Want to save time importing accurate Apple Search Ads data into apps for analytics? The good news is that you can reduce the manual effort involved and automate this process on a schedule of your choosing. All you need to do is automate data exports and activate self-updates for near real-time reporting, which won’t even require any technical skills.
In this article, you’ll learn how to export data from Apple Search Ads at your preferred frequency.
?Methods to export data from Apple Search Ads
To get started, let’s compare the different methods to load Apple Search Ads data:
Automated data exports without coding
Use an all-in-one connector to link Apple Search Ads to the destination, such as a spreadsheet app, data warehouse, or business intelligence (BI) tool. Coupler.io enables you to automate data imports into such applications and make your reports self-updating.
Collect, organize, and transform data to clear your schedule from mundane matters like copying and pasting. It will save you time and ensure data accuracy, minimizing the risk of accidental errors. Additionally, you won’t have to launch data imports recurrently whenever needed, thanks to the Automatic data refresh feature. Consider how often you want the report updated, select the corresponding interval, and that’s it – your data is regularly auto-refreshed according to the changes in the original records.
API integration
If coding is not a problem for you, then try using Campaign Management API to export data from Apple Search Ads programmatically. Here, you don’t leverage an external solution to import your advertising data like with the above method – instead, you build custom software for this goal.
While this approach provides utmost flexibility, remember it’s only feasible if you’re a developer or an appropriately skilled person.
Manual data exports
The manual method allows you to customize reports and have them generated on schedule within your Apple Search Ads account. However, you can’t connect to the destination app, which is possible with the previous options. So, you’ll have to download reports as .csv files and then manually upload them from your device to the required application.
With this in mind, let’s discuss the most practical method – automated and scheduled data imports via Coupler.io.
How to set up an automated export of data from Apple Search Ads on a schedule?
For automated Apple Search Ads data export, follow these steps:
Step 1: Collect Apple Search Ads data
To get started, use the interactive form below. Here, we’ve preselected Apple Search Ads as the data source. All you’re left to do is select the destination app from the dropdown list and click Proceed:
Sign up to Coupler.io for free (no credit card required). Next, connect your Apple Search Ads account by pasting the Public key, Client ID, Team ID, and Key ID in the corresponding fields. Then, adjust the source settings:
- Select the Ad accounts from where you’d like to load data.
- Choose the Report type – the specific data type you’re going to export. We’ve preselected Campaign performance, but you have 9 other options.
Then, proceed to the next step.
Step 2: Organize and transform data
Now, preview your data and transform it if you need to. You can make the following alterations to the data:
- Edit, rearrange, hide, or add columns.
- Apply different filters and sort your data.
- Create columns with custom formulas.
- Merge data from multiple accounts or apps.
Once you’ve made sure the data is in order, follow in-app instructions to connect to the destination application. Then, click Setup a schedule.
Step 3: Schedule your updates
In this step, you must click on the Automatic data refresh button. After that, specify the interval, days of the week, time slots, and time zone to auto-update your report. By default, you’ll have the data refreshed on a daily basis. However, you have the flexibility to adjust the frequency according to your preferences: from monthly to every 30 or 15 minutes.
To finally import your data, run the importer.
What data can be exported by Coupler.io from Apple Search Ads?
