Coupler.io Blog

15+ Top Survey Tools for Small Businesses 2025

  • Zakhar Yung
    • Top survey tools for small businesses

    Using online surveys to understand your clients better is a terrific way to improve your business. Getting consumers to fill out their surveys may be difficult for many company owners and new marketers who are just starting out. Nevertheless, if one has access to the appropriate software, developing, disseminating, and evaluating online surveys can be very easy. It might also be a good idea to to use all this in a combination with some cutting-edge AI marketing tools to maximize effect.

    You are at the right place if you are seeking out top online survey tools that will help you receive more consumer feedback, boost sales, feedback from your employees, boost social media engagement, and more. In this article, we are going to list some of the best online survey tools for small businesses that allow you to develop, deliver, and evaluate surveys.

    15+ best survey tools for small businesses

    Jotform Survey Maker

    Jotform Survey Maker is the easiest way to collect and receive feedback because its features allow you to automate your feedback collection process and add it seamlessly to your workflow. The tool provides tons of free templates and app integrations to create your surveys quickly and embed them into your website or other assets. Users can integrate surveys into their workflow and choose where the submissions land. The platform allows you to customize surveys to match your branding and ensure every user has a unique experience.

    Thanks to it’s wide functionality, Jotform Survey Maker with 20+ million users can suit various business needs.

    Features:

    Pricing: Jotform has a free plan that comes with all of its basic features for you to try out the tool. They have 4 paid plans that have increased limits and some perks. In the table below, we have outlined the monthly prices, which are billed annually. 

     BronzeSilverGoldEnterprise
    Pricing$34/month$39/month$99/monthCustom
    Features    
    Conditional logicYesYesYesYes
    Template LibraryYesYesYesYes
    Multi-user platformNoNoNoYes
    Custom BrandingNoNoNoYes

    Pros

    Cons

    SurveyMonkey 

    Many users consider SurveyMonkey to be one of the best online survey tools available. If you use this tool, it won’t be hard for you to develop, produce, or acquire data in a timely manner for further analysis. Thanks to the tool’s user-friendly interface, SurveyMonkey is easy to use for the respondents as well. The in-app survey builder makes it easy to collect user input in the form of comments, views, and feedback quickly and efficiently. The platform offers pre-built and customizable templates for various survey formats, including consumer, healthcare, or event surveys, and many more.

    SurveyMonkey is a good choice for individuals who want a survey tool that won’t waste their time with unnecessary features. Rather, it does a great job by focusing on the most important parts of the surveying process.

    Features:

    Pricing: SurveyMonkey has a basic free plan that enables you to get started, but it is highly limited. To get the most out of SurveyMonkey, you’ll need to upgrade to either of the following plans: teams, individuals, or enterprise. 

    Teams

    In the table below, we have outlined the monthly prices that are calculated and paid for on a yearly basis. The team plan starts with support from three users and above.

     Team advantageTeam PremierEnterprise
    Pricing$25/month $75/month Call for price
    Features   
    Survey SharingYesYesYes
    Multi-lingualYesYesYes
    Team collaborationYesYesYes
    White label surveysNoYesYes
    Block RandomisationNoYesYes
    All data exports (CSV, PDF, PPT, SPSS, XLS)YesYesYes

    Individual

    In the table below, we have outlined the monthly prices which are billed annually. 

     Premier annualAdvantage annual Standard monthly
    Pricing$99/month$34/month$35/month
    Features   
    Unlimited number of surveysYesYesYes
    Multi-lingualYesYesNo
    White label surveysYesNoNo
    A/B testingYesYesNo
    Data exports (CSV, PDF, PPT, XLS)YesYesYes
    Advanced data exports (SPSS)YesYesNo

    Pros:

    Cons:

    TypeForm

    Because of its stunning layout, Typeform is often considered to be among the best online survey tools available. Typeform is a survey builder that places an emphasis on maintaining people’s engagement all the way through the surveying process. It achieves this goal by asking a single question at a time and relying on conditional logic to formulate the appropriate questions to ask as a follow-up.

