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Fivetran Alternatives and Competitors: Boost Efficiency and Slash Costs

Fivetran alternatives and competitors boost efficiency and slash costs

Fivetran comes with certain restrictions: it focuses on major connectors, so you might have to develop and maintain these connections independently. This leads to additional resource allocation. Besides, the lack of transparent pricing and the potentially high costs make Fivetran less appealing for projects with data-heavy scenarios and tight budgets. It becomes challenging to accurately estimate expenses between billing cycles.

Ultimately, finding alternative tools hinges on your unique needs and circumstances. Companies looking for Fivetran alternatives may explore this article to find the solution that best aligns with their preferences. 

A quick rundown of the top Fivetran alternatives

Here we explore the top ten alternatives to Fivetran

Competitor Pricing starts fromAll sources and destinations in any planUnlimited accounts to connectBI tools as destinationsData preview and transformUser reviews
(G2/Capterra)
Fivetran$500/monthNoNoNoNo4.2/4.7
Coupler.io$24/monthYesYesYesYes4.9/4.8
Zapier.io$19.99/monthNoNoYesYes4.5/4.6
Hevodata.com$239/monthYes (only paid plans)Limited by planYesYes4.4/4.7
Skyvia$15/monthYesLimited by planNoNo4.8/4.8
Singer.ioOpen sourceYesYesYesNo, just JSON preview0 ratings/N/A
Estuary FlowFree Plan AvailableYesYesYesYes4.8
Funnel.io$1100/monthNoLimited by planYesYes4.5/4.8
Integrate.io$159/monthLimited by planNoYesYes4.3/4.6
Keboola.comCustom pricingLimited by planNoNoNo4.7/4.9
Dataddo.com$99/monthyesLimited by planYesYes4.8/4.5
Windsor.ai$19/monthLimited by planNoYesYes4.8/
N/A

Best alternatives to Fivetran in detail

#1 Coupler.io

Coupler.io is a comprehensive data analytics and automation platform. The tool simplifies data flow management, automates reporting, and empowers dynamic dashboards and spreadsheet reports. Designed with an intuitive user interface, it caters to a diverse range of professionals. The platform enables the extraction and transformation of data from 60+ business apps with seamless connections to popular destinations.

There is an option to flexibly set up data flows with no code. You can apply custom transformations and choose specific accounts, periods, etc. Contrasting Fivetran’s built-in set of transformations, Coupler.io offers customization for tailored data handling.

The pricing model is flat, with no Monthly Active Row (MAR) points or complex spending estimations. For instance, the Starter plan allows for 500 data moves from a source to a destination per month, and the Squad plan increases this capacity to 4,000 runs per month. 

Coupler.io pros

Coupler.io cons

Pricing overview

You start using Coupler.io with a free 7-day trial on the Team plan and then upgrade/downgrade to one of the following subscriptions:

Coupler.io integrations overview

Coupler.io allows you to connect various applications, which can be categorized, such as:

Besides, you can aggregate data from diverse sources into a unified dashboard for a comprehensive view. 

The option to suggest a new integration is also available. The development team regularly reviews these suggestions and adds new integrations based on user demand.

Coupler.io summary

Rating: 4.9 on Capterra.

Popular integrations: Google Analytics, Google Ads, Facebook Ads, HubSpot, Google Sheets, etc. 

Best for: Sales and marketing professionals, SaaS businesses, entrepreneurs, and small business owners.

Pricing: Starts from $24/month.

#2 Zapier.io

Zapier is a prominent player in the Cloud Integration category, holding a 7.81% market share in the integration sector and serving 9,846 customers across 10 countries. It is an intuitive automation platform that connects SaaS applications with minimal coding. Perfect for simple data flows and non-technical users.

As a tool designed to automate repetitive tasks between multiple apps, Zapier facilitates efficient data movement and process automation. Users can create ‘Zaps’ which start with a trigger in one app and result in actions in one or more other apps.

Zapier’s platform supports over 6,000 apps, requiring these apps to have a publicly accessible API for integration. The platform revolves around three core concepts for integrations: Authentication, Triggers, and Actions. Authentication allows Zapier to access a user’s data in an app, Triggers initiate automated workflows, and Actions create or update items within an app.

