With the multitude of Windsor.ai alternatives and competitors out there, it can be overwhelming to make a decision. Windsor.ai is an affordable marketing attribution platform. But is it the right choice for you? This article covers eight alternatives and showcases which one is best depending on your different use cases.
A quick overview of the top Windsor.ai alternatives
| Windsor.ai | Coupler.io | Cyfe.com | Funnel.io | Adverity.io | Dataslayer.io | Panoply.io | Stitchdata.io | Singer.io | |
|---|---|---|---|---|---|---|---|---|---|
| Starting price | $19 | $24 | $19 | $120 | Custom | $39.90 | $199 | $100 | Free |
| Try for free? | ? | ? | ? | Demo | ? | ? | ? | ? | ? |
| Data transformation | ? | ? | ? | ? | ? | ? | ? | ? | ? |
| Data blending from multiple data sources | ? | ? | ? | ? | ? | ? | ? | ? | ? |
| Custom schedule for automatic data refresh | ? | ? | ? | ? | ? | ? | ? | ? | ? |
| New sources and features on request | ? | ? | ? | ? | ? | ? | ? | ? | ? |
| White label ready-to-use report templates | ? | ? | ? | ? | ? | ? | ? | ? | ? |
| User reviews (G2/Capterra) | 4.7/5 | 4.8/5 | 4.3/5 | 4.5/5 | 4.4/5 | 4.8/5 | 4.5/5 | 4.4/5 | No reviews |
| Affiliate program | 30% recurring commissions forever | 25% recurrent lifetime commission | ? | ? | ? | 20% recurrent lifetime commission | ? | ? | ? |
Best Windsor.ai alternatives in more detail
#1 Coupler.io
Coupler.io is a no-code reporting automation platform that simplifies connecting and managing your data from different apps.
Coupler.io is the best Windsor.ai alternative when it comes to value for money. It’s also considered one of the key Dataddo alternatives. Its interface is user-friendly, and there are no limitations when it comes to data sources and destinations, including on the Starter plan.
If you’re looking for a Windsor.ai alternative, Coupler.io should be a top choice due to its advanced features, ease of use, and customer support. With its intuitive UI, there’s no steep learning curve when it comes to connecting your main data sources, transforming and merging your data, and visualizing it into your tool of choice. This facilitates easy and fast data-driven decisions based on insights from multiple sales, financial, or marketing tools.
The platform offers flat pricing, meaning you don’t have to pay per row of data exported, unlike some Windsor.ai alternatives. On top of being an intuitive ETL tool that gives you access to popular integrations and data connectors, Coupler.io offers pre-built reporting dashboard templates that can be set up in minutes.
This makes it easy to visualize sales or marketing data from multiple platforms without wasting time creating these from scratch.
Coupler.io pros
- Simple interface and powerful functionality”: Coupler.io is easy to use even when you’re handling data from multiple apps.
- Merge and transform data: You can easily extract data from different sources and transform it for more insightful data analytics and reports.
- Automatic data refresh: Coupler.io facilitates real-time reporting with its data refreshes as frequently as every 15 minutes.
- Continuously growing integration list: With over 50 data sources, Coupler.io offers most of the top marketing, sales, and project management app integrations. You can also export your data directly into one of the 11 most used destinations, including Google Sheets, Looker Studio, Power BI, and Google BigQuery.
- Outstanding support team: The Coupler.io support team has a 95% satisfaction rate and is constantly being rated as efficient, fast, and friendly.
- Out-of-the-box reporting templates: Free marketing, sales, and financial reporting dashboard templates are available to all users.
- Custom-tailored solutions: From building custom dashboards to setting up your analytics and reports, Coupler.io offers personalized data analytics consulting services.
Coupler.io cons
- Data refresh: The Personal and Professional plans are limited to daily automatic data refresh. If you need real-time data, you will have to go for the Business plan which includes the option to refresh your data every 15 minutes.
- 7-day free trial: Coupler.io offers a free 7-day trial on the Team plan. After that, you can change the plan or even downgrade to the Free plan. Some Windsor.ai competitors offer a 14-day trial instead.
Pricing overview
Coupler.io offers five pricing plans and you can start for free to help you choose the right plan for your needs.
