With over 200 million business accounts on Instagram, ensuring your posts get noticed takes time.
However, achieving success with Instagram marketing doesn’t need to be daunting. Instagram marketing tools are here to help you optimize business presence, improve engagement, and grow audience. These tools assist with various aspects, from content creation to analytics.
Our Instagram tools set will help to maximize your efforts. Explore our list of content creation tools, performance analytics platforms, UGC aggregators, content scheduling tools, and much more.
Why Instagram marketing tools are essential for growth
Social media trends evolve rapidly, so staying updated with multiple social media platforms and tasks can be tough.
Tools for Instagram marketing save time, ensure content delivery and help refine strategies. Using these tools leads to increased engagement, higher brand awareness, and business growth.
Among the most valuable features are:
- Automated posting to maintain audience engagement
- Statistics into the performance, audience, and trends for data-driven decisions
- Segmentation for audience targeting on your Instagram feed
- ‘The best time to post’ feature for content optimization
- Suggested hashtags and visuals to improve content visibility
- Export features for detailed reporting, like the option to export data from Instagram Ads
- Competitor analysis to explore their performance and strategies
- Cross-platform social media management on a single dashboard
- Team collaboration workflow for the marketing teams
- Compliance with brand guidelines and regulatory requirements.
The right combination of Instagram marketing tools can help you to achieve Instagram marketing goals efficiently.
Best Instagram marketing tools
Marketers can use one or several trusted social media marketing tools to enhance their strategy. We’ll explore the best platforms to create and optimize content, analyze engagement, and grow your Instagram presence.
Hootsuite: Social media management platform
Hootsuite is a great solution for scheduling posts, managing multiple accounts, and analyzing Instagram performance. The tool offers monitoring mentions and reporting dashboards. You can use AI-powered caption writing, hashtag generators, and Canva templates to streamline the content creation.
Features
- Best Time to Post: Hootsuite uses your historical posting data. It helps schedule your posts to get the most engagement, click-throughs, or impressions.
- Integrated Social Inbox: Access public and private messages (comments, tags, DMs) in one place. You can also easily assign them to another team member.
- Brand Mentions and Keyword Search: Monitor relevant keywords and brand mentions using the search function.
- Bulk Posting: Post up to 350 social media posts at once across multiple platforms.
Use cases
When a business aims to improve its social media management, Hootsuite provides a great solution. It manages many social media processes from a single dashboard.
Pricing
Hootsuite offers 3 pricing plans, starting from $99/month. A free trial is available for all paid plans.
Coupler.io: Reporting automation and analytics tool
Coupler.io is a reporting automation tool, designed to turn complex data into actionable insights. Without coding, you can bring data from various apps, including social media channels to sheets and dashboards. The tool allows you to export Instagram insights and visualize this data to see what works best for your audience.
Features
- Automatic data import: Pull your Instagram data such as content performance, engagement rate, follower growth, and other metrics into one dashboard. No coding is needed.
- Cross-channel data blending: Combine Instagram analytics with data from social media platforms, GA4, and other marketing apps to see the whole picture of your marketing results.
- Custom dashboard templates: Explore the gallery of 70+ ready-to-use dashboard templates, including the Instagram analytics dashboard.
- Automatic data refresh: Enable data refreshing on schedule as often as every 15 minutes, and always have access to up-to-date data.
Use cases
The platform automates data collection and reporting, so you can focus on optimizing marketing strategy and boosting social media engagement without manual effort.
Pricing
Coupler.io pricing is diverse. The platform offers a free plan with limited features. Paid plans start from $24, with a 7-day trial.
SocialBee is a great choice for businesses looking to manage their Instagram presence easily. This AI-powered tool lets you create, schedule, publish, and track your Instagram posts, all in one place. SocialBee makes it easy to customize each post for specific audiences, ensuring that your content is relevant and engaging.
Features
- AI-Enhanced Content Creation & Strategy: Develop your social media plan with pre-made posts, suggested posting schedules, and content categorization.
- Design Integrations: Create graphics in Canva, access stock images from Unsplash, and add GIFs from GIPHY.
- Content Organization: Categorize posts by topic with content folders, bulk imports, or automatic organization.
- Platform-Specific Customization: Tailor each post to meet the best practices for various networks while staying aligned with your main message.
- Video Thumbnails: Choose compelling video frames or personalized thumbnail covers.