    Typeform’s features make questionnaires aesthetically beautiful and entertaining, two qualities that should be included in every good survey. It is also possible to export and show your surveys on your desktop browsers, as well as mobile devices like tablets and smartphones. Typeform’s free edition gives you access to an endless number of questions and answers, as well as exporting options, integration with your apps, and more.

    Typeform also has an extensive library of some of the most professional-looking themes we’ve encountered when conducting surveys. 

    If you opt to use Typeform, you can also automate the process of exporting responses into a spreadsheet. It’s probably a better approach if you want to analyze, aggregate, visualize, and further process them there. Read more: How to export Typeform to Google Sheets (Excel and BigQuery exports are also available).

    Features:

    Price: You can get started for free. However, for more access to some features, you need the paid plan. 

    In Typeform, you have the option of paying annually or monthly. For monthly payments, the prices are slightly higher, but you get a 16% discount when you pay annually. 

    In the table below, we have outlined the monthly prices, which are billed annually.  

     BasicPlusPro
    Pricing$25/month$50/month$83/month
    Features   
    Unlimited questionsYesYesYes
    Logic JumpsYesYesYes
    Add your logoNoYesYes
     Respondent email notificationsYesYesYes

    Pros:

    Cons:

    SurveySparrow

    SurveySparrow is one of the top survey tools if you’re looking for conversational surveys. Known for its versatility, the tool is a one-stop solution for all your experience management needs. 

    Its design is focused on simplicity, allowing for easy creation and deployment of surveys that feel more like a chat than a checklist. This approach helps in capturing honest feedback while providing a user-friendly interface, making it suitable for any business looking to engage with their audience effectively.

    Features:

    Pricing: All plans are billed annually.

     BasicStarterBusinessProfessionalEnterprise
    Pricing$19/month$39/month$79/month$249/monthCustom
    Features   
    Responses25001500050000100000Custom
    Users1135Custom

    Pros: 

    Cons:

    Qualtrics

    Qualtrics is a platform that allows anyone to conduct surveys and create their own questions at no cost. It can be used to create surveys that are catered precisely to a group of audiences that you have in mind. Qualtrics is an advanced platform for doing research, and it is designed to meet the needs of large businesses as well as academic institutions. It is equipped with cutting-edge analytical features that may be used in major research projects. 

    With the help of its drag-and-drop survey builder, you will have no trouble creating highly customizable and easy-to-understand forms. It has more than 50 pre-built templates that can be used to easily design great surveys.

    Additionally, it contains integrated data and randomization, conditional branching and display logic, mobile compatibility, and offline mode. Users can choose from the different graph kinds and export results to CSV or SPSS, making it the perfect survey tool for organizations.

    Features:

    Price: Qualtrics pricing is available from the software supplier, and negotiations are done directly with them.

    Pros:

    Cons:

    OptinMonster

    OptinMonster is the best lead-generating software that is currently available. This tool is the best and most effective way to boost the number of people who fill out the survey form for your customer feedback survey. This online survey tool is unparalleled in its class due to the versatility with which it may be used across a wide range of contexts. Because of this, OptinMonster is considered one of the most effective online survey software for smaller businesses. OptinMonster is an excellent option to consider if you want to generate popups that include opt-in forms.

    Because OptinMonster may be associated with your email service provider, you have the ability to classify any new leads that you generate. Anyone can quickly and simply develop “optin campaigns” using OptinMonster, allowing them to show their forms to the appropriate individuals, at the appropriate locations, and at precisely the right moments along the customer journey.

    There is a good chance that you are already aware of the phrase “optin campaigns.” It refers to a wide variety of elements, including popups, floating bars, full-screen welcome mats, and others.

    Features

    Price: OptinMonster has a variety of pricing options to fit your requirements. In the table below, we have outlined the monthly prices, which are billed annually. 

