Mindfulness
- Vegetarian diets
- Eco-friendly products
Market size: the global healthcare market will reach $665.37 billion by 2028, according to Verified Market Research
Average monthly revenue: $1,678
4. Fashion and Beauty
“Oddly” enough, but regardless of the economic situation, beauty and fashion are the verticals that will always flourish. That’s because people want to look their best in any circumstances.
And with so many brands and products available, people need advice on what to buy and how to apply the products effectively. That creates an excellent opportunity for beauty bloggers and other affiliates to monetize their content by promoting their favorite brands. You can, for instance, start making YouTube videos featuring beauty tips, explain style trends, give advice on fashion products, etc.
This is also one of the niches where repeat purchases of popular products are guaranteed.
In addition, many fashion and beauty affiliate programs pay their affiliates handsome commission rates for every sale they trigger. To give you a heads-up, the global skincare market alone is expected to be worth nearly $190 billion by 2025, and the forecast for the cosmetics market is $750 billion by the same year. This is what makes the fashion and beauty niche so attractive for affiliate marketing.
Sub-niches:
- Luxury – designer items, high-end brand products, jewelry
- Street fashion – hoodies, sneakers, other urban-style clothes
- Accessories – glasses, handbags, watches
- Footwear – shoes, sports footwear, sneakers
- Style – shopping assistants, stylist services, fashion apps
- Sport – running shoes, sports t-shirts, swimwear, tourist clothes
- Plus-size fashion – clothes with big sizes, tailored sportswear
- Beauty products – skincare products, makeup and hair care products, fragrances
Trending within the niche:
- Fast fashion
- Instagram sells
- Sustainable fashion
Market size: the beauty market is expected to reach approximately $580 billion by 2027, according to a McKinsey report.
Average monthly revenue: $12,475
5. Online education and Lifestyle
Lifestyle is a massive niche in terms of sub-niches as all people want to improve their lifestyle and constantly look for ways to do so. This extensive domain includes many evergreen and seasonal sub-domains, like Education, Self-development, Productivity, Marriage, Pregnancy, Home Decor, Digital nomads, Van life, Tiny houses, Ecological products, Sustainable living, etc.
For example, there has never been a more significant demand for online education. When the coronavirus pandemic hit, self-isolated people began to bring the focus to education, seeking online opportunities. There are available online courses for any preference and interest, in different languages and levels of complexity.
Lifestyle and self-improvement blogs are also getting more popular nowadays. The niche also includes a myriad of online programs, courses, training, books, videos, etc., which help increase confidence and self-esteem, achieve goals, succeed in their career, overcome obstacles, etc.
Sub-niches:
- Productivity – time management apps, focused work services, communication courses
- Self-improvement – habit-building apps, mindfulness training, meditation
- Online education courses – MOOC platforms (Coursera, Udemy), courses from tech giants (Google)
- E-education for children – remote school education, private online tutoring, learning tools
- Language learning – platforms for finding tutors, spaced repetition mobile apps, AI speaking assistants, test preparation courses
- Professional education – tech and programming courses, design and creative skills, entrepreneurship
Trending within the niche:
- AI-driven education
- Microlearning
- Upskilling
- Productivity apps
- Remote work lifestyle
Market size: The online education market alone is forecasted to reach $53.13 billion by 2027.
Average monthly revenue: $15,551
6. Hobby
This niche is very diverse as it encompasses a wide range of things people are interested in, from creative pursuits to extreme sports and cooking.
This means you will need to pick a sub-niche and focus on something really specific. This opens great opportunities for micro-influencers. In this case, you don’t necessarily need millions of followers to earn well on affiliate programs. Why? Because when you work in a very narrow segment, you can build a small, but highly engaged and passionate audience, which can even outperform a big, but tepid following. People can be quite generous when it comes to their hobbies, so this niche is very promising.
The earnings will largely depend on how expensive a selected hobby is. You will likely find a lot of opportunities in every sub-niche. For example, if you choose composing music, you can promote specialized software and musical instruments along with education opportunities. Photography is also an attractive choice since equipment can be quite costly even for entry-level amateurs. But it also makes sense to give some thought to less obvious options as well.
For example, gardening is no more an extended hobby for the weekend or free time.
