Porter Metrics is a solid choice due to its integrations with everyday marketing apps and handy dashboard templates for Looker Studio. But here’s the thing—its 15+ connectors might not be sufficient as your data needs grow.
When you need more connectors, smarter reporting tools, or stronger automation, you’ll need something more powerful. In this article, we break down the best Porter Metrics alternatives to help you find the right fit for your business.
Comparing the best alternatives to Porter Metrics
Before we dive into a more detailed comparison, check out the following table which we’ve compiled below to quickly compare Porter Metrics and its competitors regarding prices, number of data source integrations, and more.
| Porter Metrics | Coupler.io | Windsor | Adverity | Funnel | Databox | |
|---|---|---|---|---|---|---|
| Starting price *) | $12.49 | $24 | $19 | Custom | Custom | $47 |
| Free plan | ? | ?? | ?? | ? | ?? | ?? |
| Free trial | ?? | ?? | ? | ?? | ? | ?? |
| Report templates | ?? | ?? | ?? | ? | ?? | ?? |
| Built-in visualization | ? | ?? | ? | ?? | ?? | ?? |
| Minimum update frequency | daily | 15 mins | hourly | 15 mins | Based on the data source | 15 mins |
| G2 reviews | 4.6 | 4.8 | 4.6 | 4.5 | 4.5 | 4.4 |
| New sources and features on request | ?? | ?? | ?? | ? | ?? | ?? |
*) Monthly, billed annually
Top Porter Metrics alternatives
Let’s look at the top 5 Porter Metrics alternatives. We’ll analyze their features, pricing, integrations, and potential drawbacks to assist you in selecting the most suitable option for your needs.
#1: Coupler.io
Coupler.io is a reporting automation platform that simplifies the way you collect, manage, and analyze your data from over 60 sources.
Unlike Porter, which primarily focuses on marketing data, Coupler.io offers a much more versatile and scalable solution. It supports integrations across CRM, accounting, sales, finance, e-commerce, and more, catering to a wide variety of business needs.
Coupler.io allows you to gather data from multiple sources and consolidate it in a single location. It features powerful ETL functionality. Before loading it to your favorite destination, you can preview, clean, and transform your data for accurate analysis.
For visualization, Coupler.io lets you see data directly on the platform or connect to BI tools like Looker Studio (formerly Google Data Studio), Power BI, or Tableau. You can even save time by using pre-built dashboard templates tailored for marketing purposes, including PPC and SEO insights.
Automation is a significant advantage here as well. You can schedule data refreshes as often as every 15 minutes. Coupler.io also supports webhooks, allowing you to trigger the data flows to run in sequence and notify your system about their execution status.
Coupler.io pros
Here’s why Coupler.io has won the hearts of so many users worldwide:
- Easy to use: The platform features an intuitive UI. The setup is simple and can be done within minutes—no coding or data analyst needed.
- One-stop-shop: It has everything you need in one place. From data integration to automation and reporting, Coupler.io has everything covered in one powerful platform.
- Reliability: It is trusted by over 1 million users worldwide and backed by over 15 years of proven experience in workflow automation and data analytics.
- Time-saving: Save 60% on reporting time and cut data prep hours in half.
- Excellent support team: Outstanding support with a 95% satisfaction rate. The support team is responsive, skilled, and always ready to help.
- Cost-effective: Affordable for teams of any size, includes a free plan and a free trial.
Coupler.io pricing
You can start Coupler.io with a 7-day free trial (the Team plan is the most popular) and then decide on the subscription that works best for you:
- Free: 1 user, 1 data connection, 100 rows per run, and manual data refresh.
- Personal ($24/month): 1 user, 5 data connections, unlimited rows per run (1,000 rows for high-volume sources), and daily data refresh.
- Professional ($49/month): 5 users, 20 data connections, unlimited rows per run (10,000 rows for high-volume sources), and daily data refresh.
- Team ($99/month): Unlimited users, 50 data connections, unlimited rows per run (100,000 rows for high-volume sources), and data refresh every hour.
- Business ($249/month): Unlimited users, 250 data connections, 20 data connections, unlimited rows per run, and data refresh every 15 minutes.
- Enterprise: Contact the sales team for a quote.
Coupler.io integrations
- Data sources: Connectivity to over 60 data sources, including CRMs, marketing automation platforms, accounting software, etc. For apps not natively supported, you can use Coupler.io’s JSON connector to set up custom API-based connections.
- Data destinations: Load to popular destinations, including Microsoft Excel, Google Sheets, Big Query, Looker Studio, Power BI, and Tableau.
