Supermetrics is one of the most popular data integration platforms out there. You can connect data from 150+ sources to your favorite destinations for reporting and analytics. But their packages can be quite expensive and complicated. In this article, we’ll explore how Supermetrics pricing works, what intricacies it keeps, and figure out what you can do if their pricing model is not an option for you.
Supermetrics pricing – how good or bad is it?
Supermetrics is focused on helping businesses send data securely from numerous marketing platforms to a variety of destinations. Some other features include real-time data refresh, data transformation, automated reporting, and customizable dashboards. When it comes to cost, you should know that
there’s a separate pricing plan for every destination in Supermetrics.
The available categories for destinations include spreadsheets, visualization tools, data lakes, and data warehouses.
Let’s take Looker Studio as an example, one of the most popular destinations. The cheapest plan, Starter, costs $29 per month when billed annually. Note that it supports only one included source, Facebook Ads, plus 2 additional sources of your choice.
The next plan, Growth, includes Facebook Ads and 6 additional sources for you to select, priced at $159 per month. Or opt for the more advanced Pro plan at $399/month, which offers 9 extra sources of your choosing. For even more sources, you’ll have to pay $29 per one on each of these plans.
If you need additional destinations, such as Google Sheets and Excel, you can add them to the Growth or Pro plan for $149 each.
The prices for other destinations, such as BigQuery, are not publicly available, so you have to contact Supermetrics to find it out. There’s also the Supermetrics API for making custom connections.
Supermetrics pricing pros and cons
Although Supermetrics pricing is a little complicated, there are still some advantages to what they offer. Here are a few pros and cons you need to know about Supermetrics pricing plans.
| What is good | What is not good |
|---|---|
| Highly optimized for each destination | Destination-specific pricing |
| Premium plans offer custom access | Basic plans are quite limited |
| Oriented toward large corporations | Not for small budgets |
Whenever Supermetrics is getting expensive or too intricate for you, would it really be a good idea to use it as an alternative to Coupler.io for your data integration needs? Coupler.io can help you switch to a platform that offers similar features without a lofty price tag.
It offers a limitless set of destinations and sources, as well as several awesome features for just a monthly fee. Apart from getting better value for your money, you’d also be able to set up any connection without any stress.
Coupler.io: A Supermetrics alternative with better pricing
If you don’t like the idea of destination-based pricing and you want the same or an even better data integration solution with more convenient and flexible user-friendly pricing, then you should consider a reliable alternative, such as Coupler.io.
Coupler.io is an all-in-one data automation and analytics platform that allows you to automate data flows from 60+ apps, transform your data, and bring it on a chosen schedule to Google Sheets, BigQuery, Looker Studio, Excel, PowerBI, and Monday.com. Coupler.io supports the majority of Supermetrics’ sources, including Facebook Ads, Airtable, HubSpot, LinkedIn Ads, GA4, and many others.
With Coupler.io, you can combine data from different sources, use webhooks, and take advantage of a vast Transformations module. Through this, you can add or remove fields, create new calculated fields, filter and sort data, and perform any other adjustments before the data is brought to its final destination. All of this, in a simple no-code interface and a 5-minute setup for your data flows.
The platform offers a library of ready-to-use dashboard templates in Looker Studio, Google Sheets, Power BI, and Tableau. All the templates have built-in connectors to automate data flow from your sources. This way, you get instant insights without any hassle.
The pricing of Coupler.io starts from $24, with all destinations included at no additional cost. With Coupler.io, all core sources are available at all pricing plans, and you are able to set up daily automatic refreshes for the cheaper plans.
The essence of Coupler.io pricing is ‘pay for data flows’, not a set of sources or destinations. This is especially convenient for growing businesses. They can start with cheaper plans, Personal or Professional, to deal with medium data flow needs. When their data reporting and analytics requirements go up, they can upgrade to Team or Business plans. This way, you can align your scaling with a proper subscription plan. Start your acquaintance with the platform for free.
Here’s the breakdown of the Coupler.io pricing:
| Pricing plan | Price per month | Users | Data connections | Rows per run | Schedule | Sources & destinations |
|---|---|---|---|---|---|---|
| Free | $0 | 1 | 1 | 100 | No | All |
| Personal | $24 | 1 | 5 | Unlimited (1,000 for high-volume sources) | Every day | All |
| Professional | $49 | 5 | 20 | Unlimited (10,000 for high-volume sources) | Every day | All |
| Team | $99 | Unlimited | 50 | Unlimited (100,000 for high-volume sources) | Every hour | All |
| Business | $249 | Unlimited | 250 | Unlimited | Every 15 minutes | All |
Those are the Coupler.io prices per month when billed annually.
Detailed breakdown of Supermetrics cost
Now, we’ll proceed to explain how the pricing for each destination works in Supermetrics. It’s important to know that the pricing system isn’t exactly simple, and the costs can add up quickly, especially when you require multiple destinations, accounts, or data sources. Let’s explore the details of each Supermetrics pricing plan below.