With the development of urban farming, this micro-niche grew in popularity. The commissions aren’t that huge but relatively decent to make this a profitable niche.
Sub-niches:
- Photography and Video – cameras, additional lenses, lighting equipment, editing software, education
- Video games – esports events, video games, gaming consoles and devices, gamer peripherals, mobile games
- DIY – model kits, paint kits, various art supplies
- Music and composing – recording equipment, musical instruments, specialized software
- Sports activities – bicycles and accessories, yoga classes, camping equipment
- Fishing – boats, phishing rods, reels, outdoor clothing, tents
- Board games – card games, board games, jigsaw puzzles
- Gardening – plants, garden equipment, mobile apps
Trending within the niche:
- Handmade projects
- Blogging
- Hi-tech products
Market size: the hobby market is expected to hit the $34,6 bn mark, according to Statista.
Average monthly revenue: $1,280
7. Pet care
Well, I’m a dog owner, so I know how much effort pet owners take to care for their furry friends. From food goodies for their pets to grooming services to bathing and travel accessories, not to mention play toys.
People also tend to spend money on medication, do as many surgeries as needed, and invest in rehabilitation to make their friends live longer.
You can offer these products and services like pet training or breed-specific programs to your site/channel visitors. People need them to train their small pets for potty and older dogs for security and obedience. If pets are your passion, you can design and sell your information products like e-books, tutorials, and online classes as an affiliate.
Sub-niches:
- Cat and dog food – wet and dry food, vitamins and supplements, treats
- Hygiene products – pet toilet litter, shampoos, toothpaste
- Smart devices – smart food dispensers, automatic toilets, remote-controlled toys (such as PetCube), GPS trackers, water dispensers
- Travel accessories – bags and transporters, leashes, harnesses, car seats
- Grooming – grooming services and tools, such as nail clippers and brushes
- Pet clothes – winter coats, boots, decorative clothes, address tags
- Medical services – vaccinations, check-ups, pet insurance, travel documents
- Pet sitting – pet hotels, dog walking, pet daycare
Trending within the niche:
- Pet wearables
- Adoption and rescue
- Pet training
Market size: according to Bloomberg, the pet care market size will reach almost $500 billion by 2030.
Average monthly revenue: $4,318.86
8. Travel
After facing hard times during the pandemic, the travel industry recovered and reestablished its place among the most profitable niches for affiliate marketing. It offers you numerous opportunities to promote various tourism-related services, both in luxury and economy segments.
The majority of the income for many travel bloggers comes from hotel reviews, flights, city tours, luggage, insurance, and clothing sub-niches. You can also consider partnering with agencies that offer vacation packages and hot deals. As airplane tickets and accommodation are typically rather expensive, this, in turn, means your affiliate partners can be generous if you help them close the deal.
Apart from classic beach vacations or sightseeing tours, you can explore such sub-niches as eco-friendly sustainable tourism and local travel, which is sometimes also called staycation travel. This niche is highly competitive, so it’s better to select a specific topic and audience to target, for example, traveling with pets or solo traveling.
Sub-niches:
- Airline services – booking tickets, ticket comparison services
- Hotels – accommodation booking, luxury stays
- Active tourism – extreme sports options, hiking apparel, camping equipment
- Luxury travel – five-star hotels, exclusive resorts, private tours
- Family travel – kid-friendly vacation packages, kid entertainment
Trending within the niche:
- Ecotourism
- Cultural tourism
- Digital nomadism
- Staycations
- Workations
Market size: according to Zion Market Research, the global travel market size has already hit the $11,39 trillion mark and is set to grow further.
Average monthly revenue: $13,847
9. Home and kitchen
People have always invested a lot of money in making their homes more comfortable, modern, and cozy. Be it renovation, refurnishing, or just decorating the house before the holidays – the opportunities for affiliate marketing are limitless. The advantages of this niche are a broad audience and stable demand, a high potential for recurring purchases, and a wide price range.
You can earn a handsome commission from promoting expensive products, such as kitchen appliances from premium brands or designer furniture. At the same time, if you work with more affordable products, you can engage more customers and have a decent earning from this as well. For the best results, focus on several main products.
