Want to see how your Microsoft Ads campaigns have performed over the past three years? If you check the data available on the platform, you will probably be disappointed with what you’ve found. Unfortunately, Microsoft Advertising retains data for a limited time, which varies by report type. Most reports are kept for 36 months.
To access your historical data for a detailed analysis later on, the best solution is to import it into an external platform. Let’s discover how you can export Microsoft (Bing) Ads data on a schedule in this way.
Methods to export Microsoft (Bing) Ads data
You can extract Microsoft Ads data by taking either of the following approaches:
1. Automated data exports to different destinations
With Coupler.io, you can automatically export Microsoft (Bing) Ads data to multiple destinations, including spreadsheets, data warehouses, and business intelligence (BI) tools.
You can schedule automated exports to receive fresh data regularly without manual intervention. Coupler.io also lets you extract data from Microsoft Ads and other sources at a time. This way, you can create in-depth reports that combine data from different marketing channels and provide you with a holistic view of your advertising performance.
2. Exports through API
Another exporting option is by using Microsoft Advertising API. This enables programmatic access to your data and customized analytics. At the same time, it is a complex method that requires technical expertise and coding skills.
3. Manual exports
This approach offers flexibility and ease of use for those comfortable with .csv files. You simply export your data in this file format and upload it to the required destination. However, keep in mind that manual data export becomes time-consuming with frequent updates. It’s also prone to human errors and can be difficult to scale as your data volume grows.
Now, let’s explore each of the methods in detail, starting with automated data exports.
How to set up an automated export of Microsoft (Bing) Ads data on a schedule?
It only takes three simple steps to export data from Bing Ads with Coupler.io:
Step 1: Collect Microsoft Ads data
To begin with, you have two dropdowns in the form below: Source and Destination. We’ve preselected Microsoft Ads as the source. Change the dropdown on the right to choose the destination. Then, click Proceed.
Create a Coupler.io account for free without any credit card required. After that, you will see the following interface to connect to your Microsoft Ads account and configure your data source.
Click Connect to authorize your Microsoft Ads account. Next, select the Ad accounts and then the Report type, which refers to the data you’re going to export.
Decide on the Report period and, optionally, choose how you’d like to Split data by period. Then, you can pick the Dimensions you wish to export.
Once you’re done setting up your data source, press Finish and proceed. You may click + Add one more source to connect other sources or Transform data to move to the next step.
Step 2: Organize and transform data
Now you can preview and transform the data according to your preferences:
- Column management: Hide unnecessary columns, change their names or types, etc.
- Filter: Apply basic and advanced filters based on AND/OR criteria.
- Sort: Arrange data in ascending or descending order based on specific columns.
- Formula: Add new custom columns by using various formulas.
Step 3: Load data and schedule updates
If your data looks good, click Proceed. Next, you’ll see options for your data destination. Depending on the chosen destination, you’ll proceed with the settings for further data import.
Toggle on the Automatic data refresh button to enable scheduling. You can specify frequency from monthly to daily or even every 15 minutes, keeping your report live.
Lastly, click Run importer to get your data to the destination. Now, you will always have access to the ever-updating report on your Microsoft Ads data.
What data can be exported by Coupler.io from Microsoft Ads?
Coupler.io enables you to extract various reports from Microsoft Ads classified into:
- Ad extensions
- Billing and budget
- Change history
- Dynamic search ads
- Hotel ads
- Performance
- Product ads
- Targeting
- Custom
For example, here’s a breakdown of the most frequently used reports with Coupler.io:
| Report type | Key metrics | Purpose |
|---|---|---|
Campaign performance report | Impressions Clicks Conversions Cost Average CPC (cost per click) Conversion rate ROAS (return on ad spend) CTR (click-through rate) | Gain a comprehensive view of each campaign’s effectiveness. Analyze strengths, weaknesses, and overall return on investment (ROI). Track performance over time and make data-driven adjustments to optimize campaigns. |
Keyword performance report | Clicks Conversions Cost Average CPC Search queries | Analyze individual keyword performance, which is crucial for PPC strategies. Identify high-performing and underperforming keywords. Refine keyword selection for improved ad copy relevance and optimize ad placement for better search visibility and click-through rates within Microsoft Ads. |
Ad group performance report | Clicks Conversions Cost Average CPC CTR | Compare the effectiveness of various ad combinations and messaging approaches within a campaign. Optimize ad group structure and resource allocation for better results. Gain insights into user behavior triggered by different ad groups. |
Ad performance report | Impressions Clicks Conversions CTR | Analyze metrics to identify the most engaging ad variations. Refine ad copy, visuals, and targeting based on performance data to improve user engagement and conversion rates. |
What are the supported destinations to import Microsoft Ads data?