     BasicPlusProGrowth
    Pricing$16/month$32/month$49/month$82/month
    Features    
    Floating BarsYesYesYesYes
    Template LibraryYesYesYesYes
    Drag & Drop BuilderYesYesYesYes
     A/B TestingNoYesYesYes
    Custom BrandingNoNoNoYes

    Pros

    Cons

    forms.app

    One of the standing out survey maker tools is forms.app, which helps you to create not only surveys but also forms and quizzes in less than a minute. forms.app offers more than 4000 ready-made templates so users can easily find and build any surveys at any time of need.

    Also, the tool has many advanced features in its free plan, such as accepting payments, collecting signatures, adding conditions to the questions, and calculating scores. It provides more than 500 third-party integrations that allow you to automate your workflow and reduce the workload. 

    Furthermore, forms.app has introduced its AI form generator feature that enables users to create forms, surveys, and quizzes with a few words. With its user-friendly interface, it is very practical even for those who will use it for the first time. Thanks to its mobile application, users can create surveys and analyze them everywhere and at any time.

    Features:

    Price: forms.app has a free plan with almost all the advanced features in this plan. However, to add your team members and to obtain some privileges, you can buy other memberships. Its paid memberships offer a significant discount when paid annually.

     BasicProPremium
    Pricing$13.5/month$16/month$39/month
    Features   
    Unlimited users25YesYes
    Responses/month100010000100000
    Removing brandingYesYesYes
    Conditional logicYesYesYes
    Priority supportYesYesYes
    Custom subdomainNoYesYes

    Pros: 

    Cons:

    Google Forms

    Google Forms is one of the best survey tools available and is entirely free. It is simple to use and gives you the ability to collect valuable feedback from customers.

    Using the drag-and-drop functionality of Google Forms, users can quickly and easily construct surveys in a matter of minutes. The program is very responsive and multi-device friendly. You can easily access it to get any information you want at any time you need it. 

    It should come as no surprise that Google Forms is used by millions of people given that it offers dozens of themes that can be customized. It also offers a drop-down design, multiple-choice questions, and built-in analytic capabilities. The format of these surveys may be altered to suit your needs in any way. 

    For your cost-free online survey, all you need to do is choose a form, add images and videos, and you will be ready to start collecting responses from respondents. The forms are, of course, completely editable at any moment. Additionally, the tool provides you with statistics and graphics that are updated in real-time. There is a possibility that this data may also be used by other Google products. Your responses will be saved in Google Sheets by default, and you’ll have the option to export them to an Excel file.

    Features:

    Price: Zero cost to use.

    Pros:

    Cons:

    Nicereply

    Nicereply offers a handy, non-intrusive way to collect relevant feedback from the recipients of your emails. The tool is typically used to gauge the customers’ satisfaction after interacting with your staff, get product feedback, assess how recipients feel about the latest newsletter, and many more.

    Unlike some competitors, the tool doesn’t force you to use one specific scoring method in your forms. Quite the opposite – whenever you set up a form, you can choose from one of the three industry standards: CSAT, CES, or NPS. You can even run an A/B test to see which method works best for your audience and business goals.

    The app integrates with plenty of support tools and the likes of Zendesk and Front, making it easy to plug their surveys into your existing communication.

    Features:

    Price: Nicereply offers a free 14-day trial; no credit card is required. After that, you’ll need to upgrade to one of the paid plans. When paying annually, two months are free.

     MiniStartGrowBusiness
    Pricing$39/month$79/month$159/month$239/month
    Features    
    Agents3102550
    Responses/month1002501,0002,500
    All featuresYesYesYesYes
     All integrationsYesYesYesYes
    Unlimited number of surveysYesYesYesYes
    Unlimited surveys sentYesYesYesYes

    Pros:

    Cons:

    SoGoSurvey

    When using SoGoSurvey, it is possible to create online surveys, distribute them, and carry out analysis in real time. Users will never again need to go elsewhere for survey-related operations since it comes equipped with such a comprehensive set of capabilities. Consider using it if you own a business and are looking for a survey tool that combines powerful data analytics with an affordable price point. 