Coupler.io lets you export a variety of data entities from Apple Search Ads. You get a list of them while adjusting source settings before exporting. Below, we’ve gone through each data category so you can clearly understand what they are all about:
| Data type | Description |
| Campaign performance | Get insights into the performance of your Apple Search Ads campaigns, including impressions, taps, installs, and conversion rates. Understand how well the campaigns engage with the target audience to refine the advertising strategy and maximize ROI. |
| Ad group performance | Analyze the effectiveness of your ad groups. This data will help you optimize ad group targeting and bidding strategies. It’s important for change-making enhancements in the campaign performance and attaining your advertising goals. |
| Ad performance | Discover the performance of individual ads. By understanding which ads resonate most with your audience, you can improve ad creatives and messaging for higher engagement and better results in your advertising campaigns. |
| Keyword performance | Delve deep into results related to keywords used in your campaigns. You can draw meaningful conclusions from this data to optimize keyword targeting, adjust bids, elevate campaign performance, increase visibility, and attract high-quality users. |
| Search term performance | Explore the performance of search terms that triggered your ads. By doing so, you can identify relevant search terms, adjust keyword targeting, and optimize ad messaging to improve overall campaign performance as well as user acquisition. |
| Campaign demo & geo insights | Derive demographic and geographic insights for your campaigns, including data on age, gender, location, and others. Use this information to understand your target audience better and tailor campaigns to specific demographics or regions. |
| Ad group demo & geo insights | Export demographic and geographic data specific to your ad groups. This way, you’ll access the characteristics and locations of the audiences engaging with your ads. These details are useful for the optimization of ad group targeting and bidding strategies. |
| Ad performance by country | Evaluate the performance of your advertising across different countries. By analyzing this data, you can identify high-performing markets, fine-tune targeting strategies, and allocate budgets to maximize campaign ROI globally. |
| Keyword performance by country | Using this data, you can see how your keywords perform by country. Consider this information to tailor keyword targeting strategies for specific markets, optimize bids, and improve overall campaign performance across different regions. |
| Search term performance by country | Clarify how users in different regions interact with your ads based on search term performance by country. After that, you’ll be able to refine keyword targeting, optimize ad messaging, and tailor campaigns to local preferences for better user engagement. |
These data entities are importable to a diverse range of applications, which we’re going to check out next.
What are the supported destinations to import Apple Search Ads data?
With Coupler.io, you can take advantage of Apple Search Ads data export into multiple destinations – just complete the setup as described earlier for each application:
- Import data into a spreadsheet app – Google Sheets or Microsoft Excel – to report on your Apple Search Ads results quickly and simply.
- To store and query data for Apple Search Ads analytics, benefit from the capabilities of data warehousing software. With Coupler.io, you have BigQuery, PostgreSQL, and Redshift to choose from.
- BI tools, including Looker Studio, Power BI, Tableau, and Qlik Sense, let you visualize data through dynamic interactive dashboards, simplify your understanding of ad performance, and identify some trends or patterns.
- Choose JSON from the list of destinations if you’re familiar with the online published .json file format and want to save your data to use it in compatible applications further.
- If you’d like to input your data into the work management process, you can send it to monday.com.
One of the mentioned ways to analyze your data is visualization through dashboards. As this question is worth a deeper dive, let’s discuss it in the next section.
How to visualize data from Apple Search Ads
Data visualization is a valuable addition to analytics. It involves various alternative forms of presenting information, adding to the accuracy and breadth of insights you derive.
To make this happen, use the Apple Search Ads dashboard template that allows you to track the performance of your campaigns, spend amount, monthly dynamics, and more.
The dashboard consists of three reports:
- Overview: Here you can see all key metrics like clicks, CPC, amount spend, conversions, etc. At the end of the report, there is a table with the campaign performance breakdown.
- Monthly dynamics: This report displays the monthly performance of your ad campaigns.
- Geo, search terms, and keywords: The third report provides insights into the performance from the perspective of search terms, keywords, and geo location.
The dashboard template is designed in Looker Studio and is available for free. You only need to connect your Apple Search Ads account using the built-in Coupler.io connector. In a few moments, you’ll get a copy of the dashboard populated with your data.
If you still want to create a custom report yourself, use Coupler.io to bridge the connection gap between Apple Search Ads and the data viz tool. Reminder: it supports Looker Studio, Power BI, Tableau, and Qlik Sense.
Load data into these data visualization apps by completing the process outlined earlier in the article. As soon as the data is loaded into the destination, proceed to create reports or ads dashboards according to your preferences. So you’ll be able to grasp information better due to the easy-to-understand format. To browse through diverse options for data visualizations, see our dashboard templates designed in Looker Studio, Google Sheets, Power BI, and Tableau.
Remember that Coupler.io is compatible with many more destinations as well as visualization apps. Import data in a matter of minutes and schedule this process to have your Apple Search Ads reports constantly aligned with the source data. Try your hand at using Coupler.io yourself and test out its functionalities for free!
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