In the home and kitchen field, you can partner with different sellers, from big electronics chains to niche shops producing designer items. Product reviews, top-10 product lists, comparisons, and buying guides are some of the most effective types of content for this niche. The best channels are visual platforms that let you present your products with appealing images and videos – Instagram, YouTube, and Pinterest. Using long-tail keywords is also a helpful strategy since people who are ready to make a purchase tend to use specific queries.
Sub-niches:
- Interior – curtains, carpets, chandeliers, mirrors
- Furniture – kitchen furniture sets, wardrobes, furniture for kids
- Kitchen appliances – coffee makers, microwaves, blenders
- Cookware – stainless steel cookware, knife sets, storage containers
- Smart home devices – smart vacuum cleaners, air filters, smart lightning, voice-activated assistants
Trending within the niche:
- Outdoor and garden
- Sustainable products
- Work-from-home furniture
Market size: The revenue generated in the Household Appliances market worldwide amounts to $0.67tn in 2024.
Average monthly revenue: $2,675
10. Bed and bath
Although this can be perceived as a part of the “home” category, Bed and Bath is a separate market niche with an impressive revenue growth rate. If you’ve ever renovated your bathroom, you know how costly the most essential things can be – which is good for you as an affiliate marketer since this translates into attractive commission rates.
Bed and bath products are closely connected to sleep health, wellness, and self-care. Tapping into these topics allows you to produce valuable and visually rich content for your audience. Video content is must must-have – reviews, unboxings, and product demonstrations right from the store can help you recruit some paying customers.
Don’t forget about gift guides and other seasonal content. Holidays such as Mother’s Day and Valentine’s Day are a great opportunity to offer fresh gift ideas to your subscribers. You can also write about warm blankets in winter and focus on lighter bedding options in summer. As for the bath part, think about content on self-care products, pampering routines, and relaxation techniques. As you can see, this niche offers plenty of directions to choose from – and just as many opportunities to earn.
Sub-niches:
- Mattresses – orthopedic mattresses, memory foam mattresses
- Bedding – sheets, duvets, blankets, pillowcases, ergonomic pillows
- Bath linen – towels, hand towels, bathrobes
- Bath accessories – shower curtains, bath furniture, towel racks
- Renovation – sinks, faucets, toilets, bathtubs
- Luxury – high-end bath accessories, silk linen
Trending within the niche:
- Sleep health
- Spa-like experiences
- Eco-friendly products
Market size: The Bed & Bath Linen Market size was estimated at $71.43 billion in 2024, and is expected to reach $99.14 billion by 2030.
Average monthly revenue: $5,468
11. Outdoor
Wellness, health, and eco-friendly lifestyle all remain hot topics – which, in turn, impacts the popularity of outdoor activities. They range from hiking and camping to cycling, yoga, or simply having a garden party with the grill menu.
To succeed in this particular niche, it’s better if you have a genuine personal interest in one or another outdoor activity and actually have some knowledge to share. If this is not the case, it can be difficult to create high-converting content. The reason for this is that people looking for tips or recommendations in this area typically value authentic and experience-based information. For instance, if they want to buy some hiking gear, they will listen to someone who already tried out this and that and can share their experience first-hand.
For the outdoor affiliate niche, you can create various tutorials, video reviews, safety checklists, trip planning guides, top-10 tools articles, and “how-to” guides.
Sub-niches:
- Equipment – camping gear, hiking gear, climbing ammunition, helmets
- Backpacks – tactical, for fishing and hunting
- Camping – tents, sleeping bags, camping stoves and furniture
- Cooking – portable grills, campfire cookware
- Sports – biking, climbing, snow sports, water sports
- Clothes – outdoor clothing, specialized footwear
Trending within the niche:
- Smart outdoor tech
- Luxury camping
- Van life and mobile living
Market size: the revenue generated in the Outdoor Equipment market worldwide is around $26.3 billion.
Average monthly revenue: $3,126.42
12. Sports
It’s difficult to overestimate the ubiquity and importance of sports. While some people exercise to stay fit, others want to build muscles or just play football for fun. And even those who don’t really do anything readily put the gym on their New Year’s resolutions list. Sport is an important part of an active lifestyle, and this market is actively growing.
