Coupler.io Blog

5 Whatagraph Alternatives to Choose For Data Reporting

  • Lukasz Dydek

    • Whatagraph is a data reporting tool targeted at marketing agencies and in-house marketing teams. It lets you connect data from multiple marketing platforms and turn it into live, interactive, and white-label reports. Alternatively, you can send the data to a data warehouse.

    Whatagraph reviews are generally positive. At the same time, there are repeated complaints regarding the lack of a free trial option, non-transparent & unaffordable pricing, occasional stability issues, and missing integrations. If you believe these problems might be difficult for you to put up with, we’ve prepared a selection of the top 5 Whatagraph alternatives. Read on to learn more about the pros and cons of each solution, available integrations, pricing, and more.

    What’s the best Whatagraph alternative: A quick intro and reference table

    We’ve selected 5 solutions that are likely to meet your data reporting needs, plus offer what you might be missing in Whatagraph. Here they are:

    Have a quick look at the table to spot the most important facts and figures about each alternative to Whatagraph:

    Starting priceFree trialData sourcesData destinationsReady-made dashboardsSmallest data sync frequencyUser reviews
    Whatagraphcustom?50+242n/aG2: 4.5/5
    Capterra: 4.4/5
    Coupler.io$24?60+10+100+15 minutesG2: 4.8/5
    Capterra: 4.9/5 
    Portermetricscustom ($12.5 per source)?15+9100+1 dayG2: 4.6/5
    Capterra: 4.5/5
    Geckoboard$60?90+n/an/asource -dependentG2: 4.3/5
    Capterra: 4.6/5
    Databox$47?120+n/a300+1 hour (15-minute sync as a paid option)G2: 4.4/5
    Capterra: 4.7/5
    Funnel.io$216? (you can use the Free plan)590 (the highest plan)27undisclosed2 hoursG2: 4.5/5
    Capterra: 4.7/5

    Our choice of the 5 best Whatagraph alternatives in 2025

    Coupler.io

    Coupler.io is a data reporting & automation platform that transforms data from 60+ popular apps/services into insightful reports in just minutes. With its intuitive wizard, you can quickly combine and transform your data on the go. This eliminates error-prone and time-consuming manual copying, while providing a clean and meaningful dataset to work on. Next, you can use Coupler.io to load the dataset into a spreadsheet, business intelligence tool, or data warehouse and sync it in near-real-time to always enjoy fresh data during your analysis.

    It also allows you to visualize the dataset with one of the 100+ free, ready-made dashboard templates. With a visually appealing dashboard, everyone will be able to spot key takeaways and trends much faster than from dozens of data tables. You’ll save a lot of time on data visualization too.

    With Coupler.io, you get a rich set of data transformation features to clean up and reshape your raw data on-the-go. Before it actually reaches a destination or a dashboard, you can:

    With the transformations applied, the data you import to a BI tool (Looker Studio, Power BI, etc.), spreadsheet software (Google Sheets, Microsoft Excel), or data warehouse (BigQuery, PostgreSQL, etc.) is no longer raw but 100% meets your visualization and analytics needs.

    Note: With such rich data optimization options, you can consider Coupler.io one of the best Klipfolio alternatives too.

    Last but not least, Coupler.io is backed by approachable and highly-rated human support, an extensive knowledge base, as well as transparent and affordable pricing options. 

    ProsCons
    • Affordably priced from $24/mo

    • User-friendly & wizard-based UI, no coding required

    • Data transformations to clean up and adapt data to your very specific needs

    • Automated data refresh (every 15 minutes at maximum)

    • Ready-made dashboards to start visualizing data instantly

    • Google Sheets and Microsoft Excel add-ons to manage your dataflows directly from spreadsheets

    • Highly-rated human support team

    • Complementary analytic services by professional Coupler.io data analysts     		• The majority of the dashboards are designed for external tools, including Google Sheets, Looker Studio, Power BI, and Tableau

    • Currently, only 11 destinations are supported

    • Only a near to real time data sync interval is available (every 15 minutes)

    Coupler.io pricing

    You can trial the product inside-out by yourself, free of charge, for 7 days. The paid plans start at $24/month, but there’s also a free forever plan suited for the basic needs of reporting automation. You can opt to be billed monthly and annually, so there’s a nice degree of flexibility, too. What’s great about Coupler.io is that all integrations and pre-made dashboards are available to all users, regardless of the pricing plan!