    Using SoGoSurvey survey tool, it is easy to design surveys that can be shared across a variety of different platforms. You are able to monitor the progression of your project via the use of live reports as you are working on it. It is a bonus that there are survey templates available for any business. These templates include customer satisfaction surveys, event surveys, feedback forms, and plenty of other survey types. 

    SoGoSurvey enables you to personalize the look of your survey, upload your own company logo, export survey results into an Excel spreadsheet for further analysis, see and share survey results in real-time, and make use of simple skip logic.

    Features:

    Price: You can get started for free, but it’s limited. SoGoSurvey has a variety of pricing options, which offer a 10-free day trial, no credit card required. The prices are usually billed annually, although you can pay monthly for the Pro and Premium plans, but the prices are slightly higher.

    In the table below, we have outlined the monthly prices, which are billed annually. 

     PlusProPremiumEnterprise
    Pricing$25/month$66/month$99/monthCall for price
    Features    
    Skip logicYesYesYesYes
    TranslationNoNoYesYes
    Data segmentation and data visualizationNoNoNoYes
     Data exports (CSV, Word, PPT, XLS)NoYesYesYes

    Pros:

    Cons:

    Checkbox

    Checkbox is an easy-to-use tool that can be used to create surveys,   questionnaires, forms, polls, and more for businesses across the world. With its built-in data analysis capabilities, access to a whole library of questions, complex skip logic, mobile device-friendly design, user-friendly interface, and multi-platform functionality, it’s evident why so many firms use Checkbox. 

    You can use Checkbox to create anything from a simple one-question survey to a comprehensive survey for a large organization’s research needs. In business, government, and healthcare, the Checkbox survey tool is mostly used since it’s simple to use and consistently yields accurate results. Alternatively, you can get a copy of it and use it on your own devices by purchasing a subscription.

    Checkbox is now one of the top survey tools on the market because of its low pricing and rich set of features.

    Features

    Pricing: Checkbox’s hosted Amazon Web Services services start at $480 per year and are suited for companies that don’t want to rely on IT staff for setup and maintenance.

    Checkbox On-Premises software costs $4,900 and provides perpetual licenses. Businesses with strict data protection or software update rules should use this product.

    Pros:

    Cons:

    SurveyKing

    If you’re looking for a survey tool with many unique features, then SurveyKing is a good option. The platform offers tools for market research, including MaxDiff and Conjoint. In addition, they offer Van Westendorp and Gabor Granger questions if you want to conduct pricing research.

    Their survey builder is straightforward and offers many question types, skip logic/display logic, and an option to set quotas. They also have a variety of templates you can start with, including employee and customer satisfaction.

    Reporting and analytics are standout features of SurveyKing. They offer many statistical models for MaxDiff and Conjoint, including a custom latent class model to identify possible groups of similar users. In addition, the report section makes it easy to create filters and cross-tabulations (pivot tables). You can also share reports with one click, giving end users a chance to manipulate the data themselves.

    Features:

    Pricing: It’s free to start. If you want unlimited responses and research questions, you can upgrade to a Pro plan. The plan is billed month to month and can be canceled anytime.

     Starter ProEnterprise
    PricingFree$19/monthOn request
    Features   
    Unlimited research questionsNoYesYes
    Anonymous surveysYesYesYes
    Skip logicYesYesYes
    Cross-tabulation  YesYesYes
    Data exportYesYesYes
    White label surveysNoNoYes

    Pros: 

    Cons: 

    Pointerpro

    Making use of Pointerpro, previously known as Survey Anyplace, is an excellent method for the generation of surveys, assessments, and tests. If you want your surveys to be as representative of your brand as is reasonably feasible, you may want to give this online survey tool a try. It is possible to adapt your surveys to meet the requirements of your target audience.

    Pointerpro not only allows you to generate questions, but it also provides your audience with valuable consumer data and insights. You are also free to pose open-ended questions. The templates that are included with Pointerpro are sufficient, but the majority of them have a focus that is far too limited for them to be of any use to the typical user.