This Fivetran competitor emphasizes comprehensive security practices and undergoes annual SOC 2 (type II) audits, ensuring enterprise-grade security and data safety.

Also read more about Zapier alternatives.

Pros of Zapier

Cons of Zapier

Pricing Overview of Zapier

Integrations Overview of Zapier

Zapier covers various categories, from productivity and business apps to specialized software tools. This extensive array of integrations empowers users to connect and automate workflows across various software ecosystems, streamlining processes and enhancing productivity. 

Built on Zapier Platform v3, integrations can be developed using either the Zapier Platform UI, a visual builder, or the Zapier Platform CLI. 

Zapier.io summary

Rating: 4.6 on Capterra

Popular integrations: Google Analytics, Google Ad, Facebook Ads, HubSpot, Google Sheets, Zoho, ChatGPT.

Best for: Sales and marketing professionals, SaaS businesses, and small business owners.

Pricing: Starts from $19.99/month.

#3 Hevodata.com

Hevo, a data pipeline tool, is designed to be user-friendly, no matter your level of coding skills. This tool allows you to integrate data from 150+ sources in near real-time using an intuitive no-code UI. Whether it’s SQL databases, NoSQL databases, analytics tools, or SaaS applications, Hevodata provides connectors to set up data pipelines quickly. It simplifies the process of syncing data from various sources to your data warehouse. The platform helps to transform raw data into analytics-ready formats within minutes.

The critical difference between Hevo and other Fivetran alternatives stands out for its flexibility. While it may not offer as many connectors, it provides more versatility with your data. Hevo can handle billions of records seamlessly, adjusting as per workload demands. It supports a variety of transformations, the ease of mapping data between source and destination tables, and the ability to handle both near real-time and batch data movement.

A notable feature is Hevo Activate, a built-in reverse ETL platform that enables data funneling to a data warehouse and dispatching to other tools within the same service.

Hevodata.com pros

Hevodata.com cons

Hevodata.com pricing overview 

Hevodata.com integrations overview

The platform offers connectors for popular tools such as Google Analytics, Instagram Business, Xero, Oracle, Android, Python, Google Drive, Google Ads, LinkedIn Ads, YouTube Analytics, etc. This array of connectors ensures that users can efficiently extract and report data from various platforms.

Regarding destinations, Hevo Data supports Redshift, Firebolt, BigQuery, MySQL, SnowFlake, and more. This diversity allows users to seamlessly tailor their reports to integrate with their preferred platforms.

Summary of Hevodata

Rating: 4.7 on Capterra.

Popular integrations: Oracle, Dropbox, Jira, Hubspot, Typeform, BigQuery, MySQL.

Best for: Data teams to manage, analyze, and interpret data within organizations.

Pricing: Starts from $299 per month.

#4 Skyvia

Skyvia is a no-code universal SaaS data platform with pre-built connectors and a fast and easy setup. It provides several different but integrated products: Data integration, Backup, Query, and Connect. These products address varied data-related challenges and have their own pricing plans and independent billing. This structure allows users to pay only for the products they use, avoiding unnecessary costs for unused features.

Skyvia emerges as a platform offering a quick and easy solution for a broad spectrum of data-related tasks. These tasks range from data integration and cloud data backup to data management with SQL, CSV import/export, and creating OData (Open Data Protocol) services. 

As an entirely online solution, Skyvia simplifies operations, only necessitating a web browser for 

access, and eliminates the need for any locally installed software.

Pros of Skyvia

Cons of Skyvia

Pricing overview of Skyvia

Each product (Data Integration, Backup, Query, Connect) has its own set of pricing plans.

The platform offers basic plans for free.

Data integration pricing:

Integrations overview of Skyvia

Skyvia’s integration capabilities span cloud applications, databases, cloud data warehouses, and file storage services. Some of these include Salesforce, Dynamics 365 (Microsoft’s suite of customer relationship management applications), Zoho CRM, etc. 

Skyvia treats most data sources uniformly. This uniform approach to handling data sources enhances the ease of use across Skyvia’s range of products. Additionally, the platform supports creating OData and SQL endpoints, further extending its connectivity and integration capabilities.