Unlike other Windsor.ai or Tray.io alternatives, Coupler.io’s flat pricing gives you access to unlimited importers and access to all data sources, destinations, and reporting templates, on all plans.
Here is a breakdown of Coupler.io’s pricing plans:
- Free: 1 user, 1 data connection, 100 rows per run, and manual data refresh.
- Personal: $24/month, 1 user, 5 data connections, unlimited rows per run (1,000 rows for high-volume sources), and daily data refresh.
- Professional: $49/month, 5 users, 20 data connections, unlimited rows per run (10,000 rows for high-volume sources), and daily data refresh
- Team: $99/month, unlimited users, 50 data connections, unlimited rows per run (100,000 rows for high-volume sources), and data refresh every hour.
- Business: $249/month, unlimited users, 250 data connections, 20 data connections, unlimited rows per run, and updates every 15 minutes.
Coupler.io integrations overview
Coupler.io provides 60+ data sources so you can easily export and blend data from some of the most popular SEO, PPC, project management, financial, and marketing tools.
Once you’ve added all your data sources, Coupler.io lets you easily merge and transform your data and load it into one of its 11 destinations.
Popular data sources: Airtable, Asana, Google Ads, Facebook Ads, Calendly, Harvest, Hubspot, Instagram Insights, Google Analytics.
Popular destinations: Looker Studio, Google Sheets, BigQuery, Power BI, Monday.com.
Coupler.io summary
Rating:
- 4.8/5 on G2
- 5/5 on Capterra
Best for: Small business owners and sales and marketing professionals looking to automate data collection and reporting from multiple sources.
Pricing: from $24/mo.
#2 Cyfe.com
Cyfe is primarily a data visualization tool focused on providing agencies with in-depth reporting and analytics functionality. This makes it not a direct Windsor.ai competitor, but a good alternative although you won’t find its name among Zapier alternatives. You can look at it as a more user-friendly Looker Studio.
This tool doesn’t offer the full functionality of Windsor.ai. If you’re looking for simple reporting dashboards, then Cyfe is a good alternative.
You can easily compare the ROI of different marketing channels and marketing campaigns and share it with your team and stakeholders.
Cyfe.com pros
- Integrations: Over 100 integrations and 250+ metrics are included out of the box.
- Charts for data visualization: A variety of chart types to display your data, including multi-charts, cohort tables, pie charts, funnel charts, etc.
- Dashboard templates: Ready-to-use dashboards focused on social media reporting and web analytics.
- White-labeled: No Cyfe logo on the dashboards.
- User-friendly and intuitive: Cyfe has a nice look and feel and offers widgets and modules that make it easy to build a reporting dashboard to track activity and conversions on different apps.
Cyfe.com cons
- No multiple destinations: Being a data visualization tool, you can’t use it to extract data from multiple analytics platforms or sources and transfer it to different destinations.
- No free plan: Cyfe offers a 14-day free trial but no freemium version of the platform.
- Basic reporting: G2 reviews show users complaining of not having access to more than surface-level data without enough customization.
- Not reliable and poor support: Cyfe keeps deprecating widgets without adding new integrations, making it unreliable in the long term.
Cyfe.com Pricing overview
Cyfe offers four pricing plans and a 14-day free trial without limiting access to data sources.
Here’s a breakdown of Cyfe’s pricing plans:
- Starter: $19/mo includes 1 user and 2 dashboards.
- Standard: $29/mo includes 2 users and 2 dashboards.
- Pro: $49/mo includes 5 users and 10 dashboards.
- Premier: $89/mo includes unlimited users and 20 dashboards.
Cyfe.com integrations overview
Cyfe offers 25 integrations despite their website advertising over 100 and 250+ metrics included out of the box. That is still enough to cover basic reporting needs. The downside is that you can only pull data from these into one destination, the Cyfe dashboard.
Being focused on marketing agencies reporting needs, Cyfe’s top integrations include web analytics and social media analytics platforms.
Cyfe.com summary
Rating:
- 4.2/5 on G2
- 4.6/5 on Capterra
Popular integrations: Google Analytics, Google Ads, Facebook Ads, Mailchimp, HubSpot CRM, Youtube, LinkedIn.
Best for: Freelancers and small agencies looking for simple reporting dashboards.
Pricing: From $19/mo for 2 dashboards and 1 user.