    Features:

    Price: You can start with 7-days free, no credit card required. After that, you have the option of paying monthly or yearly. For the yearly price, you get 2 months free.

    In the table below, we have outlined the monthly prices.

     EssentialProfessionalEnterpriseReportR
    Pricing$39 month$59 monthOn requestOn request
    Features    
    Unlimted questionsYesYesYesYes
    Custom reportNoNoOn requestOn request
    Data filteringYesYesYesYes
     Data exports (CSV, PDF, Excel)YesYesYesYes

    Pros:

    Cons:

    Crowdsignal

    Crowdsignal, originally known as Polldaddy, is a user-friendly interactive content generator that gives users the ability to develop and publish their very own surveys, polls, and quizzes.

    With Crowdsignal, it is possible to combine these polls and surveys into blogs, post them on websites and web pages, and disseminate them via social networking platforms. Crowdsignal provides support in the process of acquiring data from a broad variety of sources, including social media and mobile devices, organizing, and conducting analysis of the data. 

    The structure of the tool is rather straightforward and easy to use. It has templates that can be customized to meet the requirements of the user. 

    By using Crowdsignal to get feedback from clients, you can gain some insight into the needs they have for your product or service. For example, you may learn what features or benefits they find most important.

    Features:

    Price: Crowdsignal has a variety of pricing options to fit your requirements. The following is an overview of the plans and features available: 

    You can start a free plan, but this is limited. However, for the paid plans, you can pay annually or monthly. For the annual plan, you’ll get a 40% discount and a 25% discount for the Premium and Business plans, respectively. 

    In the table below, we have outlined the monthly prices which are billed annually. 

     FreePremiumBusinessTeam
    Pricing$0/month$15/month$45/month$29/month
    Features    
    Unlimted questionsYesYesYesYes
    Audio file uploads NoYesYesYes
    Connect to Google Sheets NoYesYesYes
    24/7 Email Support NoYesYesYes
    Create report filtersNoYesYesYes

    Pros:

    Cons:

    Trustmary

    Trustmary is not an average survey tool. It’s a system that businesses can use to collect, analyze, and display customer feedback. Trustmary has a limited number of optimized survey templates that are designed to attract the maximum amount of customer feedback and turn it into customer reviews.

    Trustmary can be integrated with your other daily tools like a CRM, and the whole process from collecting customer feedback to showcasing customer reviews can be automated.

    Measure customer satisfaction (NPS, CSAT, or star rating) and get open feedback. Collect text or video reviews with the same automatic survey. Follow customer satisfaction trends, discover customer insights, and share reports with stakeholders. 

    Features: 

    Price: Trustmary pricing is based on your usage of the software – how many responses you want to collect and how many views you need for your customer reviews on your website.

     SoloStarterBusinessScale
    Widget views500
    monthly views – $0/month    		5,000
    monthly views – $16/month    		25,000
    monthly views – $49/month    		100,000
    monthly views – $107/month
    Survey responses 5
    monthly responses – $0/month    		 240
    monthly responses – $24/month    		 600
    monthly responses – $65/month    		 6,000
    monthly responses – $132/month

    Pros:

    Cons:

    Pickfu

    PickFu is a poll creation program that lets you submit questions, choose a target audience, and collect insights for your study. By using this platform, you will have the ability to collect useful feedback from your customers, which will in turn enable you to improve the choices that you make about your company. It is perhaps most helpful to think of it as a kind of online focus group, in which you are able to gather a considerable number of responses to questions that are important to your firm. 

    You can also utilize this platform to boost your productivity by asking more questions from the provided question bank. PickFu provides you with machine learning technology that can recognize and prevent illogical replies in your polls so that you can be certain that you are collecting useful information from them. You also have the option to report replies that could be irrelevant or inappropriate. 

    PickFu provides support for a wide variety of poll types, some of which include head-to-head, ranked, and open-ended polls, amongst others. Insights are also generated as a result, which can assist you to better comprehend your customers as well as your target market.

    Features

    Price: PickFu offers a free plan which allows you to pay at the cost of your poll, which starts at $1 per response with a minimum of 50 responses.