One of the current trends in this niche is the growing popularity of wearables. Fitness trackers and smartwatches are becoming commonplace, while some new items, such as smart rings, enter the scene. Another trend is home gyms – after the pandemic, people are more enthusiastic about having a place to exercise at home. Various fitness apps and online workout platforms democratize access to sports and help people reach their goals. All of the above creates ample opportunities for producing high-value content and promoting various products.
Sub-niches:
- Apparel – workout clothes, compression wear, swimwear
- Footwear – running shoes, hiking boots
- Nutrition – supplements, protein powders
- Gym equipment – stationary bikes, dumbbells, rowing machines
- Fitness – fit balls, mats, clothes, fitness dumbbells
- Sports equipment – golf clubs, cycling helmets, punching bags, snowboards
Trending within the niche:
- Wearables
- On-demand workout platforms
- Home gyms
- E-sports
Market size: the industry revenues surpass $2.65 trillion
Average monthly revenue: $2,946.23
13. Equipment
This niche is rather wide since pretty much any area requires equipment of one kind or another. Whether you want to focus on camping equipment or professional video cameras, the choice is yours. What unites all these diverse items into one category is their highly practical use and, quite often, a high price.
From the content perspective, you can prepare buying guides, product reviews, as well as posts with tips on equipment maintenance. One more direction to cover is safety and injury protection. For best results, you will need to select a specific sub-niche and center your efforts among 2-3 types of products. This will help you establish your expertise on a specific topic and attract an engaged audience.
Sub-niches:
- Office – standing desks, printers, office chairs
- Automotive – diagnostic tools, car lifts, various equipment
- Home – drills, saws, lawnmowers
- Camping – sleeping bags, hiking gear
- Gym equipment – leg press machines, bench press stations
- Videography – professional cameras, camera lenses, monitors
Trending within the niche:
- Smart equipment
- Internet of things
- Sustainability
Market size: The fitness equipment niche alone, by estimation, has already reached $34.92 billion and is projected to hit the $44.02 billion mark by 2029.
Average monthly revenue: $3,713
14. Business
Running a successful business is a complex process, so it requires a wide range of services, tools, and solutions. Within this niche, you can direct your attention to anything that helps companies be more efficient and successful, from project management tools to office furniture and corporate travel. It’s easier to work with this niche if you already have access to the relevant audience. This can be your current and former coworkers, clients, and vendors on social media platforms. It’s better to promote products in connection with your personal experiences and wrap recommendations into real-life stories.
This affiliate marketing niche provides opportunities for long-term partnerships and can help you generate recurring revenue, especially if you promote SaaS tools. Many digital products for businesses are subscription-based, so you can earn a commission from each payment. As for the content formats, you can use case studies, success stories, and tool comparisons.
Sub-niches:
- Productivity tools – product management solutions
- Business travel – plane tickets, conference rooms, car rental
- Ecommerce – inventory management software, educational courses
- Accounting – payroll services, tax audits, accounting software
- Legal – contract management, compliance tools
- Office equipment – laptops, furniture, stationery
- Education – management training, business workshops
Trending within the niche:
- Martech
- FinTech
- Remote collaboration
Market size: the business travel sub-niche alone is projected to surpass the $2 trillion mark in terms of spending by 2028.
Average monthly revenue: $3,679
15. Medical
This is yet another incredibly diverse niche with many opportunities for affiliate marketing collaboration. With a commission rate of up to 60%, affiliate programs vary from aromatherapy kits and anti-snoring devices to dental services and programs for quitting smoking, not to forget about “hardcore” medical institutions, such as clinics and pharmacies.
Many clinics are pretty enthusiastic about collaborating with bloggers and micro-influencers, even if health and medicine are not their main focus. You may need to be ready to come over on-site and prepare some video and photo content sharing your experience about the visit. Apart from referral earnings, you can get free checkups as an additional bonus.
Needless to say, the medical niche is not all about health issueas or deseases. You can focus on promoting preventive health screenings, vitamins and other supplemtnts, and mental health balance solutions.
Sub-niches:
- Clinics – regular checkups, special offers, various services
- Medication – online pharmacies, delivery services
- Supplements – vitamins, probiotics, immunity boosters
- Medical devices – blood pressure monitors, glucose meters, oximeters
- Mental health – counseling, online consultations, mobile apps
- Nutrition – weight management programs, dedicated apps
Trending within the niche:
- Telemedicine
- At-home test kits
- Subscription-based services
Market size: the global pharmaceutical market size is expected to shift from $1,501.90 billion in 2023 to $2,717.72 billion by 2033.
