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5 Tray.io Alternatives and Competitors in 2025

  • Zakhar Yung

    • TL;DR: Which Tray.io alternatives to explore in 2025

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    Best Tray.io alternatives in 2025

    1. Coupler.io 

    Coupler.io is an automation and analytics platform designed to pull large data sets into dashboards and automate reporting.

    The platform consolidates data from multiple sources to a single access point. This helps users make better data-based decisions without having to juggle between various sources of data.

    Coupler is a great Tray.io alternative because it supports the integration of all the largest data sources for marketing, finance, eCommerce, sales, and agency operations.

    Companies that would usually need to hire an analyst team can now process all the data automatically. The no-code solution enables teams to reach a new level of analysis maturity.

    Let’s identify the biggest benefits of Coupler.

    Coupler.io pros

    Coupler.io pricing 

    You can start Coupler.io with a free 7-day trial and then decide on the subscription plan to proceed with:

    If you have a larger team and require a significant volume of data, consider contacting the team for the Enterprise plan.

    Try Coupler.io for free

    Coupler.io integrations overview

    With over 500 integrations available, the platform runs data from any CRM, marketing, finance, or core applications into dashboards or data warehouses. As a no-code solution, users receive support with the initial integration of their core apps and additional onboarding for Squad, Business, and Enterprise users. 

    Coupler can integrate apps across these categories:

    Core apps like Google Sheets also have additional support as a Google Sheets add-on. Users who use Google Sheets as a destination for their data can install the add-on and manage automated data flows directly from their spreadsheets.   

    Coupler.io limitations

    Note: Coupler.io is a worthy alternative to Tray.io and other data integration and automation solutions. Check our related articles:

    2. Jitterbit.com 

    Another Tray.io competitor, Jitterbit’s Harmony iPaaS, is a low-code integration platform that enables easy and secure data transfers between multiple sources. 

    It helps companies connect their SaaS tools, cloud, and on-premise apps and pave the way for a connected digital journey. 

    Jitterbit pros

    Jitterbit pricing 

    Jitterbit’s pricing is undisclosed; the yearly costs are custom and based on specific business requirements.

    There are three service tiers available:

    Explore Jitterbit

    Jitterbit integrations overview

    Jitterbit integration relies on pre-built connectors and templates that are made for NetSuite integration so that the configuration process is simplified. 

    With Jitterbit’s connectors, multidirectional data synchronization enables seamless flow between NetSuite and other integrated systems. 

    These are the categories for supported app integrations:

    Jitterbit limitations

    3. Integrately.com 

    Intregrately is an integration platform that enables users to automate their manual tasks with a single-click mechanism. 

    The platform is made for business owners and startups who want to automate their processes early during their initial growth. 

    Currently, the platform can integrate over 1,100 applications using pre-made integration templates.

    Integrately’s pros

    Integrately.com integration overview

    The one-click integration is what makes this solution stand out from dozens of integration platform vendors. 

    Intergately is built for no-code integrations where users with no programming proficiency can scroll down the list of integrations and manually integrate by clicking a button. 

    Users can also add integrations on top of integrations, connecting several core apps into the same process. For instance, you can connect Facebook Lead Ads with Gmail and Google Sheets and have your leads from different sources load into a separate Drive Sheet. 

    Here are the app categories for Integrately’s platform:

    CRM (HubSpot, Pipedrive, and others)

    Integrately’s pricing

    Integrately has five service tiers:

    Regarding pricing, Integrately is very affordable and the Free version (that can be used indefinitely) is useful for testing the platform without a time limit. 

    This makes it a favorable choice for small businesses with no expertise in integration. 

    Explore Integrately

    Integrately’s limitations

    4. NinjaCat.io 

    NinjaCat is a digital marketing performance management platform that helps marketers consolidate campaign data and reach automated reporting. 

    The platform can integrate with over 150 marketing channels and consolidate their valuable data into a single source of truth. 

    In addition to visualizing all the marketing data, reports generated from the platform can pull images and text from core marketing apps to provide a complete context. 

    NinjaCat.io pros 

    NinjaCat’s integration overview

    NinjaCat has out-of-the-box integrations with over 150 CRM, social media, PPC, project management, and customer intelligence tools. However, users need to manually integrate all the sources they need, and integration functionality varies. 

    Some on G2 and GetApp shared their negative experiences with difficult integrations for Yelp, Twitter, Pinterest, and Yext, respectively. 

    NinjaCat can integrate apps in the following categories:

    Ninjacat.io pricing

    NinjaCat’s pricing is undisclosed. 

    Unlike other vendors from this list, the platform doesn’t offer tiers with scaled functionalities. 

    It is most likely that pricing varies by the number of connectors and the complexity of the client’s tech stack. 

    According to an article from Porter Metrics, the pricing varies between $999 to $2599. 