Skyvia summary:

Rating: 4.8 on Capterra.

Popular integrations: Oracle, SQL Server, SQL Azure, MySQL, PostgreSQL, Dropbox.

Best for: SMBs and non-technical users.

Pricing: starts from $19/month (paying monthly).

#5 Singer.io

Singer.io is an ETL solution that ensures data is streamed into data warehouses efficiently. It’s sponsored by Stitch, a cloud-first, open-source platform designed for rapidly moving data. Stitch works with Singer.io by communicating with taps and consuming data that conforms to the Singer JSON specification. You can schedule and stream the data to your warehouse and enjoy automated monitoring and alerting. 

The primary components of Singer.io are taps and targets. These are data extraction and loading scripts, respectively. The tool uses JSON for communication, making it highly compatible with different programming languages. Singer.io offers many taps for popular data sources like Amazon S3, Facebook Ads, MySQL, Jira, Salesforce, and SurveyMonkey. On the target side, it supports Google Sheets, BigQuery, Magento BI, CSV, and others. 

Pros of Singer.io

Cons of Singer.io

Pricing overview of Singer.io

It’s a free-of-cost and open-source platform. However, it might include custom development costs and potential expenses associated with creating custom taps or targets and the operation of ETL processes, particularly for large-scale data handling.

Integrations overview of Singer.io

Singer.io’s adaptability is underscored by compatibility with various databases, APIs, and file formats, catering to diverse data integration requirements. The platform is ideal for building complex data pipelines. 

Singer.io operates on a Unix-inspired framework, providing simplicity and efficiency in its processes. Taps are responsible for extracting and writing data to a standard stream in a JSON-based format. Targets are data-loading scripts that consume data from taps and perform an action with it, such as loading it into a file, API, or database. The communication between taps and targets is standardized.

Summary of Singer.io

Rating: Doesn’t have a traditional rating on Capterra.

Popular integrations: Oracle, SQL Server, MySQL, PostgreSQL, GitHub, Slack, Shopify, eBay, etc.

Best for: Users who are comfortable with code-based tools. It’s particularly useful for data integration, analytics, and artificial intelligence industries.

Pricing: Free to use.

#6 Estuary Flow

Estuary Flow is a real-time ETL and ELT platform designed for high-throughput, low-latency data movement across modern architectures. Unlike batch-based solutions like Fivetran or Airbyte, Estuary Flow prioritizes streaming-first pipelines, enabling sub-second latency, real-time Change Data Capture (CDC), and multi-destination data delivery.

With flexible deployment options, businesses can use Estuary Flow as a fully managed service or deploy it in their private network. This ensures easy scalability, enhanced security, and full control over data infrastructure while maintaining the simplicity of a cloud-native data pipeline. Estuary offers 150+ native connectors, plus support for 500+ Airbyte, Meltano, and Stitch open-source connectors.

Pros of Estuary

Cons of Estuary

Pricing Overview of Estuary

Integrations Overview of Estuary

Estuary offers a comprehensive suite of connectors, enabling seamless integration with various data sources and destinations. For databases, it supports PostgreSQL, MySQL, Snowflake, BigQuery, Redshift, and MongoDB. Estuary Flow integrates with platforms like Salesforce, HubSpot, Shopify, and Stripe in SaaS applications. It connects with Apache Kafka, Google Pub/Sub, and AWS Kinesis for real-time event streaming. 

Additionally, Estuary Flow facilitates integration with storage solutions such as Google Cloud Storage and AWS S3. It has introduced connectors for Microsoft Fabric Warehouse and Apache Iceberg, further enhancing its integration capabilities.

Estuary Summary

Rating: 4.8 on G2

Popular Integrations: PostgreSQL, MySQL, Snowflake, BigQuery, Redshift, MongoDB, Iceberg, Kafka

Best for: Businesses that require real-time data movement, multi-destination delivery, and cost-efficient pipelines.
Pricing: Free plan available

#7 Funnel.io

Funnel.io is a comprehensive ETL tool that excels in extracting data from diverse sources. It ensures cleanliness and seamlessly pushes data into BI (business intelligence) tools to create insightful dashboards. Notable features of this Fivetran competitor include support for mapping data between sources and destinations, SOC 2 Type 2 certification, and compatibility with single sign-on and multi-factor authentication. 