- Image Editing Tools: Adjust, crop, flip, or rotate images with a live preview, perfecting visuals before they go live.
Use cases
Social media teams and agencies can use the tool for quick content approval and to streamline their workflows efficiently. Content creators and freelancers can create pretty and engaging graphics with Canva, incorporating stock images from Unsplash and GIFs from GIPHY.
Pricing
Socialbee offers pricing starting at $29/month. The tool also offers a 14-day free trial (access to all features & no credit card required).
SocialPilot: Content scheduler and analytics tool
SocialPilot is a user-friendly tool for planning and scheduling content. It supports many social media platforms and offers team collaboration and content curation. Its visual feed planner allows you to schedule posts, stories, and more. Additionally, the platform provides detailed Instagram analytics to help you understand your audience better.
- AI assistant: Analyze trends, user behavior, and audience preferences.
- Content suggestions: Get ideas for new posts, such as images, text, ideas, or hashtag groups from the Content library.
- Bulk scheduling: Schedule multiple social media posts at once (up to 500 posts) for weeks or months ahead.
Use cases
Ideal for small to medium-sized businesses and marketers looking for an affordable Instagram scheduling tool with access to basic analytics
Pricing
SocialPilot offers several pricing tiers, with plans suitable for individuals, small teams, and agencies (from $30/mo to $200/mo). A free trial is available.
PlayPlay: Video creation and editing platform
PlayPlay is a leading video editor and video creation platform that helps marketing and communication teams produce high-quality videos. Engaging videos increase brand awareness, increase engagement, and make messaging more memorable. With AI-powered features and a user-friendly interface, PlayPlay makes professional video editing accessible to everyone, even those without technical skills.
Features
- AI Video Assistant: Generates video ideas and structures content effortlessly.
- Automatic Subtitles & Translation: Enhances accessibility and global reach.
- Voice Generator: Adds AI-powered voiceovers to videos.
- Brand Asset Integration: Ensures consistent and on-brand content creation.
- Seamless Collaboration: Team roles, media collection, and feedback tools streamline workflows.
Use Cases
PlayPlay helps brands create compelling Instagram videos for product promotions, company updates, event highlights, and talent acquisition. With its AI-driven automation and branding tools, marketers can produce professional-grade content that captivates audiences and boosts engagement.
Pricing
PlayPlay offers a 7-day free trial with no credit card required. Subscription plans provide full access to its video creation tools, collaboration features, and expert support. Contact PlayPlay to learn more about pricing and find the best plan for your needs.
Luminar Neo: Photo editing software
Luminar Neo is a cutting-edge image editing program that significantly elevates your brand’s presence on Instagram. High-quality visuals appeal to a broader audience and help create your business’s reliable image. The AI-based editing algorithms save time and effort for lengthy marketing projects and are accessible to users of all skill levels. At the same time, the program’s level of precise manual control ensures every post stands out.
Features
- Non-Destructive Editing: Luminar Neo ensures the original image file is preserved. All edits are reversible.
- AI Tools: Features like Supersharp AI, Relight AI, Face AI, etc. apply AI to detect the areas that require adjustments and enhance them automatically.
- Selective Adjustments: Isolate your image’s specific areas and apply post-processing tools (color adjustments, sharpening, smoothing, denoising, etc.) solely to these areas.
- Batch Processing: Simultaneously apply a set of edits to multiple pictures.
- HDR Merging and Focus Stacking: Luminar Neo utilizes AI to merge multiple photos with different exposures (HDR) or focal points (focus stacking) into one perfectly balanced image.
Use cases
Luminar Neo’s toolkit lets marketers enhance their advertising campaigns with eye-catching imagery. Pictures effectively convey the brand’s idea and message, ensuring higher engagement rates and potentially boosting sales.
Pricing
Luminar Neo’s pricing options include a one-time purchase and subscriptions, starting from $49/year. The subscription mode includes ongoing updates and exclusive features.
InVideo: Video generating tool
Invideo AI is a tool designed to simplify the creation of engaging video content, making it a valuable asset for Instagram marketing. The platform serves as a powerful Instagram reel generator, helping brands and influencers produce high-quality type of content. It’s perfect for marketers looking to streamline video production while maintaining a consistent and appealing brand presence.
Features
- Instant Content Creation: Invideo AI functions as an Instagram video maker, automatically generating a script, finding suitable footage, and adding background music, voice-over, and voice cloning.
