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Ambitious Guide on How You Can Export Google Analytics Data

20. Web analytics dashboard

Ways to load data from Google Analytics

There are two approaches to Google Analytics data export: manual and automated.

To export data manually, you need to navigate to the required report in the GA4 interface and click the button to download it. It’s a nice option for instant data sharing. This way, you can export GA4 reports to Google Sheets or download them as PDF or CSV files.  

To automate data export from GA4, you can use the following options:

In addition to data export automation, Coupler.io provides a number of free ready-to-use GA4 dashboard templates.

How to automate data export from Google Analytics with Coupler.io

To automate exports of GA4 data, select the needed destination in the form below and click Proceed. You’ll be offered to create a Coupler.io account for free.

After that, you only need to complete 3 simple steps:

1. Collect data

Before moving to the next step, you can add a few more sources. These could be advertising platforms like LinkedIn Ads or Facebook Ads, CRM tools like Pipedrive or HubSpot, and more. You can join data from the connected sources to create multi- or cross-channel reports.

2. Transform data

3. Load data and schedule refresh

Note: If you’ve combined GA4 data with information from other sources, you’ll also need to choose whether you want to load the joined data or data from a separate source.

To finalize your Google Analytics 4 integration, enable Automatic data refresh and set a schedule to automate exports of Google Analytics data.

Coupler.io not only lets you export GA4 data but also provides ready-to-use dashboard templates. 

Custom GA4 dashboard templates for instant reporting

GA4 report templates by Coupler.io allow you to derive insights into your Google Analytics data without the need to build a dashboard from scratch. They are available in Google Sheets, Looker Studio, Power BI, and Tableau and are equipped with the built-in connector by Coupler.io. You can share them with stakeholders so that they always have access to the most recent data from Google Analytics.

Web analytics dashboard template

This Google Analytics 4 dashboard is designed to uncover insights into your website’s performance. It collects GA4 data and transforms it into actionable visualization, so you can understand how your traffic performs.

With the web analytics dashboard by Coupler.io, you can analyze traffic sources, identify top acquisition channels, and monitor user demographics. As a result, you’ll be able to measure the effectiveness of your marketing investments and pinpoint areas for improvement.

The dashboard template is available for Google Sheets, Looker Studio, Power BI, and Tableau. Choose the version that fits your reporting needs and try it right away for free!

Google Analytics dashboard for multiple properties

Above we mentioned that you can collect data from multiple GA4 properties with Coupler.io. Well, this dashboard template is designed right for such kinds of analytics. It collects information from your properties and lets you check their performance in one place.

You can easily monitor sessions, new users, conversions, and other traffic-related metrics by property. To start using the dashboard, just connect your GA4 account and select the needed properties following the enclosed instructions. In a few moments, you’ll get a fully functional report that will refresh automatically.

Landing page performance dashboard

This dashboard template is not only GA4-based. It collects data from two sources: Google Search Console and Google Analytics 4. As a result, you can get an overview of your landing pages’ performance for the last 30 days. 

The dashboard lets you monitor how much traffic your landing pages receive and how this results in purchases. Since the data is coming from two sources, you have two sets of performance metrics:

GSC performance metricsGA4 performance metrics
– Impressions
– Clicks
– Average position
– CTR
– New users
– Sessions
– Key events
– Bounce rate
– Average session duration
– Ecommerce purchases
– Purchase revenue

The GA4 dashboard template is designed in Looker Studio. Simply connect your Google account that you use for Google Analytics 4 and Search Console, and the dashboard will be populated with your data. 

GA4 key event insights dashboard

This dashboard provides a clear overview of key events like purchases, sign-ups, and downloads. It helps to track how users complete key actions, identify high-converting traffic sources, and analyze engagement trends over time.

By leveraging insights from this dashboard, businesses can see which marketing channels drive the most valuable users, which devices are most commonly used for conversions, and how engagement varies across locations. With this data, they can make informed decisions to optimize website performance, adjust marketing strategies, and improve conversion rates.

The GA4 key event insights dashboard is available in Looker Studio and has a built-in Coupler.io connector, so your reports are always up-to-date with the latest data.

Website traffic from YouTube – performance analysis dashboard template

Use this dashboard to monitor and analyze the traffic coming to your website from YouTube. It’s a very useful solution for users who have a website and a YouTube channel.

The dashboard allows you to monitor the performance of your videos including how many users they bring to webpages, how many purchases they generate, and how much revenue you eventually get.

The template is available in Looker Studio and Google Sheets. Both versions are equipped with the Coupler.io connector to automate data load from GA4. Try it right away for free!

In addition to the mentioned dashboards, Coupler.io offers GA4 templates to track and analyze AI and referral traffic, key events, and more.

We’ve covered the part about exporting Google Analytics 4 with Coupler.io. The automation is an advanced approach but we understand that it’s not always what you need. So, it’s time to export the native approach to Google Analytics data export.

How to export Google Analytics data manually from UI

Google Analytics 4 provides multiple reports for acquisition, engagement, monetization, and so on. To export reports, you need to find the Share this report button.

