Dashthis is a popular reporting solution for small businesses and marketing agencies, allowing users to build an all-in-one reporting hub. This platform supports popular marketing services, including HubSpot, CallRail, Google Ads, and LinkedIn Ads, offering direct integration and fast data retrieval.
At the same time, Dashthis offers fewer connectors than most of its competitors. It also imposes restrictions on the dashboard number for each subscription plan, which might be challenging for some teams. Therefore, we present 5 appealing Dashthis alternatives, with detailed descriptions provided in this article.
Comparing popular Dashthis competitors
This table contains a brief overview of each Dashthis alternative solution. It also highlights the core differences between the tools. We hope it helps you focus on the services that best align with your reporting needs.
| Feature | Coupler.io | Whatagraph | Agencyanalytics | Adriel | Klipfolio | Dashthis |
|---|---|---|---|---|---|---|
| Free trial | ? | ? | ? | ? | ? | ? |
| All data sources in all plans | ? | ? | ? | ? | Most major sources are available in all plans | ? |
| Data union from multiple sources | ? | ? | ? | ? | ? | ? |
| Data transformation | Data aggregation Column management Data blending Filter Sort Custom calculations | Data aggregation Data blending Custom calculations | Data aggregation Custom calculations | Data aggregation Data blending Custom calculations | Data aggregation Data modeling Data blending | Data aggregation Data blending |
| Data export to external tools | BI tools Spreadsheets Databases | ? | ? | ? | ? | Limited: PDF and CSV only |
| Min. refresh frequency | Every 15 min | Every 30 minutes | Every 30 minutes | Real-time | Every minute | Every day |
| Dashboard templates | 100+ | 40+ | 40+ | 40+ | 100+ | 40+ |
| AI capabilities | AI insights MCP server | AI summary Chatbot | AI summary AI insights | AI interface with natural language queries | ? | ? |
| Quality of support (G2 review) | 4.8/5 | 4.5/5 | 4.7/5 | 4.6/5 | 4.5/5 | 4.7/5 |
| Pricing starts at | $24/month | ?ustom | Plans start at $59 | Custom | Plans start at $80 | Plans start at $42 |
Best Dashthis alternatives
Coupler.io
One of the popular and effective alternatives to Dashthis is Coupler.io, an automation reporting platform. This solution is not only a marketing assistant in analysis, but it can be used for financial reporting, sales funnel evaluation, SEO results check, and so on.
This reporting and data analytics tool allows you to create mono-source and multi-source dashboards, depending on your reporting needs. For the latter case, Coupler.io collects data from your preferred marketing services in a single space and blends it.
Filtering, sorting, column management, and custom calculations are there to transform your raw data into interactive dashboards. As an alternative to tailor-made reports, you can select a dataset or dashboard template designed by Coupler.io.
Another helpful option to simplify your reporting is to use a scheduling feature. Simply set the refresh interval – from one month to 15 minutes – to keep your dashboards up-to-date. That way, all your stakeholders will always observe the most current data.
Coupler.io pros
- Intuitive interface: Collect, transform, and load data with a no-code approach following the embedded on-screen tips. You can build dashboards and elaborate on datasets without programming, making this tool an attractive option for both tech and non-tech experts.
- Data management: Take advantage of the powerful data blending feature to combine data from multiple sources. Use other transformation features (filtering, sorting, and column management) to clean up the datasets and make them analysis-ready. Check out what it looks like in this interactive form
- Pre-configured templates: Select the reporting samples available in the Coupler.io template library. The entire setup process shouldn’t take more than 5 minutes since all the instructions and tips are provided inside the template. These dashboard templates can either be used inside the Coupler.io interface or in popular BI tools and spreadsheets.
- AI insights: Coupler.io offers an AI-powered feature that can summarize your dashboard and provide suggestions on what KPIs you should consider.
- Scheduled data refresh: Select the report update frequency with intervals of up to 15 minutes. Make sure your KPI values are displayed at a near-real-time pace.