    Software Guest reported that the pricing is $3000 per contract.

    Explore Ninjacat

    NinjaCat’s limitations

    There are several drawbacks to using NinjaCat that have to be considered:

    5. Unito.io 

    Unito is a data integration platform that consolidates marketing, project management, CRM, and software development data. Users can automate their workflows and scale reporting to reduce hours and increase efficiency. 

    Unito’s advantage is that it can track cross-app user data. This allows companies to see how efficient their teams are with the platform and the time saved. 

    Unito.io pros

    Unito.io pricing

    Unito offers a 14-day free trial with full functionality. After the trial expires, users need to subscribe if they want to access their workflows.

    There are four tiers with a 20% discount on annual billing, but the pricing of each tier varies on the number of items in sync:

    Unito.io integrations overview

    The platform supports a wide range of apps that users can integrate and allows for one-way and two-way synchronization. Changes made in one tool are automatically updated in the other connected tools, and the data is updated regardless of the app being used. 

    Here are the app categories that can be integrated with the Unito platform:

    Users integrate tools themselves by choosing the flow directions from the list of synced tools, setting rules for event triggers, and creating field maps. 

    While Unito is a no-code solution, setting rules for triggers requires applying some programming logic, as it relies on If, And, and Then loops. 

    Explore Unito

    Unito.io limitations

    Do you need to search for Tray.io alternatives? 

    Integrating more apps into your tech stack should enable your team to do more tasks, automate and optimize the workflow, and increase productivity. 

    However, things are often more difficult in practice. 

    Since integrating an additional app into the existing stack is complicated, time-consuming, and difficult, many companies struggle with integration. 

    Unfortunately, this leads to lackluster performance, errors, and low functionality across the board. Many enterprises see the Tray.io integration platform as a go-to solution for complex integration. 

    Pros of using Tray.io

    Tray.io integration overview

    The Tray Platform has well over 500 connectors that include data warehouses, CRMs, marketing automation platforms, team communication, Jira connectors, and more. 

    They effectively bridge the gaps between different apps and services, allowing them to exchange data and work together seamlessly. Connectors have basic CRUD (Create, Read, Update, and Delete) operations and event-based triggers. 

    However, since users always use more apps than there are connections available, Tray.io has enabled integration via universal connectors which can:

    Tray.io has put in the work to build a collection of powerful multi-directional connectors that make integration with any other API possible. 

    Tray.io pricing and costs

    Tray’s pricing is undisclosed. However, there are three available tiers:

    According to Vendr, businesses with around 200 employees anticipate annual spending between $20,800 and $33,700. Companies with a headcount of 1000 employees expect annual costs between $28,200 to $49,300. Organizations with over 1000 employees expect annual spending between $29,900 and $66,000.

    Tray.io limitations

    How to choose the best Tray.io alternative 

    There are several key factors to weigh in when evaluating the best Tray.io alternative:

    Evaluate if your current data automation processes are established and mature

    Becoming a data-focused organization isn’t the same as flipping a switch. Understanding how mature your organization’s approach to data-processing and reporting is necessary before opting for a more sophisticated solution that offers enterprise-wide complexity. For instance, if an organization already tracks data and reports through spreadsheets, the ideal integration platform will support automated reporting and pull directly into spreadsheets so that the platform becomes a natural extension of established practices instead of a whole new process.   

    Consider all the resources you need before you adopt a new platform 

    Aside from budget, companies will have to dedicate man-hours to master using the new functionalities. If the stakeholders are already stretched thin, the solution should be less demanding and have no code. 

    What is the necessary depth of integration for your tech environment? 

    The common denominator of most negative reviews on sites like G2 or Capterra for integration platforms is poor functionality and bugs. Vendors that have more connectors and offer deeper integration are usually more expensive but worth it. Signing up for a solution and then not being able to automate reporting from core sources costs time and money. Before picking a Tray.io alternative, you should list all the data sources and make sure their integration is standard practice for an integration platform candidate.  

    How much support will you have during change management?

    Adding another tool to your existing tech stack, even for the sake of consolidation, is a challenge. Regardless of your staff’s proficiency with setting up workflows and automation, stakeholders need onboarding and support. The quality of customer support and speed of resolving issues will have a major impact on building a successful use case. 

    Which Tray.io alternative is the best one for you?

    It’s never easy to pick a rock-solid integration platform for your business, especially since there are so many vendors to choose from. While some providers excel at specific features, others might not be the best fit. Hopefully, this article made your choice easier. 

    Companies that want to succeed today need to make data-driven decisions every day. Without automated reporting that pulls data directly from core apps, that’s hardly possible. This is what makes robust analytics platforms like Coupler.io an excellent choice. Users can extract data from 60+ most popular tools and deliver ready-to-use insights every day. If you need a great alternative to Tray.io, look no further than Coupler.io

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