    See the key details of the plans available for Coupler.io in the table below:

    PlanStarting priceMax. data connectionsMax. usersMin. data refresh interval
    Free$011manual
    Personal$2451daily
    Professional$99252daily
    Team$1991005hourly
    Business$449400unlimited15 minutes

    To get full pricing info, visit Coupler.io dedicated pricing page.

    Coupler.io integrations

    Coupler.io lets you freely blend 60+ source integrations with 10+ destination integrations. You can find popular marketing tools, spreadsheet software, web analytics tools, CRMs, data warehouses, and more.

    Where you can take data from:

    Where you can load data:

    See the official and comprehensive listings for data sources and destinations supported by Coupler.io.

    Try Coupler.io for free

    Portermetrics

    Portermetrics, or simply Porter, is another Whatagraph alternative. It’s a no-code data reporting tool for teams and agencies. It lets you bring your most important digital marketing KPIs together to avoid manual copy-paste operations, speed up your team’s work, and support data-driven decisions. It’s straightforward to use, letting you perform basic operations on your data dashboard, such as filtering data, adding brand colors, adding custom charts, etc.

    Due to the limited number of supported integrations and dashboard customization options, you can conclude that Porter won’t be particularly useful for more advanced scenarios. Besides that, the product can be a good fit for small businesses or freelancers, especially those looking for a rich choice of ready-made dashboards.

    To finish off, we’d like to mention that Porter offers several support options, including chat, email, and Slack.

    ProsCons
    • Customizable price — you pay for what you use (sources, blending)
    • Rich gallery of free and premium dashboard templates
    • Multiple ways to export/share a dashboard, such as PDF, link, or email    		• Can be expensive, especially if you want to blend data sources
    • No clearly defined plans; monthly amount depends on sources and data blending
    • Less than 20 supported data sources
    • Only 3 direct data destinations
    • Can be too simple for more advanced needs
    • No transformation options to clean up and organize source data

    Portermetrics pricing

    You can test Porter for free for 2 weeks. After that, you need to start paying, as no free plan is available. In fact, Portermetrics has no fixed price plans. The exact amount depends on the number of sources you connect and whether you want to blend data from these sources or not.

    The minimum payment is $12.50/mo for a single non-blendable source. If you purchase more than 3 such sources, discounts apply. For example, you’ll pay $33.30 for 4 sources.

    In the case of a blendable data source, the price is much higher and amounts to $41.70/mo. So, if you wish to blend data from many sources (e.g., Google Ads, Facebook Ads, Google Analytics, and Shopify), your costs can become quite considerable.

    Portermetrics integrations

    Compared to competitors, the number of supported sources and destinations is rather small. It equals 19 and 3 respectively. See the exact Portermetrics integrations below.

    Where you can take data from:

    Where you can load data (directly, without intermediaries):

    Geckoboard

    Geckoboard is a data reporting platform focusing on easy and quick dashboard creation and sharing, which also makes it one of the nicest AgencyAnalytics alternatives. Once you connect your data source(s), you can build your report using interactive widgets by simply dragging and dropping them. In the meantime, you can use several options to fine-tune and filter your data. Finally, you can share the dashboard via link, invite your team to collaborate, display the dashboard on a TV in your conference room, and more.

    While the app supports quite a lot of data sources (90+), you cannot use it to push data to any kind of destination. Consequently, it won’t fit your needs if you’re looking for a data backup solution or want to visualize your data with a third-party business intelligence tool like Looker Studio. On the upside, Geckoboard is a good choice if you want to always have the freshest data on your dashboards. That’s because the data refresh rate is limited by a source integration only—for details, see this list. Consequently, you’ll be able to sync some sources even in real-time or near-real-time.