- Budget-wise plans: Find the subscription type that aligns with your budget and offers all the reporting features you need.
- Outstanding support: Address Coupler.io support to get help with the integration setup or dashboard creation. Our support team has constantly been rated as efficient, fast, and friendly, with a 4.8 out of 5 customer satisfaction score on G2.
Coupler.io cons
- Limited number of destinations: At the moment, Coupler.io supports only 11 data destinations.
- Refresh intervals availability: The shortest interval for scheduled updates is available only with the Business plan.
- 7-day trial: Coupler.io offers only a one-week trial period, which might not be sufficient for some companies to evaluate the tool.
Coupler.io pricing
Coupler.io offers five subscription plans, each of which offers full access to all pre-built source and destination connectors.
| Users | Data refresh interval | Data volume | Starting price | |
| Free | 1 | Manual | 100 rows/run | $0/mo |
| Personal | 1 | Daily | Unlimited | $24/mo |
| Professional | 5 | Daily | Unlimited | $49/mo |
| Team | 10 | Hourly | Unlimited | $99/mo |
| Business | Unlimited | 15 minutes | Unlimited | $299/mo |
There is also an Enterprise plan that comes at a custom cost and is designed for each business individually to match your specific reporting requirements.
Coupler.io integrations
With Coupler.io, you can extract data from 60+ data sources without programming. Below are the categories of tools from which you can import data for reporting with pre-built connectors:
- CRM (HubSpot, Salesforce, etc.)
- eCommerce (Shopify, WooCommerce, etc.)
- Email (MailChimp, Klaviyo, etc.)
- Files & tables (Airtable, Google Drive, etc.)
- Finance & accounting (QuickBooks, Xero, Stripe)
- Marketing (Instagram Ads, Google Ads, etc.)
- PPC (Facebook Ads, LinkedIn Ads, etc.)
- Project management (Slack, Google Calendar, etc.)
- Sales (Pipedrive, Salesforce, etc.)
- Social media (Instagram Insights, LinkedIn Company Pages, etc.)
- Survey (Typeform)
- Time Tracking (Jira, Clockify, etc.)
At the same time, Coupler.io can load data to over 10 destinations categorized in groups:
- BI tools (Tableau, Power BI, Looker Studio, Qlik, monday.com)
- Spreadsheets (Microsoft Excel, Google Sheets)
- Data warehouses (BigQuery, Amazon Redshift, PostgreSQL)
- JSON
Coupler.io summary
Coupler.io is a suitable Dashthis alternative for marketing, sales, and other departments. It enables non-tech professionals to depend less on IT departments and create interactive dashboards by themselves in just minutes. A vast library of dashboard templates, along with an AI assistant embedded, further facilitates the process – just connect data sources to gain immediate insights.
| Feature | Coupler.io | Dashthis |
| Free trial | ? | ? |
| All data sources in all plans | ? | ? |
| Data union from multiple sources | ? | ? |
| Data transformation | Data aggregation Column management Data blending Filter Sort Custom calculations | Data aggregation Data blending |
| Data export to external tools | BI tools Spreadsheets Databases | ? |
| Min. refresh frequency | Every 15 min | Every day |
| Dashboard templates | 100+ | 40+ |
| AI capabilities | AI insights MCP server | No |
| Quality of support (G2 review) | 4.8/5 | 4.7/5 |
| Pricing starts at | $24/month | Plans start at $42 |
Whatagraph
Whatagraph is a marketing reporting platform that, similar to Dashthis, primarily targets marketing agencies and in-house teams. This tool also offers powerful scheduling options to regularly supply reports with fresh data.
Whatagraph provides centralized performance monitoring and marketing analytics based on data from various channels (social media, search engines, etc.). That way, marketers can obtain an all-in-one view of the campaign progress and share it easily with clients.
Whatagraph pros
- Data blending: Whatagraph pulls data from various sources and allows users to merge it in a unified space to gain a holistic overview of marketing performance.