    To get more discounted polls and better pricing, you should upgrade to the professional plan or team plan, which can be billed either annually or monthly. For the annual price, you get 2 months free. 

    In the table below, we have outlined the monthly prices. 

     FreeProfessionalTeam
    Pricing$0/month$79/month$299/month
    Features   
    CSV export of resultsYesYesYes
    Tags and labels to organize your polls NoYesYes
    PickFu API access NoYesYes
    An audience tailor-built for your business  NoYesYes

    PickFu Pros 

    PickFu Cons 

    Attest

    Attest is a platform for consumer insight that may help you obtain better knowledge of your target clientele, which is vital for the creation of new goods or services. Attest is made for people in a business who need to make decisions quickly, easily, and with confidence.

    With Attest, you have the opportunity to get information that is both immediate and useful. Attest will use its AI-driven insights and the capabilities of the platform’s internal visualization tools to deliver an insight report after your survey has been completed.

    Another benefit of using this tool is that it enhances the efficacy of the sales efforts made by your company in new geographical locations. This, in turn, makes it easier to evaluate new markets. Your marketing choices may be influenced by the data provided by Attest, which can help your company accomplish its business objectives.

    Features

    Pricing

    You can immediately get started for free. However, to get access to Attest’s paid plans and features, you will need to schedule a conversation with an Attest representative.

    In the table below, we have outlined the yearly prices.

     ProfessionalPremiumEnterprise
    PricingFrom $25,000/yearFrom $44,000/yearBook a call
    Features   
    Research expertYesYesYes
    Early access to new features NoNoYes
    Responses 50,000 responses100,000 responses250,000 responses

    They also have flexible monthly plans for people and teams who want to do small-scale consumer research in the UK and US markets.

    Pros

    Cons

    Polly

    Slack, Microsoft Teams, and Zoom are all supported platforms for the feedback collection tool known as Polly. It offers a range of choices for modifying polls and how they are communicated, such as smart targeting, so users may obtain exactly the information they want. 

    Polly gives users the ability to send a poll to a particular channel or group of individuals. It also offers a selection of different types of questions, real-time feedback, data visualization, and API access. In addition to conducting polls, Polly may be used for synchronous collaboration among team members. 

    Features

    Price: To get the most out of Polly, the following plans are categorized based on the Polly product you use. 

    Polly for Slack

    For the standard plan, you pay for 3 months subscription while for pro plans, you pay for 6-12 month subscription. For the enterprise plan, you can get an annual contract which starts at $5000.

    In the table below, we have outlined the monthly prices.

     FreeStandardProEnterprise
    Pricing$0/month$49/month$19/monthBook a call
    Features    
    TemplatesYesYesYesYes
    Exports NoYesYesYes
    Admin dashboardNoNoNoNo
    Integrations (Google Sheets, JIRA, etc.)NoNoYesYes

    Polly for Microsoft team

    For standard plans, you pay for 3 months subscription, while for pro plans, you pay for a year’s subscription. For the enterprise plan, you can get an annual contract that starts at $5000.

    In the table below, we have outlined the monthly prices.

     FreeStandardEnterprise
    Pricing$0/month $24/monthBook a call
    Features   
    Unlimted TemplatesYesYesYes
    Different question choices YesYesYes
    Priority supportNoNoYes
    Unlimted responsesNoNoYes

    Pros

    Cons

    Involve

    With the help of Involve’s customer engagement tool, you can boost lead generation, customer retention, and customer satisfaction all at once. The team at Involve have made a lot of organizational changes in the quiz maker sector in only a few years. In their early days, they were known as Brandquiz since they offered customized tests and audience engagement for corporations and agencies.

    Involve can be used to speed up the sales process and increase the number of new leads. This can be achieved by using interactive material at every stage of the customer journey, tailored to the user’s preferences. For example, leads may be delivered to email marketing and CRMs through process optimization. More leads may be converted with the aid of appropriate product settings and enhanced features such as digital sales assistants and pricing computations. With specialist product surveys, discounts, and freebies, it is possible to get proactive feedback and increase efforts. Client satisfaction and retention are boosted by these factors.