#3 Funnel.io
A noteworthy Windsor.ai competitor, Funnel.io is a well-established reporting and analytics platform for marketing teams. It allows you to pull data from multiple sources, store and organize it, and then share it with your team.
You can automate data collection from 500+ apps and even request custom connectors or data fields.
Compared to other Windsor.ai competitors, Funnel.io also stores your data. This means you have access to historical data when you need it. For this reason, this platform is also considered one of the best Fivetran alternatives.
Funnel.io pros
- Integrations: 500+ data sources and popular destinations, including Looker Studio, Google Sheets, Data visualization tools, and data warehouses.
- Custom connectors on request: You can request specific custom connectors on the Business and Enterprise plans.
- Reliable: Funnel.io has been on the market for ten years, and it’s a well-established platform.
- Automatic data refresh: You can schedule data refreshes automatically across several data pipelines.
Funnel.io cons
- Pricing plan limitations: You’ll need a business plan if you want more than 3 destinations or to export to data warehouses and BI platforms.
- Expensive: The free tier is limited to 3 data sources and 1 destination. It costs an extra $120 to add another connector.
- Unpredictable pricing: G2 reviews report that Funnel.io’s flexpoints pricing model can be confusing and requires careful planning.
Funnel.io Pricing overview
Funnel.io offers a free Starter plan that caters to performance marketers and small businesses. You can add additional connectors for $120/mo, but if you need more than the basic data destinations (Looker Studio, Google Sheets, and Microsoft Excel), you’ll need to upgrade to the Enterprise plan, starting at $1,100.
Here’s a breakdown of Funnel.io’s pricing plans:
- Free: Includes 350 flex points, 3 connectors, and export to 1 destination (Looker Studio, Google Sheets, or Microsoft Excel).
- Starter: $120/mo includes 450 flex points, 4 connectors, and 1 destination (Looker Studio, Google Sheets, or Microsoft Excel) with the ability to add flexible resources. Additional connectors for $120/mo.
- Business: $1,100/mo includes 7 connectors and 1 destination (warehouses included).
- Enterprise: Custom pricing. You’ll need this plan if you want to export data to Snowflake.
Note: Flexpoints are a capacity-based unit used by Funnel to measure platform usage instead of using row limits like most other platforms.
Funnel.io integrations overview
Funnel.io offers 500+ integrations with popular advertising platforms, analytics tools, business intelligence tools, and marketing platforms. This makes it a powerful Windsor.ai competitor for aggregating your analytics for your marketing reporting needs.
The platform supports 12 destinations, including spreadsheets, business intelligence tools, data warehouses, and data storage apps.
Funnel.io summary
Rating:
- 4.5/5 on G2
- 4.8/5 on Capterra
Popular integrations: Google Ads, Amazon Ads, Facebook Ads, TikTok Ads, LinkedIn, Salesforce, HubSpot.
Best for: Data analysts and performance marketers looking to consolidate their marketing analytics in one destination to better understand the customer journey.
Pricing: Limited free plan.
Check out also our selection of the top Funnel.io alternatives.
Check out also our selection of comparison articles such as
#4 Adverity.com
Adverity is an enterprise-focused data automation and integration platform. It allows businesses to use its extensive 600+ data connectors to connect, transform, and manage data at scale.
If you’re looking to integrate customer data from multiple touchpoints into one single source of truth, Adverity is a good Windsor.ai alternative.
You can visualize your data directly inside Adverity or load it to a variety of data visualization and business intelligence tools.
Adverity.com pros
- Automatic data refreshes: You can set Adverity to fetch your data on a schedule.
- Default and auto options for data mapping: Your data will be mapped by default, but you can overwrite it to match specific data models you have in place.
- Custom metrics: You can create new fields as well as define your own calculated metrics.
- Build dashboards: Adverity lets you create quick user-friendly dashboards using data you pulled and transformed which you can then share with your team and stakeholders to inform your marketing strategy.
- AI-powered functionality: Adverity’s latest press release from September 2023 announced the rollout of incorporated generative AI tools within its platform. This will provide an AI-powered data transformation assistant, the ability to build new connectors on demand with the help of AI, and more.
Adverity.com cons
- No upfront pricing: Custom pricing only, based on data sources and destinations plus other business needs.
- No templates: Although you can build dashboards directly inside Adverity, there are no custom templates to get started with.