Average monthly revenue: $4,591
16. Legal
Legal services are vital both for businesses and individuals. In this niche, you can earn, on average, a 30% commission for each sale made via your affiliate link. Many companies offer a special discount to your customers and also provide you with content assets and informational resources to make it easier for you to promote their services.
One of the most influential trends is the development of online legal services. This can include personal face-to-face consultations, as well as a variety of other tools. For example, legal document templates, contracts, lease agreements, online will checks, and e-signature tools. Some services, such as identity theft protection, are typically offered on a subscription basis, which will bring you recurring income.
The advantages of this niche are good profitability and a broad target audience – after all, everyone needs legal services at one or another stage of their life and career. Finding a trusted lawyer or a reputable law firm to handle this can sometimes be a challenge, so people can be open to recommendations and reading success stories.
Sub-niches:
- Online services – online consultations, document preparation, lawyer-matching services
- Business – company registration, filing reports, compliance management
- Legal consultations – personal injury, family law, inheritance
- Identity theft protection – credit monitoring, fraud detection, legal assistance
- Digital tools – e-signature software, document generation, AI-based reviews
Trending within the niche:
- Document automation
- Identity theft protection
- AI-based tools
Market size: the legal services market is projected to reach around $1,486.24 billion by 2033
Average monthly revenue: $4,149
17. Food and beverages
The food and beverage market generates about 10% of the world’s GDP, which highlights its scale and high demand. This niche is considered to be one of the best ones for people who are just starting out with affiliate marketing. The audience in this niche is rather responsive, so it’s relatively easy to secure consistent sales. For the best result, it is recommended to join several affiliate programs to diversify. However, you should focus on just several products within those programs.
Commissions in this niche mostly range within 5-50% and depend on how expensive the promoted product or service is. From monthly wine subscriptions and farm meat deliveries to ethnic food gift boxes, the choice is wide, and the opportunities are out there.
Sub-niches:
- Grocery delivery services – speedy delivery, office delivery
- Meal delivery services – ready meals from restaurants, desserts
- Meal kits subscriptions – fitness kits delivery, business lunches
- Specialties – gourmet cheese, wine, delicacies
- Vegan – healthy snacks, meat substitutes, milk substitutes
- Organic – superfoods, farm foods, sugar-free products
- Food boxes – snack boxes, specialty subscriptions, fruit gift boxes, gift baskets
Trending within the niche:
- Organic food
- Subscriptions
- Personalized diets
Market size: the food and beverages global market size is projected to reach $7,464.2 billion by 2027.
Average monthly revenue: 4,038.67
18. Culinary
Cooking is a popular hobby and a service that is always in high demand. This makes it a promising niche for affiliate marketing. You can run a cooking blog, share your dining experiences, and promote a wide variety of products and related services. From spice kits and cake decoration classes to fitness meal subscriptions that bring low-carb meals to your doorstep every morning – there’s a lot to explore, and many affiliate programs can offer you rather attractive commission rates.
One of the undoubted benefits of this niche is that the audience is highly engaged and active: everyone is looking for fresh interesting recipes, a new great place to eat out with friends, or ideas for their healthy diet. If you strike the right cord, high engagement will turn into good conversion rates.
Sub-niches:
- Appliances – mixers, blenders, air grills, cookware sets
- Staples – ingredient kits, grocery delivery services, specialties
- Education – online culinary classes, professional certifications
- Alcohol – cocktail kits, craft beer clubs, accessories
- Culinary tourism – food tours, dining experiences, ethnic cuisines
Trending within the niche:
- Zero-waste cooking
- At-home cooking
- Organic ingredients
Market size: The revenue for this niche is sometimes calculated together with the earnings of the food niche in general. However, here are some appetizing numbers: the global culinary tourism market passed the $11,525.7 mln benchmark and is projected to grow further at an impressive 19.7% rate.
