WooCommerce is an ecommerce platform and Google Looker Studio (former Data Studio) is a data visualization platform. Those who need to connect these two platforms most likely want to build a custom dashboard or report to monitor and analyze their business performance. So, basically, they’d like to automate data flow from WooCommerce to Looker Studio to make a self-updating dashboard. Are you one of these users? I bet you are, so keep reading because I’m going to demonstrate how you can connect WooCommerce to Looker Studio to do some magic with your data.
How can you pull data from WooCommerce to Looker Studio?
When you create a new report in Looker Studio, you’re prompted to connect to data. The most common option is File Upload but it’s not efficient since it includes two steps:
- Download WooCommerce data as CSV to your computer
- Upload this CSV file to Looker Studio
The main drawback of this way is that every time you need to refresh data in your custom dashboard, you’ll have to perform the same operation by hand. This is not what I need, so let’s check out any direct WooCommerce to Looker Studio connectors. Unfortunately, there are no native ones.
However, you can go with one of the partner connectors. Coupler.io is one of these and it allows you to benefit from a custom dashboard with all your WooCommerce data in it. Let’s see how it works!
Connect WooCommerce to Looker Studio to automate data exports
Coupler.io is an all-in-one reporting automation platform that allows you to gather, transform, and analyze data from WooCommerce. Let’s see how this partner connector works to synchronize Looker Studio and WooCommerce without any coding.
1. Collect data
Click Proceed in the form below where we’ve preselected WooCommerce as a source app and Looker Studio as a destination app. You’ll be prompted to create a Coupler.io account for free.
- In the Source section, you’ll need to connect your WooCommerce account, then select the data entity to export, for example, Customers.
Optionally, you can filter out the data by after/before date, status, and even a search string.
2. Transform data
Coupler.io offers you a preview of the data before importing it into Looker Studio. At this stage, you can also implement additional transformations: hide/add/edit columns, filter records by multiple criteria, sort data, add custom columns, and blend data if multiple sources have been connected.
3. Load data and schedule refresh
Once you’re done with the data transformation, proceed to the destination settings. Follow the instructions to connect WooCommerce to Looker Studio.
- You’ll need to authorize the Looker Studio connector. After that, click Connect in the top right corner to create a new data source in Looker Studio.
- Wait till the Coupler.io connector pulls the data from WooCommerce to Looker Studio. Once it’s done, click Create Report.
The destination setup flow is different when you connect WooCommerce to Google Sheets.
You can now use the data exported from WooCommerce to build a report in Looker Studio.
Automate data sync between WooCommerce and Looker Studio
When configuring the WooCommerce Looker Studio importer at Coupler.io, we forgot to enable the automatic data refresh. This feature automates data synchronization between WooCommerce and your newly created data source in Looker Studio. So, toggle it on and configure the schedule you’d like to refresh your data.
What data can you load from WooCommerce to Looker Studio?
In the example above, we mentioned Orders as a data entity to export from WooCommerce to Looker Studio. At the same time, you can count on other entities, raw data and reports, that you can load if you use Coupler.io to connect WooCommerce to Looker Studio.
| Raw data | Reports |
|---|---|
Are there other options to connect WooCommerce to Looker Studio?
Well, Coupler.io is not the only partner connector to synchronize WooCommerce to Looker Studio. There are other options presented by Catchr, Funnel, Octoboard, and others.
We can’t say how good or bad they are due to our marketing prejudice. However, if you’re up for experimenting, then you can always try them out. On the other hand, do you really need to do this if you can start with Coupler.io right away and get your job done? Besides WooCommerce, Coupler.io supports plenty of other sources including CRM apps, marketing tools, project management apps, and more.
Automate WooCommerce data export with Coupler.io
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