Snapchat Ads Manager lets you track important metrics related to your paid campaigns. However, this option does not fit for creating complex reports and sharing insights with stakeholders. The better solution is to export Snapchat Ads data for a more in-depth analysis.
This short guide will walk you through the best methods for exporting Snapchat Ads data into a spreadsheet, data warehouse, or data visualization tool.
Methods to export Snapchat ads data
There are multiple ways to export data from Snapchat ads for further analysis and reporting. These include:
Automated connector to your preferred destination: You can use Coupler.io to automate data exports from Snapchat ads to several destinations: spreadsheets like Google Sheets, data warehouses like BigQuery, and BI tools like Power BI. This method will help you gain relevant insights from your paid campaigns as you can blend your Snapchat ads data with data from other platforms too. Comparing results from Snapchat ads, Facebook ads, and TikTok ads side by side will give you the right campaign performance metrics you need to optimize your marketing budget allocation.
Export custom CSV reports from a particular Snapchat ads account: Snapchat Ads Manager allows you to export custom reports and delivery insights reports directly from your Ads Manager. A custom report will export all your reporting metrics of an ad account for a specific time period. The downside to using this method is that you’ll have your data in a CSV file that you need to manually clean and sort before you can start digging into it for relevant insights.
Export data to Google Sheets using the Snapchat Marketing API: You can export your campaign data by coding a connection using Google’s App Script. However, this is not an efficient solution as it requires coding knowledge, and you’ll struggle with maintenance and debugging. Furthermore, you’ll hit the same limitation as with the method above: your data will be sitting inside a Google Sheet, and you will still need to clean it and prepare it for reporting.
How to set up an automated export of Snapchat data on a schedule
Let’s explore the most efficient method to export data from Snapchat ads: automated exports with data refreshes on a schedule. You can use Coupler.io and connect your data in 3 steps. If you don’t have a Coupler.io account, you can create one for free.
Step 1: Collect Snapchat data
Start by setting up a new Importer. We’ve preselected Snapchat Ads as your data source, so you only need to choose your preferred destination in the form below.
Click Proceed – you’ll then be offered to create a Coupler.io account for free without any credit card required. Once logged in, you will be redirected to a settings page where you can customize your export preferences.
Click Connect to sign in to your Snapchat Ads account and connect it to Coupler.io.
This step is fast: You only have to follow the authorize app wizard that will pop up on your screen. Once your Snapchat Ads account is connected to Coupler.io, configure the following parameters:
- Select the Ad account from which you wish to export data using the drop-down of available options.
- Choose one of the pre-selected Report types, such as Campaign performance, or a data category like a List of campaigns.
- Select your desired report period or use the predefined 60-day setting.
- Select the metrics you want to include in your export. The most important ones are already selected.
- Select the Attribution window and advanced filters, or leave these blank.
Once you are happy with your settings, you can either add more data sources or move to the next step.
Step 2: Organize and transform data
You can now transform your data and get it ready for your reports. Access transformation features directly inside Coupler.io’s importer. There are several data transformation options available:
- Column management: Hide unnecessary columns, edit column names, types, and so on.
- Filter: Apply basic and advanced filters based on AND/OR criteria.
- Sort: Arrange your data in ascending or descending order based on the specific columns for better data visualization.
- Formula: Create new custom columns using formulas. For example, merge two columns, apply values based on conditional checking, and more.
When you are done transforming your data, proceed to the Destination step.
Step 3: Load data and schedule updates
Configure the connection to the chosen destination app and specify where to load your data from Snapchat Ads. The process will vary depending on the selected data destination. Just follow the in-app instructions.
The final step to export Snapchat Ads data is to set the frequency of automated data refreshes. Toggle on the Automatic data refresh button to enable scheduling and set the desired data refresh frequency.
What data can be exported by Coupler.io from Snapchat ads?
Reports
These are prebuilt lists of data at your ad account level.
| Metric | Description |
|---|---|
| Campaign geo & demography insights | Campaign-level data about your audience’s geographic position and demographics (age, race, sex) |
| Ad squad geo & demography insights | Ad squad-level data about your audience’s geographic position and demographics (age, race, sex) |
Core Components
These are prebuilt lists of data at your ad account level.
| Metric | Description |
|---|---|
| List of Campaigns | All your campaigns. |
| List of Ads | All ads and ad sets |
| List of Creatives | All the images, videos, and thumbnails your ads use. |
Metrics and dimensions
You can export several metrics from Snapchat Ads; below is a list of the most important ones.
| Metric | Description |
|---|---|
| Attachment metrics | Includes metrics like average attachment view time, impressions (total time Snapchatters viewed your attachment), reach (how many viewed it), and frequency (how often they viewed it). |
| Conversions metrics | Track ad views and swipes, along with business conversion metrics like Shares, Adds to lists, Ad views, Ad clicks (swipes up), Completed tutorials, Trial Signups, or custom set events. |
| Cost metrics ad spend | Track your spending with different metrics based on Snapchatters’ specific actions. You can track the cost per page viewed, the cost per ad click (swipe-ups), the cost per ad view, the cost per completed tutorial, and more. |
| Engagement metrics | Track how Snapchatters engage with your ads by tracking the number of shares, saves, story opens, and story completes. |
| Long-form video metrics | Track how Snapchatters engage with your long-form videos with 3 metrics: video plays at 75%, video completions, and video 10-second plays. |
| Performance metrics | Track how your ads are performing. You can look at how many people your ads reached (Reach), the total number of people who viewed your ads (Impressions), how many people clicked on your ads ( Swipes (clicks)), and more. |
| Video ad metrics: video views | Track how long Snapchatters watch your videos with granular metrics: video plays at 25%, 50%, and 75%, total video views, and video completions. |
How to visualize data from Snapchat ads
The quickest and simplest way to visualize data from Snapchat ads is to connect your data to a predesigned dashboard template. It’s built specifically for tracking paid ad campaign performance on Snapchat.
The Snapchat Ads dashboard is created in Looker Studio and equipped with a Coupler.io connector. This means that you only need to connect your Snapchat Ads account to start using the dashboard.
Once you load your data, you’ll have access to an overview of key metrics such as amount spend, swipe ups, eCPSU, eCPV, and others. You’ll also be able to track the monthly dynamics of your campaign performance.
What are the supported destinations to import Snapchat ads data?
You can export Snapchat ad data to multiple destinations depending on your preference.
Spreadsheets
You can automate data exports to two of the most popular spreadsheet tools: Google Spreadsheets and Microsoft Excel. This is a great choice if you’re planning to export small datasets.
Data warehouses
Exporting Snapchat Ads data to a data warehouse is a better option for large datasets. This will allow you to manipulate data and prepare it for reporting. Coupler.io can help you export data to Bigquery, PostgreSQL, and Redshift data warehouses.
BI tools
For marketing teams, exporting directly to a BI tool is the fastest option to build reporting dashboards and analyze campaign performance. Coupler.io can help you export your data directly to Looker Studio, Power BI, Tableau, or Qlik.
Automate Snapchat ads data export
Manually downloading CSV files from Snapchat Ad account is not a scalable solution for reporting on your marketing campaigns. As we’ve seen in this article, using Coupler.io to automate data export and data refreshes comes with multiple benefits:
- Export data from multiple data sources
- Use pre-built Looker Studio templates and get your reports in minutes
- Automate data refresh for real-time data analytics
Automate data export from Snapchat Ads with Coupler.io
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