The destination where you should import data from Microsoft Advertising depends on the volume of data, the desired analysis depth, and technical expertise.
Coupler.io supports the following destinations:
Spreadsheets
Spreadsheets are ideal for small datasets. However, they may struggle with large data volumes and complex analysis. Coupler.io can export data from Bing Ads to Google Sheets and Microsoft Excel.
Data warehouses
If you deal with large and complex datasets, you may try using data warehouses like BigQuery, PostgreSQL, or Redshift. For instance, you can connect Microsoft (Bing) Ads to BigQuery to back up your campaign performance data.
BI tools
For advanced data analytics and visualization, BI tools like Looker Studio, Power BI, Tableau, and Qlik enable deep analytics and integrate data from multiple sources. Connect Microsoft (Bing) Ads to Looker Studio, integrate Bing Ads to Power BI, or choose another data visualization solution to create dynamic dashboards.
How to visualize data from Bing Ads
While it’s quick to connect Microsoft Ads to the selected destination, building a dashboard isn’t that simple. Happily, you can avoid doing this on your own with Bing Ads reporting templates by Coupler.io. Here is one for Bing Ads.
The dashboard template is designed in Looker Studio. It provides an overview of your campaign performance with a breakdown table of your Bing Ads campaigns. On a separate page, there is a collection of charts with the monthly dynamics of impressions, clicks, amount spent, conversions, and other metrics.
To start using the Microsoft Ads dashboard, you only need to connect to your Bing Ads account following the enclosed instructions.
If you need to analyze Bing Ads in addition to campaigns on other platforms, check out this PPC dashboard. It aggregates data on campaigns launched on different platforms, including Microsoft Ads, LinkedIn Ads, Facebook Ads, and so on.
You won’t have to move between tabs or interfaces to export data for your Bing Ads reporting. Instead, you can evaluate performance using aggregated numbers or break down the report by specific campaign, channel, or period.
You can easily connect your Microsoft (Bing) Ads account and other sources if necessary and get an overview of your campaign performance without additional efforts. Moreover, the dashboard is available for free, sp preview and try it with your data!
Bookmark the dashboard for quick access to your self-updating Microsoft Ads report. Alternatively, you can use this PPC dashboard template for other destination apps:
PPC multichannel dashboard in Google Sheets
Use a PPC dashboard designed for Google Sheets to track the performance of your campaigns across multiple advertising platforms.
PPC multichannel dashboard in Looker Studio
Get a comprehensive PPC reporting tool to track the performance of your campaigns launched at multiple advertising platforms.
PPC multichannel dashboard in Power BI
Use a Power BI PPC dashboard for tracking and analyzing your advertising campaigns across multiple platforms.
PPC multichannel dashboard in Tableau
Track and analyze the performance of your advertising campaigns across various platforms using a one-stop PPC dashboard in Tableau
Access your important data anytime
As we’ve already figured out, you can export Microsoft Ads data manually or try an external solution to automate this process. The choice of method depends on your specific needs and resources.
However, the connector by Coupler.io appears to offer the most versatility. It lets you import Microsoft Ads data into over 10 destinations and automate your Microsoft (Bing) Ads analytics. This ensures your reports are readily available and well-organized anytime you need to make informed data-driven decisions.
Furthermore, Coupler.io can keep you aware of ever-changing advertising performance. With automated data refreshes set to your custom schedule, you won’t miss any crucial updates. Get started with Coupler.io for free and explore its capabilities through real-life scenarios.
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