    Features

    Price: You can start a forever-free plan. However, to access more features, the paid plans have a 14-days free trial. You have the option of going for a monthly or yearly payment plan. For a yearly payment plan, you get a 24% discount, a 34% discount, and a 24% discount for starter, professional, and business plans, respectively. 

    In the table below, we have outlined the monthly prices.

     FreeStarterProfessional Business
    Pricing$0/month $25/month$75/month$195/month
    Features    
    Custom domainNoNoNoYes
    Unlimited Number of projectsYesYesYesYes
    Partial submissionsYesYesYesYes
    Embed in any websiteYesYesYesYes

    Pros

    Cons

    Surveylab

    SurveyLab is another platform for carrying out surveys. It enables users to build new questions from scratch, generate results, and automatically gather replies from respondents. Because it is a web-based application that runs in your browser, there is no need to download or install anything. In order to use it, all you need is an internet connection. 

    SurveyLab allows you to apply skip logic and mix up the sequence in which questions are posed. In addition to this, it is compatible with a wide range of languages and enables teams to communicate and share their discoveries with one another.

    The tool also provides support for several languages and numerous data collection channels. These data collection channels include PC/laptop, mobile, SMS, and QR Code surveys. It is compatible with the vast majority of CRM and helpdesk software. The majority of users are pleased with the dashboard’s organization as well as the simplicity of the survey creation process.

    Features:

    Price: SuveryLab offers a 14-day free trial. After that, you’ll need to upgrade to one of the paid plans. When paying annually, two months are free.

     StarterAdvancedProfessional Enterprise
    Pricing$49/month $99/month $249/monthBook a call
    Features    
    Multi-deviceYesYesYesYes
    Choice randomizationNoNoYesYes
    Drag and dropNoNoYesYes
    Unlimited questionsYesYesYesYes

    Pros:

    Cons:

    Criteria for comparing top online survey tools

    There are a plethora of survey tools on the market, ranging from tools that perform simple, short surveys, to more in-depth market research and consumer surveys. Before deciding which tool would serve you best, you must first determine what it is that you want to do. 

    For comparing the online survey tools available, we will consider the following:

    How to choose the best survey tool?

    You and your team may have a tough time deciding on the best tool for market research, surveys, polls, questionnaires, etc. Consider the features you need and the budget you can allocate for a survey tool. Try out a few tools that meet your criteria and pick the one that you enjoy the most.

    Exporting and analyzing your survey results is also very important. Some survey tools provide a means to export your data in different formats. Many offer more or less limited analytics. If you, however, want to visualize your results better or process them further, you may need to export the responses to a spreadsheet or a similar tool.

    Coupler.io offers a JSON importer capable of automatically importing data from almost any app offering a public API. You can fetch data on a custom schedule, for example, daily, and focus on analyzing the results rather than manually fetching them. The available destinations for your imports include Google Sheets, Microsoft Excel, and BigQuery.

    And if you’d like us to build a dedicated, no-code importer for any of the survey tools you use, let us know via the survey. That’s right – finding new directions for the business is also an excellent use case for online survey tools!

    What are survey tools?

    Survey tools are digital software that enable the creation, execution, and analysis of a variety of surveys by gathering replies or answers from specific groups of audiences. 

    What are the types of online survey tools?

    There are different types of surveys that can be conducted depending on your needs.

    What are the key features of survey tools?

    Among all the features, the following are often considered the key ones:

    Why are online survey tools important to use?

    Online survey tools can be used to increase your business efforts. With these tools, you can perform market analysis to know if your customers are happy with your service, and also get feedback on the quality of your service.

    Why should we use survey tools?

    Here are some reasons why you should consider using survey tools:

    It is difficult to come up with a solution that works for everyone. However, we hope that after reading this article, you will be able to choose the tools that are closest to your needs. Good luck!

    Exit mobile version