Influencer marketing dashboards centralize all of your key insights into one place in real-time. This allows you to see what content and strategy drive the best results for your business.
Luckily, creating a dashboard from scratch is no longer needed. This is because solutions like Coupler.io offer ready-to-use influencer dashboard templates that you can set up in minutes!
In this article, we explore 3 must-have influencer dashboards for content creators, brands, and marketing teams. You will also find tips on automating data updates to your dashboard to ensure accurate and up-to-date data. Let’s dive in!
Top 3 influencer marketing dashboards to have in 2025
These are the three best influencer dashboards to monitor real-time performance across popular social media platforms, including Instagram, TikTok, and YouTube in 2025.
1. Instagram business dashboard
This marketing dashboard template in Looker Studio offers a comprehensive overview of the key metrics from Instagram. It shows data insights such as impressions, reach, comments, likes, shares, and more. The influencer dashboard also includes a complete overview of follower demographics, profile interaction dynamics, impressions by day of week, and reach by media product type. To use the template, you only need to connect your Instagram business account following the enclosed instructions.
What insights the dashboard provides
Let’s take a closer look at the sections included in this Instagram business dashboard.
In the impressions by day of week block, you can see which day your content is getting the most impressions. This insight is useful to determine the most optimal posting times and schedule an effective influencer marketing strategy.
The reach by media product type insight breaks down reach by different types of media on Instagram, such as posts, stories, reels, carousels, and ads.
This data shows which media type has the most reach. It lets influencers adjust their marketing efforts based on the media that reach the most people. This block can also help to boost the engagement rate by focusing on the types of influencer content that generate the most interactions.
What metrics you can track
Now, let’s take a look at all Instagram metrics you can track using this influencer marketing dashboard template.
| Metrics | Description |
|---|---|
| Impressions | Measures the number of unique accounts that have seen your content. Best for understanding audience size and seeing how many different people are viewing your posts. This can also help to assess content performance by comparing reach across different posts and identifying which content attracts more unique viewers. |
| Reach | Reveals how many times your post has been shared. A high number of shares reflects compelling and share-worthy content, increasing the chance of higher impressions, reach, and profile visits. |
| Likes | Highlights how many people like your post. Best for identifying which posts resonate most with your audience. Useful for creating an engagement strategy by understanding audience preference. |
| Shares | Reveals how many Instagram users send direct messages through your profile. A great metric to track how many users prefer private texting for inquiries and questions. |
| Comments | Shows the number of comments on your influencer posts, reflecting audience engagement and interaction. Best for community building and improving engagement with your audience. Also helpful to gather feedback and generate ideas for future content. |
| Website clicks | Displays how many people clicked on your website link in your profile or content. Best for measuring how effective your content is in driving traffic to your website. Helpful to assess whether to optimize the call-to-actions to your website or not. |
| Get directions | Indicates how many users clicked to get directions to your physical store from your profile. Best for tracking local engagement if you have a physical store location. |
| Phone calls | Shows how many people used Instagram to call your business. Best for tracking customer interaction and measuring how effective your profile is in encouraging direct communication. |
| Text messages | Sums up all interactions on your content, ranging from comments to shares and clicks to phone calls. Gain insight into engagement health, and how engaged your audience is with your content. This data is also great for influencer performance benchmarking, where you compare total interactions across different posts to identify the most engaging one. |
| Total interactions | Sums up all interactions on your content, ranging from comments to shares and clicks to phone calls. Gain insight into engagement health, how engaged your audience is with your content. This data is also great for influencer performance benchmarking, where you compare total interactions across different posts to identify the most engaging one. |
2. TikTok analytics dashboard
This influencer dashboard template is essential to track and gain insights into TikTok. It provides key metrics such as views, likes, shares, comments, total time watched, and more. This TikTok analytics dashboard also comes with a complete overview of your best videos, audience gender, top countries by views, most active days, and timeline insights. The template is designed in Looker Studio and equipped with a no-code connector to load data from your TikTok account hassle-free.