- Custom reports: This platform allows users to create dashboards that meet their reporting needs by adding custom widgets and calculations.
- Reporting sharing: Whatagraph lets you share reports with your clients, team members, and stakeholders in several clicks, with the possibility of pre-scheduled automated sharing.
- Multi-client management: Marketing agencies that deal with multiple clients can create an individual workspace with the corresponding reports for each client.
Whatagraph cons
- High costs: Small agencies may struggle to afford Whatagraph since the costs are slightly higher than competitors, and no free trial is available.
- Small number of pre-built connectors: Compared to AgencyAnalytics, Whatagraph has fewer connectors to marketing data sources.
- No mobile version: Whatagraph doesn’t offer mobile-friendly reporting options.
Whatagraph pricing
This platform doesn’t have pre-established pricing plans. Whatagraph authorities prefer to create tailor-made pricing for each business instead. Thus, the cost is custom for each marketing agency and usually depends on the number of features selected for reporting. To discover the Whatagraph cost for your particular case, feel free to submit a request on their official website.
Whatagraph integrations
This platform has 55+ direct integrations with popular data sources for marketers, such as Amazon Advertising, Facebook, Spotify Ads, Shopify, HubSpot, and many others.
It’s possible to create custom APIs with no coding to sources that don’t have pre-built connectors yet.
Whatagraph summary
Whatagraph is a holistic marketing analytics platform that is mainly used by marketing agencies and teams. It allows for handling multiple client accounts by creating a separate workspace for each.
The Whatagraph costs are defined manually for each agency and depend on the features included, reporting capabilities, number of dashboards, and other factors. In some cases, the price may be too high and not affordable for smaller marketing agencies.
| Feature | Whatagraph | Coupler.io | Dashthis |
| Free trial | ? | ? | ? |
| All data sources in all plans | ? | ? | ? |
| Data union from multiple sources | ? | ? | ? |
| Data transformation | Data aggregation Data blending Custom calculations | Data aggregation Column management Data blending Filter Sort Custom calculations | Data aggregation Data blending |
| Data export to external tools | ? | BI tools Spreadsheets Databases | ? |
| Min. refresh frequency | Every 30 minutes | Every 15 min | Every day |
| Dashboard templates | 40+ | 100+ | 40+ |
| AI capabilities | AI summary Chatbot | AI insights MCP server | No |
| Quality of support (G2 review) | 4.5/5 | 4.8/5 | 4.7/5 |
| Pricing starts at | ?ustom | $24/month | Plans start at $42 |
AgencyAnalytics
Like Dashthis, AgencyAnalytics also focuses on marketing professionals as target users, especially marketing agencies. It mainly employs a no-code approach to data extraction and dashboard layout design, which makes it extremely convenient for non-tech professionals.
Apart from data visualization functionality, AgencyAnalytics includes a set of SEO tools to facilitate the day-to-day work of marketing agencies. These solutions are designed to monitor backlinks, track competitors’ activities, perform technical SEO audits, and perform other useful operations dedicated to website optimization.
Compared to Dashthis, AgencyAnalytics offers connectors to a greater variety of marketing tools: 70+ instead of 30+.
Explore AgencyAnalytics alternatives in our blog post.
AgencyAnalytics pros
- Custom and template-based dashboards: You can either select a reporting template from the AgencyAnalytics library or create a custom one that meets your agency’s approach to marketing analysis.
- Branded style: It’s possible to create branded reports that exactly match your company’s style and contain your logo.
- Client & staff management: AgencyAnalytics offers dedicated accounts for team members and clients with appropriate permissions.
- SEO tools: The AgencyAnalytics suite contains built-in services for SET and website analytics.
AgencyAnalytics cons
- Limited data manipulation: Many users highlight that AgencyAnalytics sometimes lacks sophisticated data transformation and management features.
- High cost: This tool is slightly more expensive compared to other similar solutions on the market.
- Keyword shortage: Those who actively use keyword analysis for SEO activities often mention that the cheapest plan has a very low number of keyword requests available.