- Automatic data refresh: Keep your data updated at your preferred frequency, with intervals as short as every 15 minutes.
- Webhooks: With Coupler.io, you can also set up chains of imports or trigger powerful actions outside the platform using incoming and outgoing webhooks.
Coupler.io cons
- Most dashboard templates are designed for Looker Studio, although there are also templates for Google Sheets, Power BI, and Tableau.
- Its built-in data visualization feature is still in its early stages, so there are some noticeable rough edges.
#2: Windsor.ai
Windsor.ai stands out from Porter Metrics by offering a more detailed analysis across marketing touchpoints.
It is a data automation and analytics platform with a robust attribution modeling feature. It gives you clear insights into how different touchpoints contribute to conversions across your marketing channels.
If you need advanced marketing attribution or campaign tracking, Windsor.ai is an excellent choice. Its primary aim is to optimize your ad campaigns, track ROI, and improve performance using data-driven solutions.
Windsor.ai pros
- Advanced attribution modeling. Windsor.ai elevates advanced attribution modeling to the next level with its AI-powered features. It breaks down how every channel contributes to your conversions. These insights help you optimize campaigns and improve ROI.
- Wide range of data connectors. It integrates with 315+ data sources, including many advertising and marketing platforms.
- Dashboards templates. Windsor.ai offers free marketing dashboard templates that can be customized to only show the metrics that matter to you.
Windsor.ai pricing
Windsor.ai offers a range of pricing plans based on the number of connectivity to data sources and destinations.
Here is the price of each plan if you pay annually:
- Free: 1 user, 1 data source, 1 account, 5 database destinations, and daily data refresh.
- Basic ($19/month): Unlimited users, 3 data sources, up to 75 accounts, and daily data refresh.
- Standard ($99/month): Unlimited users, 7 data sources, unlimited destinations, and hourly data refresh.
- Plus ($249/month): 10 data sources and up to 200 accounts.
- Professional ($499/month): 14 data sources, 500 accounts, and auto-add of all accounts.
- Enterprise: Up to 300 data sources, 50,000 accounts, enterprise SLA, custom connector options, and more. Contact their sales team for a quote.
If you’re interested in their marketing attribution, here are the pricing options:
- Standard: $549 per month.
- Professional: $699 per month.
- Enterprise: Contact their sales team.
Windsor.ai integrations
Windsor.ai connectors let you connect to 315+ data sources, including various marketing platforms such as Google Ads, Facebook Ads, Salesforce, and others.
The platform allows data to flow to 16 destinations, including popular BI tools like Tableau, Power BI, and Looker Studio.
Additionally, it features data transformation functions to clean and structure your data for effective analysis.
Windsor.ai cons
Due to its advanced features, Windsor.ai has a steep learning curve. It might not be the best pick for beginners or small teams without prior marketing analytics experience.
#3: Adverity
Adverity is an excellent Porter Metrics alternative, especially for businesses managing extensive amounts of data from different sources. This powerful data integration platform is particularly suited for enterprise-level organizations and data-driven marketing teams.
You can analyze and visualize your data with Adverity’s built-in dashboards. This helps you quickly uncover trends and gain insights without needing extra tools.
Adverity comes with AI-powered data transformation and analytics features. Smart data transformation cleans and prepares your data automatically. Its advanced analytics use AI to identify important patterns and provide actionable insights. Everything is designed to make decision-making quicker and more accurate.
Adverity pros
- Extensive integrations: Over 600 data integrations supported.
- Built-in analytics and visualizations: Includes tools for data modeling, forecasting, and predictive analytics to help you find key insights.
- Powerful data transformation: You can clean, map, and customize data with ease using their advanced tools powered by AI.
- Excellent customer support: The support team is helpful and responds quickly to issues.
- High ROI: It saves your time and money by cutting down workloads for developers and analysts.
- API access: You can access the platform with their API for custom workflow integrations.
Adverity pricing
Adverity does not have a set pricing structure. The cost depends on your specific needs and is negotiated individually. Unfortunately, there is no free trial available for initial testing. However, in the past, plans have started at €500 per month. Keep in mind that the final price may vary based on the features and scale your business requires.
Adverity integrations
Adverity supports integrations with more than 600 platforms. These include social media apps, marketing tools, content management, email marketing, and more.
Adverity also supports robust data transformation features. Its low-code scripting tool empowers users to clean and optimize data without extensive programming knowledge.
For destinations, Adverity allows data exports to over 25 destinations. These include databases such as MySQL, cloud storage, data lakes, and business intelligence tools.