- AI-Driven Editing Tools: Customize each element of your video with a subtitle generator and explainer video maker.
- Multi-Language Voiceovers: Reach a global audience by adding AI-generated voiceovers using the text-to-speech free feature, available in over 50 languages.
- AI Image Generator: Create unique Instagram visuals seamlessly.
Use Cases
InVideo AI is a good fit for businesses and creators looking to make their Instagram presence more dynamic. The features listed above, are perfect for brands that want to communicate their message clearly and effectively through Instagram content.
Pricing
InVideo AI offers a free version, and two paid plans — $20/month and $48/month billed yearly. Annual billing includes a 20% discount.
Riverside: Audio-Video Recording and Editing Tool
Riverside is a platform for creating high-quality video content, perfect for Instagram marketers looking to enhance their video strategy. Available on both desktop and mobile, it lets you record social media videos in 4K resolution and 48kHz WAV audio directly on your device to avoid quality drops from internet issues. As a comprehensive video editing tool, Riverside combines live streaming, video and audio editing, and automated subtitle creation, all enhanced by AI.
Features
- Content repurposing: Automatically repurpose and shorten long-form content.
- Text-Based Editing: Edit your social media videos quickly using the easy-to-navigate text-based editor.
- Customizable Aspect Ratios: Choose the optimal aspect ratio depending on where you plan to upload your content.
- Remote Interview Recording: Conduct remote interviews effortlessly, with high-quality recordings regardless of location or internet strength.
- AI-Powered Editing Tools: Edit videos and audio tracks directly in the platform, with AI-assisted features.
- Live Streaming & Subtitle Addition: Stream live content and automatically generate subtitles, all within the same platform.
Use Cases
Riverside is perfect for social media content creators, podcasters, and businesses aiming to produce high-quality video content – from remote interviews and tutorials to live streams.
Pricing
Riverside offers a free plan and three paid options, starting at $19/month, or $15 with annual billing. Paid plans unlock additional features like higher recording quality and more participants.
Kapwing: Video editor for content creators
Kapwing is an online editor that makes it easy to create high-quality videos, images, and GIFs without the need for complex editing tools. It simplifies the uploading, editing, and exporting process so you can quickly create and share content on social media. Kapwing is a great solution for influencers and marketers aiming to boost their content output.
Features
- Instagram Templates: Rre-set ratios, sizes, and specs optimized for Instagram posts, Reels, and Stories.
- Filters: Crop, magically erase, apply filters, and enhance image quality — all without needing to download an app.
- Background Remover: Remove the background from any image or video with a single click.
- Subtitles: Easily add customizable subtitles with Instagram-friendly fonts and colors.
- AI Personas: Generate a digital clone of yourself to present your social media campaigns.
Use cases
Kapwing makes it easy for creators to take one video and transform it into eye-catching variations for Instagram, Instagram Stories, and Instagram Reels.
Pricing
Kapwing is free to use, as you are given two tokens to start your editing adventure. Some editing features are paid and require a monthly subscription, but it depends on your needs.
DesignWiz: Customizable flyer templates
DesignWiz is an easy-to-use tool that allows businesses and influencers to create stunning flyers and visuals for their Instagram marketing campaigns. With a wide variety of customizable flyer templates, DesignWiz makes it simple to design content that aligns with your brand identity and grabs attention on Instagram. From promoting new products to announcing events or sales, DesignWiz helps you deliver visually appealing posts that drive engagement.
Features
- Extensive Template Library: Choose from a variety of templates tailored for different industries and purposes.
- Drag-and-Drop Editor: Intuitive editing tools for seamless customization.
- Brand Integration: Easily incorporate your logos, colors, and typography for brand consistency.
- Time-Saving Design: Create high-quality flyers in minutes without needing prior design skills.
- Online Access: Design and download flyers from anywhere with an internet connection.
Use Cases
DesignWiz is perfect for creating promotional content to boost your Instagram marketing efforts. You can use it to design flyers for product launches, special offers, and event announcements, which can be shared on Instagram Stories, posts, or highlights.
Pricing
DesignWiz offers both free and premium templates. Free plans include basic design options, while premium plans unlock more templates and advanced customization.