AgencyAnalytics pricing
Please find details on the AgencyAnalytics pricing plan in the table below.
| Pricing plan | Starting price | Custom dashboards | AI summary | Trend forecasting | Custom metrics |
| Launch | $59/month | 1 | No | No | No |
| Grow | $139/month | Unlimited | Yes | No | Yes |
| Perform | $349/month | Unlimited | Yes | Yes | Yes |
AgencyAnalytics integrations
This reporting and analytics solution provides pre-configured connectors to 80+ popular sources for various marketing activities, including CRM systems, social media platforms, SEO tools, eCommerce platforms, and many others.
AgencyAnalytics summary
AgencyAnalytics could be a very good choice for those marketing agencies that combine reporting activities with SEO analysis. However, this tool lacks sophisticated data transformation features necessary for advanced reporting. Nonetheless, AgencyAnalytics appears to be more competitive than Dashthis, as it offers more pre-built connectors to marketing tools.
| Feature | Agencyanalytics | Coupler.io | Dashthis |
| Free trial | ? | ? | ? |
| All data sources in all plans | ? | ? | ? |
| Data union from multiple sources | ? | ? | ? |
| Data transformation | Data aggregation Custom calculations | Data aggregation Column management Data blending Filter Sort Custom calculations | Data aggregation Data blending |
| Data export to external tools | ? | BI tools Spreadsheets Databases | ? |
| Min. refresh frequency | Every 30 minutes | Every 15 min | Every day |
| Dashboard templates | 40+ | 100+ | 40+ |
| AI capabilities | AI summary AI insights | AI insights MCP server | No |
| Quality of support (G2 review) | 4.7/5 | 4.8/5 | 4.7/5 |
| Pricing starts at | Plans start at $59 | $24/month | Plans start at $42 |
Adriel
Adriel is a digital analytics software that helps companies from various industries aggregate data across platforms and transform it into clear-view reports. Given that this tool comprises hundreds of connectors, it’s used not only by marketers but also by analytics teams across industries.
Adriel is known for its intuitive interface that assists marketers with both dashboard creation and trend discovery. Based on the insights obtained from cross-channel data and storytelling visuals, it promotes optimal decisions at the company-wide level.
Adriel pros
- Library of connectors: Compared to Dashthis, Adriel offers many more pre-configured connectors to data sources.
- Notifications: This platform allows users to set up automatic notifications once marketing goals are achieved or when a significant drop in metrics occurs.
- Data transformations: Adriel includes many options for elaborating on data, including blending information from various sources, filtering, mapping, and others.
- White-label reports: Marketers can freely adapt reports to match their branded style and add custom visuals to gain a transparent view of data.
Adriel cons
- No API connections: Adriel does not currently allow users to configure custom API sources.
- No automated dashboard sharing: The reports can be shared occasionally on demand, but there is no option to extract and send them on schedule to stakeholders.
- High costs: The pricing might be relatively high for small or early-stage companies.
Adriel pricing
Adriel offers three plans: Team, Enterprise, and Agency. They differ in terms of features, support options, and onboarding experience. However, these plans have no predefined price – it’s discussed individually with the Adriel sales team.
Adriel integrations
The platform offers over 650 pre-configured connections to tools for advertising, analytics, ecommerce, SEO, email, social media, and other purposes. Along with supporting world-renowned systems, Adriel provides support for niche solutions. For instance, it has connectors to not very popular but efficient tools, such as ExtremeReach and Waze Ads for advertising, Mailworx and Mandrill for email management, and so on.