Funnel.io boasts a dedicated support team that resolves issues promptly. The platform also offers two years of historical data. However, the availability of historical data may vary based on the specific data source and its limitations. For some connectors like Instagram, Funnel’s connector offers report types such as Account insights, Media insights, and Audience lifetime. The Account insights report type will download data for the last 30 days. 

This marketing data hub is designed to give developers and analysts an efficient way to collect and analyze data. With built-in data quality checks, you can be confident that your data is reliable. 

Also read more about Funnel.io alternatives.

Pros of Funnel.io

Cons of Funnel.io

Pricing overview of Funnel.io

Integrations overview of Funnel.io

Funnel.io connects with popular destinations like Firebolt, BigQuery, MySQL, and SnowFlake. On the data sources side, it offers connectors for Google Analytics, Instagram Business, Google Drive, Google Ads, Facebook Ads, and YouTube Analytics, among others. The platform enables users to combine data in near real-time through an intuitive no-code UI.

Funnel’s data team builds and maintains custom connectors upon request. This option is available on our Plus and Enterprise plans.

Summary of Funnel.io

Rating: 4.8 on Capterra.

Popular integrations: TikTok, Amazon Ads, XAds, Shopify, Google Merchant Center, Google My Business, Reddit.

Best for: Digital marketers, data analysts.

Pricing: Starts from $1100 per month.

#8 Integrate.io

Integrate.io (former Xplenty) is a robust Cloud ETL tool offering a data integration platform designed for ease of use and efficiency in handling a variety of data sources. 

With powerful data transformation functionalities, this Fivetran alternative enables users to clean, transform, and normalize their data into a format ready for analysis. The platform supports integration with various sources, including on-premise databases, cloud applications, and various SaaS offerings such as MongoDB, MySQL, and PostgreSQL.

Integrate.io is particularly suitable for companies seeking a platform to efficiently manage their ELT and ETL workloads. 

Pros of Integrate.io

Cons of Integrate.io

Pricing overview of Integrate.io

Integrations overview 

Integrate.io lives up to its name by seamlessly connecting with a diverse array of on-premise databases. This includes popular platforms like MongoDB, MySQL, and PostgreSQL, ensuring a comprehensive data integration solution. The platform’s strength lies in its ability to unify data, making it an excellent choice for businesses looking to consolidate their data integration processes.

Integrate.io allows small businesses to create customized REST API connectors for data transfer.

Summary of Integrate.io

Rating: 4.6 on Capterra

Popular integrations: RestAPI, Salesforce, Hubspot, Shopify, Snowflake.

Best for: Large enterprises and complex data environments.

Pricing: Starts at $15K per year.

#9 Keboola.com

Keboola is a self-service, cloud-based data integration, and transformation platform for data engineering, integration, transformation, and orchestration. Key features include data integration, storage in a data warehousing infrastructure, diverse data manipulation tools, automation, and the ability to create data apps. It caters to data engineers, analysts, and scientists aiming to streamline data processes and establish a unified platform for data-related tasks.

Keboola supports fully managed, multi-tenant, hybrid, and private cloud deployments. This Fivetran alternative allows users to create custom SQL, Python, R, or other language scripts. Workspaces provide safe environments for experimentation and development. It is a centralized hub with data warehousing and data lake functionality. 

Keboola.com pros

Keboola.com cons 

Keboola.com pricing overview

Keboola.com integrations overview

Keboola boasts a modern data stack, providing flexibility for ETL/ELT or streaming processes. The platform seamlessly integrates into users ‘ workflows with over 400 connectors and compatibility with tools like Snowflake, dbt, GitHub, Prefect, Airflow, and Spark. Governance and security are ensured through metadata tracking, and users can use 1:1 environments for development.

Summary of Keboola.com 

Rating: 4.9 on Capterra

Popular integrations: Azure, Dropbox, Salesforce, Asana, AWS.

Best for: Large organizations with multi-cloud architectures.

Pricing: Custom, upon request.