- Errors when handling big data: G2 reviews report that Averity fails when it comes to large data sets even though they position themselves as catering to enterprise businesses.
Adverity.com Pricing overview
Adverity doesn’t offer out-of-the-box pricing plans. You will have to talk to their sales team for a custom price offering based on your needs.
They used to have pricing plans starting at $500/mo for basic data integration, management, and analysis needs.
Adverity.com integrations overview
Adverity offers 600+ connectors with a variety of destinations, including databases, data lakes, cloud storage, visualization software, and BI tools.
Adverity.com summary
Rating:
- 4.4/5 on G2
- 4.5/5 on Capterra
Popular integrations: Google Sheets, Looker Studio, Power BI, Hubspot, Facebook Ads, Google Ads, Snowflake.
Best for: Marketing agencies and enterprise businesses.
Pricing: Custom pricing by request.
#5 Dataslayer.ai
Dataslayer.ai is a simple marketing reporting tool that allows PPC and SEO marketers to pull data from multiple data sources into one destination.
The tool has been on the market for more than 15 years, making it one of the earliest reporting solutions for data analytics and marketing automation.
Despite that, Dataslayer.ai can only be viewed as a true Windsor.ai alternative if one destination is enough for your reporting needs.
Dataslayer.ai is often used as a Supermetrics alternative due to their similar pricing model.
Dataslayer.ai pros
- Looker Studio templates: With a focus on PPC reporting and social media ad platforms, you can easily get started with a Dataslayer.ai template.
- Easy to use: Dataslayer.ai offers intuitive wizards for setting up your Looker Studio (previously Google Data Studio) dashboards in minutes.
- Focus on PPC reporting: Easily aggregate data from multiple ad platforms for accurate marketing attribution across different digital marketing channels.
Dataslayer.ai cons
- Number of destinations: Dataslayer.ai offers five destinations which makes it quite limited. You also need to buy multiple plans if you want more than one destination.
- Ambiguous pricing plans: Dataslayer.ai offers different pricing based on the desired destination.
- Pricing model: Depending on the destination, Dataslayer.ai charges per row or API call. This has often been reported across various G2 reviews as confusing for beginners, making it difficult to choose the right plan.
Dataslayer.ai Pricing overview
Similar to Supermetrics, Datalayer.io uses different pricing plans based on the destination you are planning to use. For instance, here’s a breakdown of prices for their Looker Studio plans:
- Free: 1 account per data source (all data sources), 15 API calls per day
- Freelance: $34.99/mo includes 5 accounts per data source (all data sources), 125 API calls per day.
- Small Agency: $75.65/mo includes 50 accounts per data source (all data sources), 500 API calls.
- Medium Agency: $126.93/mo includes 100 accounts per data source (all data sources), 1,250 API calls per day.
- Large agency: $383.33/mo includes unlimited accounts per data source (all data sources), 4,000 API calls per day.
Note: An API call is generated each time a connector calls the data source API to get information. In Looker Studio, each chart, widget, or table is equivalent to 1 API call. This means that every time you add, refresh, or edit charts and tables, API calls will be consumed.
If you need Google BigQuery as the destination, you can start from $3,500/mo for 5 million rows and 5 accounts per data source.
Dataslayer.ai integrations overview
Dataslayers offers 5 destinations (Google Sheets, Looker Studio, BigQuery, API Query Manager, Power BI) and 50+ connectors focused on PPC platforms and E-commerce.
Dataslayer.ai summary
Rating:
- 4.8/5 on G2
- 4.9/5 on Capterra
Popular integrations: Google Analytics, Google Ads, Facebook Insights, Shopify, Instagram Insights.
Best for: PPC marketing agencies.
Pricing: Free plan available.
#6 Panoply.io
Panoply is a managed data warehouse and ELT cloud data platform suitable for users who are familiar with SQL queries and advanced data analysis.
You can access the main functionalities of a data warehouse inside Panoply, as well as export your data to a vast list of popular BI and data visualization tools.
Panoply.io pros
- Automatic deletion of tables: When integrations are removed, Panoply automatically deletes connected tables, keeping your data up to date.
- Scheduled data refresh: Easily schedule data collections to keep your tables up to date.
- Data storage: Store specific tables from each data source in the cloud.