Adverity cons
Adverity’s pricing is expensive and not transparent. This can be tough for small businesses with tight budgets. Moreover, there’s no free trial or free plan, so you can’t test the platform before making a commitment.
#4: Funnel.io
Funnel.io is a data automation tool built for marketers who juggle tons of ad platforms. It connects with over 590 data sources, making it a powerful Porter Metrics alternative. If Porter’s data sources feel limited, Funnel’s wide range of integrations may be the solution.
It is ideal for businesses running campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn. If you’re frequently navigating different tools to assess performance, Funnel consolidates all that data into a single location.
Funnel also shines with its reporting and dashboards. Its Data Explorer feature allows you to dig deep into your data, save your queries, and share them with your team.
Its ability to store historical data is a huge plus. So, even if there are changes in your data sources, your past data remains safe and accessible. This makes Funnel an excellent pick if you require a reliable tool for tracking long-term performance across different channels.
Funnel pros
- Funnel has an extensive list of connectors for marketing and sales platforms.
- This platform stores your data internally and allows you to access historical data, typically up to 2 years back.
- You can request custom connectors if you have a Business or Enterprise plan.
- Easy to use with a user-friendly interface, so non-technical users can operate it easily.
Funnel pricing
There are four plans: Free, Starter, Business, and Enterprise. Unfortunately, there’s no transparent pricing table. For reference, their Standard plan starts at about $240/month.
In addition, Funnel uses a credit system called flexpoints. The points measure your usage and are calculated based on the number of connectors and features you need (not the amount of data you process). Every plan provides enough flexpoints to cover typical use cases, and you can easily add more if necessary. While flexpoints can prevent overspending, they might be confusing if you’re unfamiliar with this system.
Funnel integrations
Funnel supports an impressive 590+ data sources, including major marketing and sales platforms, social media, email marketing, and more.
You can send data to 35+ data destinations, including spreadsheet apps, BI tools, data warehouses, and cloud storage.
With its Starter plan, you can connect to 100+ Core connectors and load data to Looker Studio, Google Sheets, or Microsoft Excel. If you have a Business or Enterprise plan, you can request custom connectors and load data to BI tools, data warehouses, and storage.
Funnel cons
- Learning curve: It might take time for new users to explore all features.
- Pricing: Funnel is expensive, and figuring out flexpoint usage can be tricky if you’re new.
Learn more about Funnel.io alternatives.
#5: Databox
Databox enables you to create dashboards using its built-in templates and drag-and-drop editor. One of its main strengths is the ability to create dashboards almost instantly.
It shines as a strong Porter Metrics alternative when speed is a crucial factor, and your apps are natively supported by this platform.
Databox works well for basic reporting, but its visualization options are rather limited compared to advanced BI tools like Power BI or Tableau.
If you’re seeking highly interactive dashboards or extensive customizations, you might find Databox somewhat limiting. However, if ease of use and simplicity are priorities for you, this tool is still a dependable choice for your requirements.
Databox pros
- Ease of use. User-friendly platform that doesn’t require technical expertise, making it accessible to all users.
- Quick setup with pre-built templates. You can get started in minutes with a variety of pre-built templates designed for popular apps.
- Dashboards are mobile-friendly, enabling real-time data monitoring and updates from anywhere.
Databox pricing
- Free: Limited to 3 data sources, daily data refresh, 3 users, 3 dashboards.
- Starter ($47/month): 3 data sources, data refresh every 4 hours, 5 users, and unlimited dashboards.
- Professional ($159/month): 3 data sources, hourly data refresh, unlimited users, and unlimited dashboards.
- Growth ($319/month): 3 data sources, hourly data refresh, unlimited users, unlimited dashboards, metrics forecasts, and more advanced features.
- Premium ($799/month): 100 data sources, enterprise-level tools, and hourly refresh rates.
Additional costs: For most plans below the Premium tier, Databox charges $5.6 per extra data source. This can quickly add up, especially for businesses managing multiple data points.
Databox integrations
Databox supports integration with over 100 data sources. These include popular tools like Google Analytics, HubSpot, Facebook Ads, and Salesforce. Its primary focus is connecting with widely used apps for marketing and sales.
If your app isn’t on the list, Databox lets you use their API to pull data as a JSON payload. However, this requires advanced technical skills.