Adriel summary
One of Adriel’s notable advantages is its number of no-code connectors. However, the prices are unclear and need to be clarified with the Adrial sales team. Moreover, there is no free plan, only a guided free trial, which might put some pressure on buying the tool immediately.
| Feature | Adriel | Coupler.io | Dashthis |
| Free trial | ? | ? | ? |
| All data sources in all plans | ? | ? | ? |
| Data union from multiple sources | ? | ? | ? |
| Data transformation | Data aggregation Data blending Custom calculations | Data aggregation Column management Data blending Filter Sort Custom calculations | Data aggregation Data blending |
| Data export to external tools | ? | BI toolsSpreadsheetsDatabases | ? |
| Min. refresh frequency | Real-time | Every 15 min | Every day |
| Dashboard templates | 40+ | 100+ | 40+ |
| AI capabilities | AI interface with natural language queries | AI insights MCP server | No |
| Quality of support (G2 review) | 4.6/5 | 4.8/5 | 4.7/5 |
| Pricing starts at | Custom | $24/month | Plans start at $42 |
Klipfolio
Klipfolio offers two principal reporting and data analysis solutions: Klips and PowerMetrics. The latter mainly targets enterprises and large companies. This article focuses on the Klips data analytics platform, which facilitates data extraction and blending from multiple sources.
With Klipfolio’s Klips, users can collect data, organize it on the visual interactive dashboards, and monitor metrics in real time. Before bringing data into reports, users can also use Excel-like formulas to perform calculations on data, make transformations, and carry out other manipulations.
Klipfolio pros
- Multiple transformations: Klipfolio contains an extensive library of transformation functions, including filtering, grouping, aggregating, and sorting.
- 30+ chart types: Users can create highly customizable dashboards with drag-and-drop functionality to position charts and graphs (pie charts, maps, gauges, and many others) on the canvas.
- Customized onboarding: Klipfolio specialists can develop a personalized plan for each business to grant a smooth training and onboarding experience to acquaint your team with the tool’s functionality.
- Extensive reporting template library: There are 90+ dashboard examples for any business needs.
Klipfolio cons
- Statistical knowledge is needed: To be able to use Excel-like calculations, it’s recommended that one possess some knowledge of mathematics and statistics to use them correctly.
- Programming skills are required: Coding is expected when there is a need to update custom API connections.
- Steep learning curve: It might take some time to learn how to parse data properly and blend information from various sources to make it appear correctly on the dashboard canvas.
Klipfolio pricing
Klipfolio’s Klips offer two pricing strategies for businesses and digital marketing agencies. The major difference between them is that the plans for agencies consider the number of clients as one of the decisive pricing factors, and usually cost more.
In the table below, find the details on pricing plans for business and marketing agencies.
| Starting price | Dashboards/Clients (for agencies) | Scheduled reports | Custom onboarding | |
| For businesses | ||||
| Base | $80/mo | 3 | No | No |
| Grow | $170/mo | 10 | Yes | No |
| Team | $310/mo | 20 | Yes | No |
| Team+ | $600/month | 40 | Yes | Yes |
| For agencies | ||||
| Starter | $100/mo | 5 | No | No |
| Lite | $195/mo | 15 | Yes | No |
| Pro | $380/mo | 30 | Yes | No |
| Premier | $900/mo | 80 | Yes | Yes |
Klipfolio integrations
With Klipfolio, users can ingest data with 130+ pre-built connectors to popular data sources, ranging from SaaS applications to data warehouses. Klipfolio also provides custom options to pull data using REST APIs, such as uploading flat files or executing SQL queries.
Klipfolio summary
Klipfolio could be a decent alternative to Dashthis since it provides similar features for elaborating on data, a wide variety of dashboard templates, and numerous chart types. At the same time, this platform is associated with a steep learning curve and requires coding skills and statistical knowledge. Even though there is a personalized onboarding, it’s only available under the most expensive plan. When comparing prices in general, this tool is more expensive than Dashthis.