- SQL-based data exploration: Manipulate and transform data from different tables using SQL.
Panoply.io cons
- Usage limits: Since Panoply’s main functionality is as a data warehouse, the usage is highly limited on each plan, despite the higher prices compared to other Windsor.ai and Coupler.io alternatives.
- Tech-savvy: Not suitable for beginners looking for simple drag-and-drop or intuitive UIs for building reporting dashboards.
Panoply.io Pricing overview
Panoply.io offers four pricing plans with unlimited users and connectors, and a 21-day Proof of Value trial.
Compared to Windsor.ai, the Starter plan is more expensive.
Here’s the cost breakdown of each plan:
- Starter: From $199/mo for 2 million rows/mo, 1TB storage, up to 60 minutes sync frequency.
- Lite: From $499/mo for 20 million rows/mo,2 TB storage, up to 60 minutes sync frequency.
- Standard: $799/mo for 100 million rows/mo, 3 TB storage, up to 10 minutes sync frequency.
- Premium: $1,199/mo for 300 million rows/mo, 5 TB storage, up to 10 minutes sync frequency.
Panoply.io integrations overview
Panoply.io offers 200+ connectors focused on BI tools and Marketing Automation tools.
The connectors are not limited by plan, making this a good tool if you need to consolidate data from various sources.
Panoply.io summary
Rating:
- 4.5/5 on G2
- 4.1/ 5 on Capterra
Popular integrations: Hubspot, Mailchimp, Autopilot, Google Analytics, Google Search Console, Domo, Looker Studio, Tableau, Zoho Analytics.
Best for: Enterprise marketing data analytics teams of SaaS or E-commerce businesses that need to analyze large data sets.
Pricing: from $199/mo
#7 Stitchdata.com
Stitichdata is a cloud platform for data pipeline management and optimization. It focuses on helping engineers maintain data pipelines from various sources to their preferred data warehouse.
The tool also helps structure and optimize your data to be compatible with leading data analysis tools.
Stitchdata’s focus is on getting your data into your preferred data warehouse, but you’ll need another tool if you also need to transform or manage the data before analyzing it. This makes it not the ideal Windsor.ai alternative.
Stitchdata.com pros
- Scalability: Stichdata was built for handling large volumes of data.
- Security: Stitchdata prioritizes security by being SOC 2, HIPPA and EU Data Privacy, and GDPR compliant.
Stitchdata.com cons
- Destination limitations: Can only export to data warehouses, data lakes, or other ELT tools like Panoply.
- Limited transform capabilities: Stitchdaa is primarily an ELT tool, not an ETL. This means it doesn’t offer built-in data transformation functionality like other tools.
Stitchdata.com Pricing overview
Stitchdata offers three pricing plans and a 2-month free trial. The starting plan is quite generous if one destination is enough for you. That being said, it’s still not the best alternative to Windsor.ai when it comes to pricing.
Here’s a breakdown of the Stitchdata pricing plans:
- Standard: $100/mo for 5 million rows/mo, 1 destination, and 10 standard sources.
- Advanced: $1,250/mo for 100 million rows/mo, 3 destinations, and unlimited sources.
- Premium: $2,500/mo for 1 billion rows/mo, 5 destinations, and unlimited sources.
Stitchdata.com integrations overview
Stitchdata offers 140+ data sources, including popular cloud platforms and SaaS tools. You can source raw data from apps like Facebook Ads, HubSpot, Mailchimp, or others and load it into one of the eleven available data warehouse destinations.
With Stitch, you can connect 140+ sources to a data warehouse.
Stitchdata.com summary
Rating:
- 4.4/5 on G2
- 4.3/5 on Capterra
Popular integrations: Snowflake, Google BigQuery, Panoply, ActiveCampaign, Asana, ChargeBee, Customer.io
Best for: Enterprises and medium businesses looking to automate their data pipelines.
Pricing: from $100/mo
#8 Singer.io
Singer is a simple, composable, open-source ETL framework built by Stitch. It facilitates data movement between various sources and destinations.
The platform uses a JSON-based data-shifting framework, making it easy to manage data pipelines if you are a technical user.
Singer uses Taps and Targets to move data from any source to any destination. A Tap is a script for data extraction, while a Target is a data-loading script.
Singer.io pros
- Open source: Free forever.