Average monthly revenue: $3,324
Bonus affiliate marketing niche ideas
19. Security and Survival
Just several years ago, climate change impacts could seem like a thing of a distant future. By now, the repercussions are felt all around the globe – with hurricanes, floods, and abnormal temperatures affecting countries one after another. In the wake of such events, people are concerned with safety and survival even more than before. They feel the need to be prepared for emergencies, extreme weather, possible power outages, and for providing basic medical help to other people. In this niche, you can promote everything from hunting gear to a prepper backpack and freeze-dried food.
Another sub-niche here is home security. Homeowners have always cared about their houses, and now many are starting to invest in advanced technologies. Here, you can focus on home security systems, outdoor and indoor cameras, alarm systems, movement detectors, and security firms.
Sub-niches:
- Survival – first aid training, first aid kits, medical items
- Security – alarm systems, home insurance, security providers
- Emergencies – canned food, power generators, compasses, portable water filters
- Outdoor activity – safety for outdoor activities, phishing, and hunting
- Self-defense – training, tactical gear, stun guns, personal alarms
Trending within the niche:
- Off-grid living
- Smart home security
- Survival skills
Market size: the market size for survival tools alone is projected to grow from $1.5 billion to $2.7 billion by 2032.
Average monthly revenue: $3,813
20. Non-Profit&Charity
Speaking about lucrative niches for affiliate marketing, the non-profit and charity sector doesn’t spring immediately to mind.
The phrase “non-profit” is a bit of a red flag to anyone hoping to earn big commissions. But in reality, non-profit organizations and charities operate massive amounts of money.
You can take part by spreading the word about various initiatives, mobile applications, and events. Apart from getting a commission, you can enjoy the warm feeling of knowing your efforts are helping to support a good cause.
Sub-niches:
- Environmental projects – climate change mitigation, animal conservation, sustainability
- Animal welfare – animal rights, pet adoption, founding research
- Child welfare – health care access, education, scholarships
- Religious charities – humanitarian aid, disaster relief
Trending within the niche:
- Crowdfunding
- Subscription-based donations
- Corporate sustainability initiatives
Market size: Globally, charities and non-profits are expected to be worth more than $400 billion by 2030.
The best niche ideas for affiliate marketing – FAQs
What is an affiliate marketing niche?
Unless you’re Amazon or eBay, it would be wise to focus your affiliate marketing efforts on something specific. It means that it’s a good idea to tailor your blog or website to a limited number of topics. Can you imagine the reaction of your subscribers who expect to get another portion of free printables with preschool activities for their toddlers, and you send a newsletter explaining what blockchain is?
Well, you might be passionate about both topics, but that won’t probably be the case for most of your readers. Too much diversity on a blog can make your readers feel they are in the wrong place. But you don’t need to change your preference; just consider creating two separate websites for both topics.
So, a “niche”, a specialized segment of the market, in affiliate marketing implies that you promote a narrow group of affiliate products through specific customers. Specific means those who share identical characteristics, have the exact needs, preferences, and demographics, and are ready to pay an equal price.
Why choose a specific niche for affiliate marketing?
There are several reasons why getting focused on a specific niche, both a macro-niche and a micro-niche, is a good idea. Even more, it’s a key to making money in the affiliate marketing business.
- Well-defined target audience
You can’t chase all customers in the world and be successful. Working with a specific niche helps you better define your audience, their demographics, geography, interests, preferences, and buying habits. The more segmented and learned your audience is, the better chances you’ll turn your visitors into loyal customers.
- Strategy and planning
Affiliate marketing can turn into a full-time business that generates decent profit and therefore requires strategic planning. If you work with a specific niche, you don’t need to brainstorm a new topic every time. You can create a content plan aligned with your strategic goal and follow it.
- Better SEO
The Internet has always been busy and noisy. People practically never step off the first page in Google search results. That’s why you need to make sure that your website can be easily found on that first page. It’s possible with a solid strategy and SEO content plan.
For example, If you publish an article on your geek blog about data integration tools, Google will rank it high within a few days because your blog is a subject matter blog. And oppositely, if I post an article ‘outside’ this blog’s niche, for example, top anti-aging skincare products, then forget about traffic from Google. Google knows that your blog is not an authority in skincare. Getting organic traffic from Google is easier when it is clear to Google and the visitors what your website is about. Target traffic, in return, increases your earnings.