Looker Studio integration pricing
On the Supermetrics pricing page, you’ll find that Looker Studio starts from $29 per month. But that can only cover a single Facebook Ads connector + 2 of your choice. You’d have to seek other plans for scalability. Here’s a little comparison table for the Looker Studio integration pricing in Supermetrics.
| Pricing plan | Price per month | Users | Accounts | Data sources | Extra |
|---|---|---|---|---|---|
| Starter | $29 | 1 | 3 | Facebook Ads + 2 of your choice | up to 5 sources at $29/each per month |
| Growth | $159 | 2 | 7 | Facebook Ads + 6 of your choice | up to 12 sources at $29/each per month |
| Pro | $339 | 3 | 10 | Facebook Ads + 9 of your choice | up to 15 sources at $29/each per month |
Supermetrics also has a Business package for the Looker Studio integration that allows you to build a custom plan for your company. It provides access to a custom number of data sources, users, and accounts.
Google Sheets integration pricing
Supermetrics cost for Google Sheets starts at $29 per month. However, this package is also limited, and you may need to explore other options to accommodate your data integration needs. Here’s the comparison table of the Google Sheets pricing plans in Supermetrics.
| Pricing plan | Price per month | Users | Accounts | Data sources | Data refresh | Extra |
|---|---|---|---|---|---|---|
| Starter | $29 | 1 | 3 | Facebook Ads + 2 of your choice | Weekly | up to 5 sources at $29/each per month |
| Growth | $159 | 2 | 7 | Facebook Ads + 6 of your choice | Daily | up to 12 sources at $29/each per month |
| Pro | $339 | 3 | 10 | Facebook Ads + 9 of your choice | Hourly | up to 15 sources at $29/each per month |
Supermetrics’ essential plan for most destinations supports a limited number of apps. You can add any of the supported apps for $29 per month, but if you want premium sources, you’ll need to contact them for a quote. For example, the price for premium sources such as Optimizely, Adobe Analytics, or QuantCast will vary depending on your data requirements, so you’d have to speak with their sales staff to determine the cost.
Alternatively, the Business plan gives expansive access to the Google Sheets integration. You can get a custom number of data sources, users, and accounts, as well as automated refreshes on demand. To find out the cost for custom pricing, you’d have to reach out to their sales team.
Microsoft Excel integration pricing
Supermetrics cost for the Microsoft Excel integration starts at $29 per month. While it may offer some basic features, you’d have to upgrade for more coverage or complex data needs. Here’s the comparison table for the Microsoft Excel pricing plans in Supermetrics.
| Pricing plan | Price per month | Users | Accounts | Data sources | Data refresh | Extra |
|---|---|---|---|---|---|---|
| Starter | $29 | 1 | 3 | Facebook Ads + 2 of your choice | Weekly | up to 5 sources at $29/each per month |
| Growth | $159 | 2 | 7 | Facebook Ads + 6 of your choice | Daily | up to 12 sources at $29/each per month |
| Pro | $339 | 3 | 10 | Facebook Ads + 9 of your choice | Hourly | up to 15 sources at $29/each per month |
There’s also a Business plan for businesses with advanced requirements. You can access a custom number of sources, users, and accounts and automated refreshes on demand. You’d have to contact them to request a quote for such customization.
Power BI integration pricing
Microsoft Power BI integration with Supermetrics starts at $29 per month. Below is a comparison table outlining the available pricing plans for this destination.
| Pricing plan | Price per month | Users | Accounts | Data sources | Data refresh | Extra |
|---|---|---|---|---|---|---|
| Starter | $29 | 1 | 3 | Facebook Ads + 2 of your choice | Weekly | up to 5 sources at $29/each per month |
| Growth | $159 | 2 | 7 | Facebook Ads + 6 of your choice | Daily | up to 12 sources at $29/each per month |
| Pro | $339 | 3 | 10 | Facebook Ads + 9 of your choice | Hourly | up to 15 sources at $29/each per month |
Additionally, Supermetrics offers a custom Business plan for Power BI as the destination. To receive a quote for this option, you’ll need to reach out to the Supermetrics sales team directly.
Pricing for other destinations
Supermetrics cost for other integrations such as BigQuery, Amazon S3, Snowflake, and others are not publicly available. So you’d have to contact their sales team for a quote.
Supermetrics API pricing
There’s no fixed pricing for Supermetrics API. You have to submit a form that contains your company’s information and wait for their sales team to reply with a quote. However, some online sources suggest that Supermetrics API pricing starts at $499 per month.
Supermetrics destination-based pricing vs. Coupler.io data flow-based subscriptions
When choosing a data integration platform, you should understand what approach to pricing suits your requirements. Supermetrics offers the destination-based approach, i.e., you mostly pay for the destination to connect your data sources. Whilst some may only require a few destinations for their analytics and reporting, most businesses would prefer to have the ability to work with various destinations at no extra cost.
Learn more about the alternatives to other tools for reporting and data automation on our blog:
Coupler.io being an alternative to Supermetrics and one of the best Adverity alternatives provides pricing based on the user’s data flow needs. All subscription plans are not limited in terms of access to sources and destinations. The limits relate to features, users, runs, and data volume. This makes Coupler.io an ideal solution for scaling since you can start with a cheaper plan and upgrade when your data volume needs to grow. Try it out and make a wise choice.
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