- Unlimited Taps and Targets combinations: Being a code-based tool, you can move data from any source to any destination. This includes databases, web APIs, files, etc.
Singer.io cons
- Tech-focused: Steep learning curve, this platform is specifically built for technical users.
Singer.io Pricing overview
Singer.io is an open-source tool, meaning it’s free to use. The only downside is that it caters to technical users.
Singer.io is an open-source tool, meaning it’s free to use.
Singer.io integrations overview
Being code-based, you can use Singer to extract data from various sources. However, Stinger also provides over 100 ready-to-use Taps.
These let you connect tools like Amplitude, ChargeBee, or Autopilot to different Targets, including Google BigQuery, Google Sheets, or Stitch.
Singer.io summary
Rating:
- N/A of G2 or Capterrra
Popular integrations: Google BigQuery, GitHub, Amazon S3, Amplitude, Autopilot.
Best for: Tech users looking to automate data pipelines.
Pricing: Open-source (free).
We’ve looked at eight different Windsor.ai alternatives and competitors. Before you make a decision, here’s a quick recap of what Windsor.ai offers.
Windsor.ai overview
Windsor.ai is an ETL (Extract, Transform, Load) platform that focuses on marketing attribution across multiple touchpoints. With a robust set of features, Windsor.ai is a good choice for small marketing teams.
The platform offers over 70 integrations and 13 destinations.
It doesn’t provide the most user-friendly interface, and it has a steep learning curve. That being said, their free plan can be a good starting point if you want to compare the tool to its alternatives.
Windsor.ai pros
- Free plan: 1 account and 1 data source for free.
- Integrations: 70+ data sources, including popular marketing tools like Hubspot, Facebook Ads, Google Sheets, etc.
- All connections are available on all pricing tiers: No enterprise connections.
Windsor.ai pricing
Windsor.ai offers four pricing plans and one free forever plan:
- Free: 1 user, 1 data source, 5 database destinations.
- Basic: $19/mo includes unlimited users, 3 data sources, 5 database destinations.
- Standard: $99/mo includes unlimited users, 7 data sources, unlimited destinations.
- Plus: $249/mo includes unlimited users, 10 data sources, unlimited destinations.
- Enterprise: $499/mo includes unlimited users, 14 data sources, and unlimited destinations.
Windsor.ai integrations
- 10+ destinations, including Looker Studio, Power BI, Google Sheets, Google BigQuery, Snowflake, and Amazon S3.
- 70+ data sources, including Salesforce, Google Ads, Facebook Ads, LinkedIn Ads, Google Analytics, etc.
Why explore Windsor.ai’s competitors?
Although Windsor.ai is a popular tool with lots to offer, when you look at the details, it might not give you the best value for money.
Here are the top reasons why choosing an alternative might be right for you:
- Value for money: Using Windsor.ai can get expensive quickly, considering their entry-paid plan limits you to 3 data sources.
- Steep learning curve and cluttered UI: Getting started and setting up your connections and data exports is not intuitive for beginners or non-tech users.
- Errors and speed issues: When you need to process large data volumes, there’s a high chance you’ll encounter errors or decreased performance.
- Data mapping: Some attributes of specific platforms have different names compared to the native ones. This makes it difficult to find and map your data when setting up your connectors.
Windsor.ai competitors and alternatives: Which should you choose?
We’ve covered eight Windsor.ai competitors and alternatives, each with its strengths and weaknesses. There’s no one answer when it comes to which is best. All tools and platforms will help you achieve similar goals when it comes to consolidating data for easier analytics and reporting.
Note: If you’re hungry for more data reporting tool comparisons, also check out our article on Whatagraph alternatives.
The best platform for you will depend on your specific needs, tech-savvyness, and, of course, budget.
Windsor.ai looks like a good option to start, considering its free plan and cheap Basic plan. Despite that, before making a choice, we highly recommend comparing the functionality and value for money offered by the top Windsor.ai competitors we covered in this article. This will save you time having to start all over again when Windsor.ai becomes too expensive or too time-consuming to interact with support to fix bugs or overcome complexities.
Coupler.io is our recommended Windsor.ai alternative if you are looking for the best value for money, ease of use, and exceptional support. Not to mention the ready-to-use reporting dashboard templates and custom services available to you on demand.
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