    ProsCons
    • Intuitive no-code & drag-and-drop dashboard builder
    • Near real-time or real-time data refreshes (source dependent)
    • Multiple dashboard sharing options (link, file export, TV screen)
    • Interesting additional features, for example: real-time collaboration, easily shareable dashboard screenshots, interactive view of changes on your dashboards, etc.     		• You cannot move data out of Geckoboard, for example, to back it up or use a third-party BI solution for more advanced or refined visualization
    • No ready-made dashboard templates to use right away (you can only get inspired with examples)
    • No free forever version
    • Basic paid version limited to just 1 dashboard

    Geckoboard pricing

    To start your Geckoboard journey, you can trial the app for free for 14 days. Since no ‘free forever’ option is offered, you need to switch to one of the paid plans starting from $60/mo. Choose your plan wisely, as the basic option has some serious limitations, such as only allowing only 1 dashboard or no white-labelling options.

    See the key details of the plans available for Geckoboard in the table below:

    PlanStarting priceMax. dashboardsMax. dashboard editorsMax. dashboard viewersAvailable source integrations
    Essential$601110All
    Core$175201+25+
    Pro$319503+50+
    Enterprisecustomcustomcustomcustom

    Geckoboard integrations

    Similar to Coupler.io, Geckoboard allows you to use all integrations across all plans, which is advantageous. For an overview of Geckoboard integrations, refer to the list below:

    See the official and comprehensive source listing for Geckoboard here.

    Databox

    Databox tags itself as ‘an easy-to-use analytics platform for growing businesses’. The tool allows you to load data from over 120 supported sources. Next, you can transform it with functions, filters, grouping, etc. Finally, you can visualize the data with proprietary dashboards to gain actionable insights and support data-driven decisions. Unfortunately, you cannot easily extract data from Databox to import it to a BI tool for more advanced visualizations. For such a scenario, only raw-data-to-CSV-export and API-based methods are available.

    Databox might not be the best choice if you need an excellent customer support experience. That’s because customers often mention poor support in their reviews. So, if post-sales experience is crucial for you, look for a Databox alternative.

    In Databox, you can use one of the 300+ pre-made dashboards, or you can easily make your own by dragging and dropping desired widgets. However, users often mention that the tool has a steep learning curve for new users, as you need to get used to its UI.

    What we like about Databox is the extra features. You can, for example, use goal widgets that visually show your company’s progress towards specified goals, or set up custom metrics by combining standard ones, dimensions, and filters. However, the proverbial fly in the ointment is that users report the custom metrics feature as occasionally unstable.

    ProsCons
    • Large number of supported integrations (+120)
    • Huge number of pre-made and attractive report templates (+300)
    • Drag-and-drop editor to build your dashboards
    • Interesting extra features like forecasting or setting goals on dashboards
    • Free forever plan available    		• Steep learning curve for new users
    • Visualization limited to what Databox can offer you — no way to generate more complex charts, histograms, etc. 
    • Only internal dashboards; no way to send your data further, e.g., to Looker Studio for greater flexibility
    • Paid plans (except for the highest one) include only 3 sources by default, so you often need to pay for additional sources ($5.60/source/month)
    • White-labeling options for dashboards are an extra-paid option ($200/month)
    • Poor support that’s hard to reach

    Databox pricing

    To become familiar with the platform, you can use a 14-day free trial. When the trial ends, you can switch to one of the paid plans starting from $47/month or decide on the free forever plan if your data reporting needs are rather basic.

    See the key details of the plans available for Databox in the table below:

    PlanStarting priceData connectionsMax. usersMin. data refresh intervalAvailable integrations
    Free Forever$03 (max)3dailyAll
    Starter$473 (option to buy additional)5every 4 hours
    Professional$1593 (option to buy additional)unlimitedhourly
    Growth$3193 (option to buy additional)unlimitedhourly
    Premium$799100 (option to buy additional)unlimitedhourly

    Databox integrations

    Databox is another Whatagraph alternative that lets you use all integrations across all plans. Consult the listing below for an overview of Databox integrations:

    See the official and comprehensive source listing for Databox here.