What insights the dashboard provides
Here’s a breakdown of what you can track using this influencer marketing dashboard.
The timeline insights show how your videos perform over time by tracking likes and new followers. This helps identify trends and understand the type of content your audience likes the most. Influencers can refine their content strategy based on this insight and create more similar content to attract more followers and increase engagement.
In your most active days section, you can see what days of the week bring in the most views. This insight is great for scheduling posts and content for maximum reach and interaction.
Scrolling to the bottom of the template, you’ll find a table for the best videos. You can filter information by date, duration, views, likes, shares, and comments.
This table comes in handy for performing content analysis. Influencers can identify patterns by comparing different metrics and understand which types of content perform best. For instance, you can assess the duration of top-performing videos to determine the best length for maximum engagement.
Another great thing you can do from the information in this table is content repurposing and content update. Create similar content to your top-performing videos and create follow-up posts on topics that the audience engages with the most. This keeps your audience entertained and active, while also boosting engagement and reach to your influencer profile.
What metrics you can track
Now, let’s take a look at a brief overview of all metrics included in the dashboard template.
| Metrics | Description |
|---|---|
| Views | Shows how many times your videos have been watched. This metric reflects content popularity and reach. Best for tracking trends and patterns in audience behavior and content performance. |
| Likes | Displays how many viewers liked your video. Best for tracking engagement and content preference. Use this metric to determine what content is most interesting to your audience. |
| Shares | Highlights how many times your video has been shared by viewers. This shows which type of content is noted as share-worthy by your audience, increasing views and total time watched. |
| Comments | Explores how actively your audience is engaging with your content. Be sure to use comments to gather viewers’ feedback and compile a list of ideas for future videos. |
| Total time watched | Shows the total amount of time viewers have spent watching your video. This indicates content quality. Higher total watch time shows that viewers enjoy watching your content for longer periods. This metric is best for tracking which videos have high total watch time to optimize future content. |
| Videos | Shows the number of videos you’ve posted on TikTok. Best for ensuring a consistent posting schedule and variety in content type to keep your audience engaged and attract new followers. |
| Total duration of videos | Reveals the total duration of your videos. Best for optimizing video length by finding your audience’s most preferred content duration. |
| Followers | Indicates the growth of your audience. Monitor this metric to assess how effective your content and strategy is at attracting new followers. Great for tracking follower milestones and engaging with your audience through special content. |
| Profile views | Shows the number of times your profile has been viewed. Great for analyzing spikes in profile views to assess what content drives viewers to check out your profile. |
3. YouTube dashboard
This YouTube dashboard template by Coupler.io includes all essential metrics to track for your channel. It provides data on key metrics like views, average view duration, new subscribers, likes, dislikes, comments, and shares. The dashboard also offers a complete overview of subscriber dynamics, top days for views, and audience demographics. Follow the instructions described in the Readme tab to connect your YouTube account and load influencer data to the Looker Studio template.
What insights the dashboard provides
Let’s dive right into the sections included in this YouTube dashboard.
On the Subscribers page, you can see graphics on gained and lost subscribers over time. It helps influencers to understand how their content impacts their subscriber count. From here, you can adjust content by analyzing what content attracts new subscribers and what might be causing them to unsubscribe from your channel.
This info is also useful to develop a content strategy to retain existing subscribers. For example, engaging with them through comments and repurposing content that receives a lot of positive feedback.
On the Reach page, you can see the dynamics of impressions and clicks by annotations, cards, and teaser. You also get a video performance breakdown by these key metrics. This allows you to create an effective content strategy to improve engagement and attract brand and influencer partnerships.
The last page of the report is dedicated to Traffic sources. Here you get insights into top search keywords, URLs, related videos, and views by traffic source.