#10 Dataddo.com

Dataddo is a versatile data integration solution emphasizing rapid deployment, total adaptability, and future readiness. It seamlessly integrates with existing architectures, allowing scalable growth and compatibility with any cloud-based tools in use or future adoption. 

For users seeking a reliable solution, Datadoo offers the advantage of testing and proof of concept, allowing direct data testing on a smaller scale before full-scale deployment. The platform is designed to handle data cost-effectively, avoiding unnecessary warehouse fees through precise data extraction. 

Dataddo provides a robust solution that can store historical data efficiently through its SmartCache feature, eliminating the need for a data warehouse. 

Data migration and management are seamless, offering reliable backup options and facilitating the smooth data transition between warehouses. Dataddo’s integration is maintenance-free, actively managing API changes and pipeline monitoring. 

Dataddo.com pros 

Dataddo.com cons

Dataddo.com pricing overview

Dataddo.com integrations overview

Dataddo offers a comprehensive portfolio of 250+ off-the-shelf connectors, with the ability to build new connectors free of charge based on user requests. Users can sync data between multiple sources and destinations with Dataddo’s data replication functionality.

The data can be sent from online sources straight to dashboarding apps or Google Sheets. Also, there is a possibility of moving data from cloud services to storage to establish one source of truth for all decisions. Some specific examples of connectors include Hubspot, Google Analytics 4, Salesforce, and Facebook Ads. However, the full list of connectors is extensive and constantly growing. 

Summary of Dataddo.com

Rating: 4.5 on Capterra.

Popular integrations: JSON Universal, MongoDB, Zoho, GA4, Asana, AWS.

Best for: Data Engineers, BI Specialists, Marketers, Sales Reps, and Finance Officers.

Pricing: From $99 per month.

#11 Windsor.ai

Windsor.ai is a notable player in marketing analytics, offering a sophisticated marketing attribution software platform. What sets Winsor.ai apart is its ability to intricately measure ROI for individual channels, campaigns, keywords, and creatives. 

One notable feature is the automation of marketing data collection, freeing marketers from the time-consuming tasks of data preparation. The platform facilitates this process with user-friendly connectors and APIs, ensuring flexibility in data utilization across various tools.

Windsor.ai is a dynamic platform that excels in real-time data streaming and fosters efficient collaboration workflows. This go-to solution caters to teams needing agile data insights and rapid decision-making.

Windsor.ai pros

Windsor.ai cons

Windsor.ai pricing 

A free trial for 30 days is available (1 user, 1 data source, 1 account ).

Windsor.ai integrations overview 

Windsor.ai supports integration with 76 data sources. Unlike some platforms, this Fivetran competitor ensures that all connectors are available on all pricing tiers.

Windsor.ai includes features for analyzing and mapping customer journeys, providing valuable insights into user interactions. You can enable machine learning or connect to the visualization tools. Some of the integrations include Salesforce, Google Ads, Bing Advertising, Twitter Ads, TikTok Ads, Snapchat Ads, AppNexus, HubSpot, Google PageSpeed Insights, and many more.

Summary of Windsor.ai

Rating: Not specified.

Popular integrations: Azure Blob Storage, PostgreSQL, MySQL, Python, AWS.

Best for: Medium and large-scale performance marketers.

Pricing: From $19 per month.

Why explore Fivetran competitors?

The main reasons to explore alternatives to Fivetran:

A comprehensive comparison of Fivetran alternatives can guide you in selecting the most suitable solution for your team’s specific requirements and preferences.

How to choose the Fivetran alternative for specific needs?

Selecting the best Fivetran alternatives or Adverity alternatives requires meticulously examining your organization’s unique needs, and considering diverse features, pricing models, and target use cases. To make an informed decision, align each alternative with your specific requirements.

Our research showed that some alternatives to Fivetran would be ideal for scalability or enterprise needs, some for AI-powered insights, and others for real-time data and collaboration. However, Coupler.io stands out as an attractive Fivetran alternative, offering a rich set of pre-built integrations and user-friendly features, flexibility, and cost-effectiveness.

Remember, the right choice depends on your circumstances. Good luck in finding the optimal solution for your organization!

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