Besides, doing SEO on micro-niche blogs takes less effort, time, and money and can easily earn your page and domain authority.
- Authenticity and expertise
It is impossible to be an expert in everything. Customers, particularly those willing to pay for a product or service, want to read and follow field experts. Every blog post you write around your niche increases the authority within your niche and takes your work to the next level. You can charge more because of your expertise.
Plus, knowing the niche well and being known, you can collaborate with other experts or influencers and increase the range of your product or services.
So, in a nutshell, choose a niche and stick to it.
How to choose the best niche for affiliate marketing?
Choosing the best and most profitable affiliate marketing niche is the challenge faced by almost all newbies. And if you plan to make money through affiliate marketing, it is a long-term and strategic decision. So think well before choosing. Here are the tips to guide you in your thinking process.
- Know your interests. When choosing a niche, get into something you’re enthusiastic about. It’s not wise to jump into a deep end for some trending niche and fail in a month because the product sucks. Do you remember Confucius?
Choose a job you love, and you’ll never have to work a day in your life.
Besides, writing about things you are excited about will make you sound genuine and help you earn expertise in the field. So, before finalizing your niche decision, ensure you have a certain passion for something and that you are good at it.
- Follow other people’s interests. Do not search for a unicorn in the affiliate marketing niche, and do not try to reinvent the wheel. Better learn the latest buzz and research where the trending topics intersect with your interests or expertise. Usually, social media, an authority site, or an industry blog post discussing the latest trend are good sources of inspiration. For example, Amazon can give you all the information you need to find out what is selling and quickly determine a niche’s profitability.
- Search where the money is. The best niche for affiliate marketing also has to be profitable, unless what all this fuss is about? If you find a niche with many appeals, check that it has high-paying offers. Also, consider dealing with evergreen verticals that do well even in times of recession.
- Evaluate the competition. If the niche seems money-making for you, there is a big chance others think the same. Investigate the competition to understand if you can generate enough revenue for yourself.
- Choose a microniche(-s). Consider defining not only a niche but a micro-niche. It will help your positioning and product selection. Also, working with a micro-niche will increase your chance of being found on search engines.
For example:
- Weightloss is a broad niche. However, Benefits of Paleo diet for treating thyroid disorders is a micro-niche.
- Makeup is a broad niche, but Makeup for mature dark skin is a micro-niche.
- Yoga is a wide niche, but Fly yoga classes in London is a micro-niche.
Tools such as Google Trends can come in handy for finding a micro-niche topic.
- Consider how much time and effort you’re prepared to commit to this new venture. Will you only create PPC campaigns with an affiliate link, or will you also work with social media? Will you run an affiliate marketing website or a blog? Are you going to collect all your visitors’ email addresses and send newsletters? Answer these questions before getting your head into your chosen affiliate marketing niche, and it will be clear for you if the game is worth the candle.
- Don’t focus all your efforts on one product. Selling one product through affiliate marketing usually doesn’t end up in much profit, no matter how viral it is in the market. Working with multiple products is something like being on the safe side. If visitors coming to your affiliate resource are not interested in one product, they might get interested in other related products. Besides, if one product is not showing promising results, you may switch to other products. As per Alchemy by Rory Sutherland, maths rules do not quite work here. It’s easier to make $100 from 10 affiliate products than – $1,000 from 1.
To recap, consider the three Ps for choosing an attractive affiliate marketing niche: passion, potential, and profit. Keep in mind that there is no such thing as a perfect niche for everyone.
Have I chosen the top niche for affiliate marketing?
The answer to this question depends on what you are enthusiastic about and how much time and effort you are willing to dedicate. In short, the best niche for you is the one that generates a good profit and is also aligned with your interests, which will help you succeed. You should also keep in mind that it’s best to work within a more narrow sub-niche. It lets you position yourself as an expert and make your recommendations more persuasive and effective.
If you pick a lucrative niche, are aware of the right keywords, and are prepared to work hard, your niche affiliate marketing effort will succeed. If you want to earn high commissions, always look for new angles and products to promote. The number of affiliate marketing niches is almost uncountable, and the number of micro-niches is limitless. This article listed the most profitable affiliate marketing niches, and we hope it will help you find yours.