| Feature | Klipfolio | Coupler.io | Dashthis |
| Free trial | ? | ? | ? |
| All data sources in all plans | ? | ? | ? |
| Data union from multiple sources | ? | ? | ? |
| Data transformation | Data aggregation Data modeling Data blending | Data aggregation Column management Data blending Filter Sort Custom calculations | Data aggregation Data blending |
| Data export to external tools | ? | BI tools Spreadsheets Databases | ? |
| Min. refresh frequency | Every minute | Every 15 min | Every day |
| Dashboard templates | 100+ | 100+ | 40+ |
| AI capabilities | No | AI insights MCP server | No |
| Quality of support (G2 review) | 4.5/5 | 4.8/5 | 4.7/5 |
| Pricing starts at | Plans start at $80 | $24/month | Plans start at $42 |
Dashthis: a quick tool overview
Dashthis is a reporting automation solution designed with marketing professionals in mind. This tool represents a paradigm shift since it simplifies the end-to-end report creation process, making it understandable and available even for non-tech business users.
An important capability of Dashthis that renders it attractive is the gallery of reporting templates. Those are pre-made solutions with key indicators included for various areas of operation, from PPC marketing campaign monitoring to Google Analytics review.
Dashthis key features
- Intuitive GUI: With the non-tech users in mind, Dashthis offers a user-friendly interface that enables you to set up an integration or perform any other action in several clicks.
- Marketing connectors: Dashthis provides a no-code connection to all popular marketing tools with pre-built connectors. If there is a need to upload data from an unsupported source, it’s possible to import a CSV file.
- Custom themes: This application allows users to add a logo and fully customize the reports according to their branding style.
- Report sharing: Dashboard enables businesses to share dashboards with stakeholders online or download them as a PDF.
Dashthis integrations
This platform, which was featured as a Databox alternative in our blog post, offers built-in connectors to 30+ tools frequently used by marketers across industries. Some popular ones include Google Ads, Facebook, LinkedIn Pages, Mailchimp, HubSpot, and many others.
Dashthis pricing
Below, find a brief overview of the pricing models Dashthis offers, along with the key features available under each plan.
| Individual | Professional | Business | Standard | |
| Starting from | $42/month | $135/month | $264/month | $409/month |
| Dashboards | 3 | 10 | 25 | 50+ |
| Custom themes | No | Yes | Yes | Yes |
| Priority support | No | No | Yes | Yes |
| Personalized onboarding | No | No | Yes | Yes |
Does it make sense to implement a Dashthis alternative?
According to Dashthis reviews, users often encounter certain obstacles when using this reporting tool. Complex setup, a limited number of dashboards per plan, and an insufficient quantity of pre-built connectors are among the most common complaints.
Let’s review some major factors that push users towards switching to similar solutions.
Learning experience
While basic report setup and the implementation of pre-set templates are straightforward, things change when creating complex multi-channel dashboards. Template customization might also be challenging for some users, especially those without extensive reporting and analytics experience. Consequently, companies opt for Dashthis alternatives that offer a more intuitive dashboard creation and configuration process.
Item-based pricing
Each subscription plan includes a limited number of dashboards. The Enterprise plan allows users to select the desired number of dashboards needed, with costs increasing proportionally. This could be a significant limitation for small marketing agencies and teams that need to create multiple reports but are constrained to purchasing the most expensive plans.
Connectivity
Dashthis supports 30+ pre-built integrations to data sources, mainly for marketing purposes. Although the popular tools are on the list, marketers tend to use many auxiliary solutions and need to retrieve data from those into general reports. Therefore, many users search for a suitable Dashthis alternative with more supported services.
Selecting an alternative to Dashthis for your reporting objectives
All the solutions presented above are similar in many aspects, including the library of white-label dashboard templates, data management options, and chart design versatility. At the same time, there are notable differences among them, especially when it comes to the number of supported connectors and the free plan.
Among the myriad Dashboard competitors, Coupler.io stands out:
- It has 70+ direct integrations to popular marketing and non-marketing tools.
- It offers a guided user experience on all stages of report creation by providing on-screen tips and instructions.
- It provides a free plan, allowing newbies to try the fully-featured platform.
The price for the paid subscriptions starts at $24 with five integration flows (dashboards) available, while Dashthis’s price starts at $42 with only 3 dashboards included.
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