It will expand two options: 

So, click Download File and pick the desired file format. For CSV and PDF, your file will be downloaded to your computer. For Google Sheets, it will open in a new tab. 

Export exploration reports in GA4

For most of the reports that are not an overview, you will see the Export this report to analysis button next to the one for sharing it.

If you click it, your report won’t be downloaded or exported outside of Google Analytics. Instead, this will create a new exploration report that you can customize by adding metrics, dimensions, visualizations, etc. 

This report can later be exported. You need to click the Export data button and select the desired file format. 

Keep in mind that exploration reports may contain several tabs, and you need to export each tab separately. Except for the case when you select PDF (all tabs).

What standard reports you can and cannot export from Google Analytics

ReportExportable
Reports snapshot?
Realtime overview?
Realtime pages?
Lifecycle reports
Acquisition reports?
Engagement reports?
Monetization reports?
Retention report?
User reports
User attributes reports?
Tech reports?
Games reporting
Acquisition report?
Retention report?
Engagement reports?
Monetization report?
Other GA4 reports
App developer?
Search console?

How to export data from GA4 with BigQuery Links 

Google Analytics 4 offers a straightforward way to export your data to BigQuery for backup and analytics. It’s called BigQuery Links or BigQuery Export and is accessible via the GA4 UI. 

It’s not a scheduled or on-demand export of GA4 to BigQuery. With this method, you activate the daily stream of data from the analytics platform to the data warehouse. As a result, you get all data from your GA property to a separate table in BQ. 

To connect GA4 to BigQuery using BigQuery Links, make sure that:

Once you’ve configured the streams and exclusions, click Apply in the top right and proceed to choose the export type for event data:

For Analytics 360 users, there is one more option available – Fresh Daily Export. It offers faster updates, with data usually available by 5 a.m. and further updates arriving throughout the day.

Click Next to review the configuration details, then press Submit to finalize the setup. Once completed, your BigQuery link will be active, and GA4 data will start exporting according to your selected settings.

Google Analytics export FAQs

Can Google Analytics export all data?

If you use Coupler.io for data export, you need to select metrics and dimensions to include in your custom report. The manual export from GA4 only allows you to export reports. And is it possible to export all the data from Google Analytics? Yes, if your data destination is BigQuery.  

GA4 provides a direct connection to this data warehouse – BigQuery links also known as BigQuery Export. You can find it under the Product links section of the Admin panel.

To use it, you need a BigQuery project with the BigQuery API enabled. You can learn more about this and the steps to complete the connection in our article about data export from Google Analytics to BigQuery

Can you still export data from Google Analytics Universal?

Unfortunately, you can’t. July 1, 2024, was the last day you had access to Universal Analytics data in the interface, API, and through the advertiser, publisher, or other product integrations. So, if you haven’t downloaded your data before this deadline, you’ve lost it.  

Google Analytics Universal stopped processing new data. The new king, Google Analytics 4, has ascended to the throne. 

Where you can export data from Google Analytics

Spreadsheet apps

Exporting data to spreadsheet apps is a good option to quickly share insights from GA4 with your teammates or other stakeholders.

Options for export

Data warehouses

Exporting GA4 data to a data warehouse allows you to back up and centralize your analytics data. This option is good for advanced analysis and integration with other business tools.

Options for export

BI tools

Loading GA4 to a BI tool is required for creating custom reports and dashboards such as Google Analytics reports for clients in Looker Studio.

Options for export

With Coupler.io, you can connect GA4 to a few data visualization tools including Looker Studio, Power BI, Tableau, and Qlik. This option works well for advanced data reporting since you can create interactive dashboards based on GA4 data. Moreover, Coupler.io provides white-label dashboard templates, some of which we’ve introduced earlier in the article.

Learn more how to connect Google Analytics 4 to Tableau.

Other destinations

Coupler.io also allows you to export your GA4 data as a cloud-based JSON file. This way, you can share your information in JSON format, which can be used for other apps.

The last available destination option is Monday.com. Connect your GA4 account to it if you want to automate data exports to this project management platform.

Is it worth using Google Analytics API for exporting data?

Let me be honest. Yes, Google Analytics provides the API for exporting data. If you’re a seasoned data analyst or software engineer, you’d probably have no issues with creating and maintaining a custom GA4 integration. On the other hand, were you one of these persons, you’d unlikely read my words here now ?

If you have the resources to create an integration that will load data from Google Analytics to your destination, I’m happy for you. 

If you don’t, I can only advise try Coupler.io. It rests on the Google Analytics API but no coding is involved. You only need to connect your account, select the metrics & dimensions, and specify where to export data from GA4. It supports multiple destinations and lets you connect Google Analytics 4 with Looker Studio, Power BI, Google Sheets, and more.

And that’s not all. Having this reporting automation tool means that you can create cross-app reports. For instance, export data from Google Search Console and join it with information from GA4 to create a self-updating SEO performance report. Put your doubts aside and get started with Coupler.io for free.

Automate GA4 data export with Coupler.io

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