Flick’s AI Social Media Assistant, Iris, makes social media marketing easy and effective. With Iris, you get support at every step of Instagram marketing. It helps you build your content strategy, plan posts, design graphics, and write captions. You can also find hashtags, track viral trends, and turn your media into ready-to-share content.
Features
- On-brand caption writing: Iris, a social media assistant uses your Brand Info and writes captions based completely on your voice.
- User-friendly scheduling for multiple platforms: Schedule across various social media platforms from one calendar.
- AI-driven post idea brainstorming: You’ll never run out of content ideas with the brainstorming feature.
- AI analytics: Get up-to-date and detailed analytics for your social media accounts to see what is and isn’t working for you.
- Viral trend suggestions: Get daily notifications of trends your brand and business can recreate.
Use cases
Flick’s AI Assistant provides the solution for social media managers, small businesses, and creators. It brainstorms content ideas, generates captions and hashtags, and analyzes your performance. Flick keeps your Instagram marketing on track while saving you time and money.
Pricing
FlickAI offers paid plans, starting from £11/month. A free trial is available for 7 days.
Madgicx: AI-Driven Platform for Smarter Instagram Ads
Madgicx is a platform designed to help businesses enhance the performance of their Instagram ad campaigns. By combining AI-powered tools with automation, Madgicx simplifies ad creation and management, empowering marketers to achieve their goals more efficiently.
Features
- AI Ad Generator: Effortlessly create high-performing Instagram ads by leveraging AI-driven creative insights.
- AI Marketer: Receive actionable recommendations and strategic advice tailored to optimize your campaigns.
- Cross-Channel Analytics: Analyze and manage ad performance across Meta (Instagram and Facebook), Google Ads, TikTok, Klaviyo, Shopify, and GA4 from a single dashboard.
Use cases
Madgicx is ideal for marketers who want to streamline Instagram ad creation and management. Its AI-powered tools and automation features enable users to produce effective ads quickly, optimize campaigns with data-driven insights, and track performance across multiple advertising channels—all in one platform.
Pricing
Madgicx offers pricing plans starting at $31/month, based on your ad spend. A free trial is available to explore its features.
Smartly: Ad automation platform
Smartly.io is an innovative AI marketing tool, that streamlines display advertising efforts. It offers campaign management, ad optimization, and performance tracking. With automation features, Smartly.io ensures that ads are continuously optimized.
- Easy Ad Creation: Quickly create ads using customizable templates, making design simple and efficient.
- AI-Powered Budget Allocation: AI optimizes your budget by analyzing performance to maximize impact.
- Tailored Reporting: Track campaign performance with customizable reports and detailed insights.
- A/B Testing: Test different ad elements to find what works best for your audience.
- Automated Campaign Management: Automate bidding, scheduling, and adjustments to save time and improve ad performance.
Use cases
When a business needs to improve its display product ad efforts, Smartly.io provides a solution. It effectively allocates the budget according to actual time performance.
Best for large advertisers and agencies running complex, multi-platform social media ad campaigns.
Pricing
Smartly does not share any pricing information on its website. You can always book a platform demo, and the Smartly team will contact you.
Tagbox: Instagram Hashtag Management
Tagbox is a marketing tool designed to optimize your Instagram hashtag strategy. The tool allows users to discover trending hashtags, analyze their performance, and create custom sets that resonate with the target audience. Besides, users can embed Instagram feed to make it visible to digital audience and boost the performance of thair website.
Features
- Hashtag Research: Find hashtags that are currently trending in your niche. Add them to your posts to reach a wider audience.
- Performance Analytics: Track the effectiveness of your hashtags over time, analyze the collected data, and refine your Instagram strategy.
- Competitor Analysis: Gain insights into the hashtags used by your competitors.
- Custom Hashtag Sets: Create and save multiple hashtag sets for different types of posts and switch between them as needed.
Use Cases
Tagbox is a great fit for marketers, influencers, and businesses that need to enhance their Instagram presence. The features listed above help users craft posts that maximize engagement and reach, ultimately driving growth on their Instagram accounts.
Pricing
Tagbox offers two pricing tiers — Basic plan for $15/mo with all essential functionality and Pro Plan at $30/mo with advanced features. Enterprise Plan allows custom pricing.
Upfluence: Influencer connecting tool
Upfluence is an Influencer marketing tool, that helps brands find influencers and collaborate with them. The platform offers various tools for Instagram marketing such as finding influencers, managing influencer marketing campaigns, and tracking its performance.