Databox doesn’t let you export data to external destinations like spreadsheets, BI tools, or data warehouses. This is ideal for those who prefer to manage all data within Databox, but it can be limiting if you want to move data around
The data transformation capabilities are limited. You can tweak metrics or adjust data presentations within dashboards. However, more advanced transformations—such as combining, filtering, or cleaning datasets—are not supported. This could be a hassle if you need more in-depth data preparation before analysis.
Databox cons
Its visualization tools are pretty basic, primarily using standard charts and graphs, which might fall short of advanced analytics needs.
Moreover, Databox is designed mainly for in-platform reporting. You can’t transfer data to external tools like Power BI or Tableau.
Learn more about the best Databox alternative.
Porter Metrics: A quick overview
Porter Metrics, also known as Porter, is a user-friendly data integration platform designed for marketers and small businesses. It helps connect your everyday marketing apps to tools like Looker Studio and Google Sheets for easy reporting and analysis.
Porter lets you automate report creation and customize them to fit your needs. The platform supports a range of data visualizations, from charts to funnels, to help you better understand your marketing efforts. Plus, it lets you schedule automated report deliveries, whether daily, weekly, or monthly.
Porter pros
- Easy to use. It’s no-code so that anyone can set it up without technical expertise.
- Cross-channel reporting. Porter lets you create detailed, multi-platform marketing reports with ease.
- Dashboard templates. There are over 100 templates for Looker Studio and Google Sheets.
- Affordable options. You pay only for the accounts you need to connect.
Porter pricing
With Porter, you pay just between $1-$4 per day to get your marketing metrics together.
Here are the monthly plans and prices if you pay annually:
- Solo ($12.49/month): 1 account.
- Teams ($33.33/month): up to 5 accounts.
- Agencies ($83.33/month): up to 20 accounts.
- Agencies Pro ($150/month): up to 40 accounts.
All plans include unlimited users and destinations.
Porter integrations
Porter supports 15+ data sources, including platforms like Facebook Ads, Linkedin Ads, TikTok Ads, Shopify, and HubSpot. Data destinations include Looker Studio and Google Sheets, with no additional usage fees. However, advanced data transformations aren’t Porter’s strong suit—it focuses more on simplicity and ease of use.
Porter cons
- Limited data connectors. It doesn’t have as many integration options as some other tools. If your data source isn’t on the list, you might run into trouble.
- No free plan. There’s only a 14-day free trial. After that, you’ll need to pay. Several competitors do offer a free tier.
- Not for advanced needs. If you’re looking for complex data transformations or heavy customization, Porter might feel a bit too simple.
Why users search for Porter Metrics alternatives
Porter is a handy tool for many marketers. However, some people seek other options because of its limitations.
One big issue is the number of integrations. Porter connects to only 15+ data sources. While this may sound like a lot, it pales in comparison to other platforms that offer 60 or more.
Another challenge is scalability. Porter is built for small and mid-sized businesses, which is great—for those businesses. But if you’re a growing company or already handle large-scale operations, Porter might not keep up with your needs.
Then there’s data refresh limitation. Porter provides daily data refreshes, which can work if you’re okay with slight delays. However, many businesses need real-time or near-real-time updates to track performance closely. This is something Porter doesn’t offer.
These limitations don’t mean Porter Metrics is a bad tool. However, for many businesses, they’re deal-breakers. That’s why so many have started exploring Porter Metrics alternatives to find a better fit.
Check out other materials on our blog related to alternatives and competitors analysis:
How to choose the best data tool for your business needs
When selecting the best data tool, several factors must be considered:
Begin by assessing your business’s specific requirements. How big and complex are your data sources? Can your tool handle the load? Are you working on simple reports or advanced analysis? Finally, look at your budget and IT skills. Combining these factors will help you narrow down your options.
Here’s a quick guide to help you choose the best Porter Metrics alternative:
- If you want an all-in-one solution that’s simple, affordable, and flexible, go with Coupler.io. It integrates over 60 data sources, comes with pre-built report templates, and offers excellent support.
- If your focus is on advanced marketing analytics across channels, Windsor.ai is a solid pick.
- If you handle large-scale, enterprise-level data, check out Adverity. It’s packed with advanced features for businesses managing complex operations.
- If you’re a marketer in need of a tool for visualizing campaign performance across channels, Funnel could be your best match.
- If you want a simple and easy-to-use tool for creating dashboards quickly, go for Databox.
Among these, Coupler.io stands out as our top recommendation. It checks all the boxes—it’s affordable, beginner-friendly, and backed by excellent support. Plus, with its ready-to-use templates, you can save tons of time on reporting.
Not sure yet? Give Coupler.io a try and see how it works for you.
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