What metrics you can track
Here are different metrics you can track using this influencer dashboard template for YouTube.
| Metrics | Description |
|---|---|
| Views | Shows how long viewers are watching your videos on average. Best for assessing content quality. If the average view duration is low, consider adjusting your content to be more engaging or concise. |
| Avg. view duration | Shows how long viewers are watching your videos on average. Best for assessing content quality. If average view duration is low, consider adjusting your content to be more engaging or concise. |
| New subscribers | Highlights the number of new subscribers in the last 30 days. This metric is best to track growth and the overall health of your channel. A spike in new subscribers can indicate successful content. |
| Engagement | This includes metrics such as likes, dislikes, comments, and shares. Best for gaining audience feedback and creating a content strategy that drives the most positive result. |
| Card interactions | This includes the number of impressions, clicks, and CTR to info cards on your videos, usually marked with an “i” on the top right corner of a YouTube video. This metric shows how effective cards are in driving viewer actions. |
What is an influencer marketing dashboard?
An influencer marketing dashboard is a visual display of key metrics pulled from various social channels. These include reach, impressions, views, audience and engagement metrics, etc. Well-designed solutions help influencers assess their content performance and improve campaign management with easy-to-understand charts, graphs, and tables. As a result, they can create accurate, data-driven growth strategies.
Aside from influencers, the dashboards mentioned above are also great for brands, businesses, marketing teams, and other experts for social media analytics.
What are the benefits of using influencer dashboards?
Here are some benefits of using influencer dashboards:
- Real-time insights. The influencer dashboards mentioned above offer near real-time updates on key metrics. This allows you to create strategies using relevant and fresh data.
- Increased revenue. Understand the most profitable content and campaigns by tracking and assessing your target audience’s content preference. This can drive higher engagement and lead to increased monetization strategies.
- Improved decision-making. A centralized data with easy-to-understand visualizations and up-to-date information allows you to make data-driven decisions. This reduces guesswork and increases efficiency.
- Enhanced collaboration. Dashboards facilitate better teamwork and collaboration. It is easy to share and offers a holistic view of essential metrics to keep team members on the same page.
- Customization options. The influencer marketing dashboards on this list are customizable. You can add more data, add and delete sections, customize colors, and focus on what matters most to your business.
- Time and effort optimization. Say goodbye to manually gathering data from your data source. The automated workflow saves time and effort, as well as eliminates the risk of human error in the process. This way, you can focus on building an effective strategy and content creation.
How to build the influencer dashboard on your own?
Creating an influencer dashboard from scratch is not as simple as using a preset whitelabel template. However, you can tailor the dashboard specifically for your reporting requirements and fill it with all the necessary metrics. Consider using Coupler.io to load data for your future dashboard, it only takes a couple of minutes to set up a connection.
Step 1. Collect data
To start collecting data from your social media channel, select your data source and destination via the drop-down button using the form below. Click Proceed and sign up for a Coupler.io account for free, with no credit card required.
If you already have a Coupler.io account, simply sign in and continue with the process.
After that, connect your social media account and set up the source settings, this includes details like metrics, report period, and other advanced settings.
Step 2. Organize data
In the next step, you can preview and edit the data to your liking. It’s possible to sort, filter, hide, split, rearrange, and merge columns to ensure your final report is according to your needs.
Step 3. Load data
Once your data is organized, hit Proceed and follow the in-app instructions to load your data into your selected destination. After that, you can add visualizations, filters, slicers, and other interactive elements to make your influencer marketing dashboard meet your reporting needs.
We also recommend setting up the auto-updating feature. Turn on the schedule to refresh your integration automatically and get updated data based on your preferred time interval, which ranges from monthly to every 15 minutes.
Optimize your marketing tactics with ready-to-use influencer marketing dashboards
Marketing dashboards play an important part in creating a successful content strategy. Whether you are keeping track of your content engagement or audience growth, these dashboards empower you to make informed decisions based on data.
Luckily, building a dashboard can be easy with the help of influencer marketing templates. Let Coupler.io take care of your data, automatically collecting it across your platforms and putting it into your dashboard on a schedule.
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