Features
- Influencer Discovery: Explore influencers’ profile performance.
- Campaign Management: Plan and monitor your influencer marketing campaigns and affiliate partnerships from one platform.
- Influencer Relationship Automation: Automate the communication and collaboration flow.
- Content Approval Workflow: Streamline the content review process using a user-generated content approval feature.
- Performance Analytics: Track real-time campaign performance using an in-built reporting system.
Use cases
Collaborating with the right influencers can be challenging. Especially on Instagram, as this platform is highly competitive.
Upfluence helps to simplify this flow. It’s the best for brands and agencies looking to run influencer marketing campaigns.
Pricing
Upfluence offers custom pricing based on needs and usage.
Sentencerewriter.net: AI-powered content writing suite
Sentencerewriter is an AI-powered sentence enhancer that helps marketers and content creators generate fresh, engaging, and unique text effortlessly. It uses AI technology that refines your content while preserving the original meaning. It is a perfect tool for creating captivating captions, posts, and other content for Instagram and other social media platforms.
Key Features
- AI Rewriting: Uses NLP and ML to refresh your sentences.
- Multiple Options: Provides several sentence variations so you can choose the best one.
- Customizable Tone: Allows you to set the tone and style to match your brand.
Use Cases
Sentencerewriter.net helps you produce unique social media content, such as catchy Instagram captions and engaging posts. It also refreshes your blogs, newsletters, and website copy to maintain a consistent brand voice.
Pricing
Sentencerewriter.net offers free and three paid plans: $4.99 weekly, $8.97 monthly, and $79.57 yearly. Paid plans unlock various benefits: no ads, the latest AI, 3x faster speed, unlocked languages and modes, and others.
RiteTag: Hashtag optimizer
RiteTag is a specialized tool for hashtag research and optimization. It provides real-time hashtag suggestions and analyzes the performance across different social media platforms, ensuring your content reaches your target audience. The tool works by text or image, helping you find the most relevant and trending hashtags.
Features
- Hashtag Analytics: Track the performance of different hashtags to understand their effectiveness.
- Real-Time Hashtag Suggestions: Get hashtag ideas to improve post visibility.
- Various Integrations: Integrate with X, Instagram, Sprout Social, Hootsuite, Buffer, and Later.
- Hashtag Monitoring: Track trending and relevant hashtags in your niche to stay up to date.
- Custom Hashtag Sets: Create and save hashtag groups tailored to your specific Instagram campaigns or audiences.
Use cases
Organic reach and engagement rates can drop, making it harder to connect with the audience. Platforms like RiteTag can prevent it. It will be useful for content creators and marketers looking to improve the visibility of their social media posts.
Pricing
Rite-tag offers both free version and premium plans. Paid plans start from $65/month and allow extra features.
How to choose the right Instagram marketing tools
By evaluating these aspects, you’ll be better equipped to select Instagram marketing tools that provide long-term value:
- Scheduling and automation capabilities
Features like bulk uploading, content calendar views, and the ability to schedule Stories and Reels. Tools with AI-powered suggestions and posting time recommendations will also be helpful.
- Analytics and reporting features
Details on account performance, engagement metrics, Instagram followers growth, competitors, and content effectiveness are crucial. ??Pay attention to the solutions that offer cross-channel social media analytics, integrating with LinkedIn, TikTok, Facebook Ads reporting tools, and more.
- User-friendly interface
Drag-and-drop functionality, visual content planners, and mobile app availability are important, as well as in-app tutorials. Additionally, ensure the platform offers two-factor authentication and sets user permissions for team members.
- Cost-effectiveness and scalability
Ensure the platform fits your budget and can accommodate your business’s growth. Select tools that align with your Instagram marketing goals and allow you to upgrade or downgrade as needed.
- Integration capabilities
Look for native integrations with popular CRM systems, e-commerce platforms, etc. Search for built-in image and video editing capabilities and template libraries.
- Customer support
Make sure the tool offers live chat, email support, or phone assistance. This feature will streamline your problem-solving.
Remember to regularly reassess your chosen tools to ensure they continue to meet your evolving needs.
Conclusion
The listed Instagram marketing tools can help to boost your social media efforts. We hope you will use them to streamline your Instagram marketing strategy, content creation, and marketing analytics, and reduce time spent on manual tasks.