    Funnel

    Funnel.io is a versatile and well-established data reporting platform. It allows you to gather data from up to 590 sources. Then you can transform it according to your needs and push to one of the available destination apps/services. Alternatively, you can use one of the pre-designed proprietary dashboards to effortlessly visualize your data and get instant actionable insights.

    Regarding customer support, users rate it positively in most cases. You can initiate contact directly from the app, and if you’re on one of the two highest plans, your support request will be treated with priority.

    In addition to the record-high number of integrations, Funnel.io lets you use proprietary pre-made dashboards to streamline data visualization within the app. Unfortunately, there are no dedicated dashboards for BI tools that Funnel supports (e.g., Looker Studio or Power BI).

    While Funnel provides some interesting features, such as reusable data-source templates, user roles & permissions, or SLA agreement, most are available only in the highest Enterprise or the second-highest Business plans, which are quite costly.

    ProsCons
    • The largest number of source integrations (590)
    • The largest number of destination integrations (27)
    • Flexible pricing model
    • Free forever plan for very basic reporting needs
    • Fast and helpful support    		• No real trial to test all the features of the app
    • Some popular integrations like Salesforce, Google BigQuery import, or Jira require at least the Business plan (the second highest one)
    • No financial integrations like Xero or QuickBooks
    • No ready-made report templates for 3rd-party BI tools
    • While flexible, the prices can quickly go high when you want to customize your plan
    • Extra and interesting features are limited to the highest plans only

    Funnel pricing

    There’s no real trial that allows you, for example, to test absolutely all the features of the app. Instead, you can start on the Free (forever) plan that is limited to 4 sources and 1 destination. If you want more sources/destinations, you’ll need to opt for a paid plan. 

    Funnel offers a unique pricing approach based on plans and so-called flexpoints. Plans determine which features you can use, including which source and destination integrations are available to you. Flexpoints, on the other hand, control the number of sources and destinations that you can use. Each plan comes with a preset number of flexpoints. So, when you use them up and want to add other sources/destinations, you need to buy extra flexpoints in increments of 100. While this gives you freedom of choice, you can quickly end up with a high bill for your customization. Here’s an example of how many flexpoints you need to buy extra things and a calculation:

    So, if you, for example, want to create a workflow from Shopify to BigQuery, you’ll need 355 flexpoints:

    50 (source Shopify connector) + 5 (source Shopify account) + 300 (BigQuery data warehouse destination) = 355 (in total)

    See the key details of the plans available for Funnel.io in the table below:

    PlanStarting priceFlexpoints includedData sourcesDashboard destinationsMax. usersMin. data refresh interval
    Free$040012115daily
    Starter$24550012135daily
    Business$7675005796unlimitedevery 2 hours
    Enterprisecustomcustom5906unlimitedevery 2 hours

    Funnel integrations

    Funnel.io offers the largest numbers of source and destination integrations. Have a look at the lists below for an overview of them.

    Where you can take data from

    Where you can load data

    See the official and comprehensive listings for data sources and destinations supported by Funnel.io.

    Why would you need an alternative to Whatagraph?

    Whatagraph might have several interesting selling points, such as a user-friendly interface with drag-and-drop support, multiple ways to share reports, and decent customer service. However, it’s also true that there are drawbacks that might make your user experience quite painful:

    Why is Whatagraph pricing a big deal?

    Currently, Whatagraph keeps its pricing undisclosed. To get tailored pricing, you need to contact Whatagraph representatives for a quote, providing your business details.

    When visiting the Whatagraph pricing page, you can’t find any clues as to what amount to expect. The only hint is the historical data from the pricing page that shows $223 per month as the starting price.

    Which Whatagraph alternative should you decide on?

    Now that you know the 5 top Whatagraph alternatives and the main issues to expect with Whatagraph, you can make a fully informed choice. For your convenience, we’ve prepared a summary with recommendations:

    To sum up, if you consider what’s missing from Whatagraph, Coupler.io seems to be the tool that fills in the most gaps. This Whatagraph alternative also comes with a host of other key advantages, such as:

    If you’re interested in Coupler.io, click the button below to trial it for free for 7 days and see if it meets your needs. 

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