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How to Connect Google Search Console to Redshift

How to load data from Google Search Console to Redshift

Redshift is a cloud data warehouse within Amazon Web Services. It enables you to store, query, and analyze petabytes of data at a time. For example, it’s possible to load data from Google Search Console to Redshift to report on Search results and Google News performance or Indexing. By doing so, you can make the most of your SEO analytics. This is achieved through automated, API-based, and manual methods. Let’s now explore each of them in more detail.

How do you connect Google Search Console to Redshift?

Although you can’t natively connect Google Search Console to Redshift, solutions are available for that. As an option, you can alternatively import your GSC data into Redshift without connecting these platforms. But if you want to link them, then it’s possible with the GSC API or a partner connector, for example, Coupler.io.

Here’s what these approaches involve:

If you’re going to run frequent data imports without having any technical expertise, consider using a partner connector. Let’s have a look at this method in action to see how it can help.

Automated Google Search Console to Redshift integration

With Coupler.io’s Google Search Console to Redshift integration, you can save time and prevent human errors. It only takes three simple steps:

1. Collect your data

To begin with, click Proceed in the form below to create an automated GSC importer:

Once you sign up to Coupler.io for free, authorize your GSC account and select the Sites and Report type, which refers to the particular data you’ll export. We’ve preselected Search results performance, but you have other options to choose from:

?lick Continue to select your Report period. After that, click Finish and proceed. Press Transform data to move next.

2. Organize and transform data

Now you can preview your data and perform diverse transformations:

Once you make sure the data is accurate, click Proceed. Next, authorize your Redshift account by specifying the Host, Port, Database, User, and Password. Click Continue and enter the existing Table name or create a new one by typing in a name. Lastly, press Setup a schedule.

3. Schedule updates

Toggle on the Automatic data refresh to schedule your data exports. You can select an interval from monthly to daily or even every 15 minutes if you wish to make your report near real-time.

Click Run importer to get your data to the destination.

Great news – you’ve learned to automatically load GSC data into Redshift. Now it’s time to see a real-life example of querying data before importing.

Google Search Console data example

One thing you can do by exporting and querying data with Coupler.io is check the Google indexation status for your website.

Here’s a breakdown of this process:

Automate data export with Coupler.io

Get started for free

Manual method to send data from Google Search Console to Redshift

To manually load data from Google Search Console to Redshift, take the following steps:

Let’s discover this method in depth:

1. Export your data from Google Search Console

2. Upload the file to the bucket in Amazon S3

3. Create a cluster for your data in Redshift

4. Load your data to the table

Pitfalls of the manual method to load data from Google Search Console to Redshift

Manual data import from Google Search Console to Redshift isn’t optimal for every scenario. The pitfalls of this method include:

Pay attention to these factors when choosing how you’ll get your GSC data to Redshift.

What Google Search Console metrics can you export to Redshift?

Before importing data from Google Search Console to Redshift, let’s look at the metrics available. GSC provides you with the following measurements:

The other data you can export relates to page indexing. For example, Coupler.io’s SEO dashboard (available for Power BI and Looker Studio) offers insights into Indexed pages and Pages with clicks, in addition to the metrics above.

Do you want to load data from GSC to Redshift quickly and accurately? If so, then automated integration may be the best option.

Connect Google Search Console to Redshift by using Coupler.io and import your data without any pitfalls or limitations. To ensure your reports are up-to-date with the latest changes, configure automated data refreshes. Have a test of Coupler.io for free and explore its capabilities first-hand!

Automate data export with Coupler.io

Get started for free
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